The analyst Retail Valentine's Day Intentions 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Valentine's Day, analysing consumers' intentions for spending.
Scope
- This Valentine’s Day consumers almost 50% of UK consumers intend to spend on the event
- Food gifts, which include chocolates, sweets and food hampers, has the highest intention to buy among consumers that intend to give a gift this Valentine’s Day.
Reasons to Buy
- Understand which products and categories consumers intend to purchase for Valentine's Day 2025.
- Find out what consumers are planning to do to celebrate Valentine's Day in 2025.
- Discover consumer opinions on Valentine's Day and how this differs by age and generation.
Table of Contents
- Penetration, spending intentions, consumer attitudes
- Methodology
- Technical details: Consumer survey work
- Proportion of all respondents that intend to buy an item for Valentine’s Day, total (2024-2025), by demographic (2025) (%):
- Demographic profile of a Valentine’s Day intended shopper (2025) (%):
- Activities consumers who intend to celebrate Valentine's Day are planning to do in 2025, and ppts change on 2024
- A comparison of ‘intention to buy’ and ‘already bought’, across Valentine’s Day categories in 2025
- Categories consumers intend to purchase and have already purchased for Valentine’s Day, 2024 & 2025
- Categories consumers intend to purchase or have already purchased for Valentine's Day (2025), by gender
- Gifting categories consumers intend to purchase or have already purchased during Valentine's Day, by age
- A comparison of ‘intention to buy’ and ‘already bought’, across all gifting categories in 2025
- Who consumers intend to purchase or have already purchased gifts for this Valentine’s Day (2024-2025)
- Proportion of Valentine’s Day intend/actual shoppers that plan to use/have already used the online channel by age (2025) (%):
- Proportion of Valentine’s Day intend/actual shoppers that plan to use/have already used the instore channel by age (2025) (%):
- Whether consumers intend to spend more, the same, or less during Valentine's Day 2025, by age and gender
- How much consumers plan to spend on gifts, food & drink and cards & gift wrap during Valentine's Day, 2025
- Average intended spend by category during Valentine’s Day 2025 (£s)
- Average intended spend by category during Valentine’s Day 2025 (£s), by gender
- Agreement and disagreement with statements about Valentine's Day, 2025 and ppts change on 2024
- Agreement and disagreement with statement “Valentine’s Day is an important celebration for me”, 2025, by generation
- Agreement and disagreement with statement “Valentine’s Day is not just an occasion to treat my partner, I like to buy gifts or cards for other loved ones”, 2025, by generation
- Agreement and disagreement with statement “I tend to make a bigger deal out of Valentine’s Day when it is on a Friday/weekend like it is this year”, 2025, by age
