The North America Anime Merchandising Market is expected to witness market growth of 8.2% CAGR during the forecast period (2024-2031).
The US market dominated the North America Anime Merchandising Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $3.38 billion by 2031. The Canada market is experiencing a CAGR of 10.4% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 9.6% during 2024-2031.
This market represents a dynamic and rapidly expanding entertainment and consumer goods industry segment. Fuelled by the increasing popularity of anime content, this market encompasses various products, including figurines, apparel, accessories, posters, home decor, and lifestyle items.
They finds applications across various domains, catering to entertainment and lifestyle needs. Figurines, plush toys, and collectible items dominate this category, enabling fans to own a tangible connection to their favourite characters and series. These items are often designed to represent iconic moments, characters, or scenes, making them highly sought-after among collectors and enthusiasts.
As the retail industry in Mexico reaches a projected revenue of USD 76 billion, with over 47,000 retail stores and the dominance of major players like Walmart de Mexico, the accessibility of anime-themed products in physical stores is set to rise. With Walmart’s significant share of supermarket sales, anime merchandise could become a larger part of its offerings, especially considering the growing popularity of anime among Mexican consumers. In Canada, e-commerce has significantly transformed consumer habits, with e-commerce retail trade sales reaching US$3.82 billion in December 2020 and 75% of Canadians engaging in online shopping in 2022. This digital shift in shopping behaviour is expected to continue growing, with projections indicating that 77.6% of Canadians will use e-commerce by 2025. The increasing preference for online shopping in Canada presents a huge opportunity for this market, as fans can easily access a wide range of anime products through e-commerce platforms. Thus, the continued rise of the retail and e-commerce sectors in Mexico and Canada is contributing to the rapid growth of the anime merchandising market.
The US market dominated the North America Anime Merchandising Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $3.38 billion by 2031. The Canada market is experiencing a CAGR of 10.4% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 9.6% during 2024-2031.
This market represents a dynamic and rapidly expanding entertainment and consumer goods industry segment. Fuelled by the increasing popularity of anime content, this market encompasses various products, including figurines, apparel, accessories, posters, home decor, and lifestyle items.
They finds applications across various domains, catering to entertainment and lifestyle needs. Figurines, plush toys, and collectible items dominate this category, enabling fans to own a tangible connection to their favourite characters and series. These items are often designed to represent iconic moments, characters, or scenes, making them highly sought-after among collectors and enthusiasts.
As the retail industry in Mexico reaches a projected revenue of USD 76 billion, with over 47,000 retail stores and the dominance of major players like Walmart de Mexico, the accessibility of anime-themed products in physical stores is set to rise. With Walmart’s significant share of supermarket sales, anime merchandise could become a larger part of its offerings, especially considering the growing popularity of anime among Mexican consumers. In Canada, e-commerce has significantly transformed consumer habits, with e-commerce retail trade sales reaching US$3.82 billion in December 2020 and 75% of Canadians engaging in online shopping in 2022. This digital shift in shopping behaviour is expected to continue growing, with projections indicating that 77.6% of Canadians will use e-commerce by 2025. The increasing preference for online shopping in Canada presents a huge opportunity for this market, as fans can easily access a wide range of anime products through e-commerce platforms. Thus, the continued rise of the retail and e-commerce sectors in Mexico and Canada is contributing to the rapid growth of the anime merchandising market.
List of Key Companies Profiled
- Bandai Namco Holdings Inc.
- Good Smile Company, Inc.
- Diamond Select Toys
- Studio Ghibli, Inc.
- Crunchyroll, LLC
- Bioworld Merchandising, Inc.
- Bushiroad Inc.
- Medicom Toy Corporation
- Atomic Flare
Market Report Segmentation
By Distribution Channel
- Online
- Offline
By Product
- Figurine
- Clothing
- Board Games & Toys
- Posters
- Books
- Other Product
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Anime Merchandising Market by Distribution Channel
Chapter 5. North America Anime Merchandising Market by Product
Chapter 6. North America Anime Merchandising Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- Bandai Namco Holdings Inc.
- Good Smile Company, Inc.
- Diamond Select Toys
- Studio Ghibli, Inc.
- Crunchyroll, LLC
- Bioworld Merchandising, Inc.
- Bushiroad Inc.
- Medicom Toy Corporation
- Atomic Flare
Methodology
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