The ‘Poland Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Polish cards and payments industry, including:
- Current and forecast values for each market in the Polish cards and payments industry, including debit, credit and charge cards.
- Detailed insights into payment instruments including cards, cash, credit transfers, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
- Ecommerce market analysis.
- Analysis of various market drivers and regulations governing the Polish cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape of the Polish cards and payments industry.
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
Key Highlights
- Poland is one of the most-advanced contactless payment markets in the world, with the majority of consumers embracing this payment method. To capitalize, in June 2024, Mastercard introduced a biometric payment solution called Pay with Your Glance, in collaboration with Empik and PayEye. This initiative allows consumers to use facial recognition for payments, integrating biometric data into existing payment systems. The payment process involves users registering their facial biometrics through an app connected to their bank or a participating merchant. While making a purchase, the user needs to look at a camera-equipped terminal and the system verifies their identity; completing the transaction without needing a physical card or device.
- The market is driven by the domestic brand BLIK, which allows users to make both in-store and online payments. In H1 2024, BLIK made over 1.1 billion transactions (including e-commerce, POS, ATM, and P2P) with an increase of 40% compared to the same period in the previous year. At the end of June 2024, there were 30.3 million mobile apps registered in the BLIK payment system.
- Buy now pay later (BNPL) services are gradually gaining prominence in Poland as an alternative credit option, mostly driven by tech-savvy millennials. Credit offered by a bank is the preferred BNPL option for in-store purchases. To capitalize on the growing popularity of BNPL, in May 2024, PKO Pay Later (the BNPL platform of PKO Bank Polski) increased its BNPL limit to consumers from PLN1,000 ($238.04) to PLN2,000 ($476.07); enabling customers to repay for their purchases within 30 days. Since its inception, nearly 226,000 banks consumers made BNPL purchases worth PLN494 million ($117.6 million).
Scope
- Card market size in terms of number of cards, value and volume of transactions in Poland along with detailed card segmentation of debit, credit and charge cards available in the country.
- Market sizing and analysis of major payment instruments including cards, cash, credit transfers, direct debits and cheques.
- Payment market trends and growth for both historical and forecast period.
- Competitor analysis with detailed insights into leading card issuers and schemes.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- A detailed snapshot of country's key alternative payment brands.
Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the Poland cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Poland cards and payments industry.
- Assess the competitive dynamics in the Poland cards and payments industry.
- Gain insights into marketing strategies used for various card types in Poland.
- Gain insights into key regulations governing the Poland cards and payments industry.
Table of Contents
1. Executive Summary2. Market Overview
3. Payment Instruments
4. Card-Based Payments
5. Merchant Acquiring
6. Ecommerce Payments
7. In-Store Payments
8. Buy Now Pay Later
9. Mobile Payments
10. P2P Payments
11. Bill Payments
12. Alternative Payments
13. Payment Innovation
14. Job Analysis
15. Payment Infrastructure and Regulation
16. Appendix
List of Tables
- Key facts, 2024
- Benchmarking of payment cards, 2024
- Payment instrument transaction values (LCU), 2020-28f
- Payment instrument transaction values ($), 2020-28f
- Payment instrument transaction volumes (units), 2020-28f
- Payment cards in circulation by type (units), 2020-28f
- Volume of payment card transactions (units), 2020-28f
- Value of payment card transactions (LCU), 2020-28f
- Value of payment card transactions ($), 2020-28f
- Debit cards in circulation (units), 2020-28f
- Debit card transaction volumes, 2020-28f
- Debit card transaction values (LCU), 2020-28f
- Debit card transaction values ($), 2020-28f
- Debit cards in circulation by scheme (units), 2020-24e
- Debit card transaction values by scheme (LCU), 2020-24e
- Debit card transaction values by scheme ($), 2020-24e
- Debit cards in circulation by issuer (units), 2020-24e
- Debit cards transaction value by issuer (LCU), 2020-24e
- Debit cards transaction value by issuer ($), 2020-24e
- Credit and charge cards in circulation (units), 2020-28f
- Credit and charge card transaction volumes, 2020-28f
- Credit and charge card transaction values (LCU), 2020-28f
- Credit and charge card transaction values ($), 2020-28f
- Credit and charge cards in circulation by scheme (units), 2020-24e
- Credit and charge card transaction values by scheme (LCU), 2020-24e
- Credit card transaction values by scheme ($), 2020-24e
- Credit cards in circulation by issuer (units), 2020-24e
- Credit cards transaction value by issuer (LCU), 2020-24e
- Credit cards transaction value by issuer ($), 2020-24e
- Charge cards in circulation (units), 2020-28f
- Charge card transaction volume, 2020-28f
- Charge card transaction value (LCU), 2020-28f
- Charge card transaction values ($), 2020-28f
- Charge cards in circulation by scheme (units), 2020-24e
- Charge card transaction value by scheme (LCU), 2020-24e
- Charge card transaction value by scheme (units), 2020-24e
- Merchant acquiring transaction volumes (units), 2020-28f
- Merchant acquiring transaction values (LCU), 2020-28f
- Merchant acquiring transaction values ($), 2020-28f
- Acquirers’ transaction volumes (units), 2020-24e
- Acquirers’ transaction values (LCU), 2020-24e
- Acquirers’ transaction values ($), 2020-24e
- Retail outlets and card-accepting merchants (units), 2020-28f
- Debit card average interchange fees (%), 2020-24e
- Credit and charge card average interchange fees (%), 2020-24e
- Debit card merchant service charge and interchange fee (%), 2020-28f
- Credit and charge card merchant service charge and interchange fee (%), 2020-28f
- Retail market by product categories (LCU), 2020-28f
- Retail market by product categories ($), 2020-28f
- Retail market by service categories (LCU), 2018-22
- Retail market by service categories ($), 2018-22
- Inflation rate
- GDP growth rate
- Payment instruments transaction value and volume
- Instant payments transaction value and volume
- Card penetration
- Card payments by value
- Debit card frequency of payments and average transaction value
- Debit card schemes transaction value and volume
- Debit card issuers by number of cards and transaction value
- Credit and charge card frequency of payments and average transaction value
- Credit and charge card schemes transaction value and volume
- Credit and charge card issuers by number of cards and transaction value
- Credit and charge card debt
- Contactless card holding and usage in detail
- Merchant acquiring of payment card transaction value and volume
- Merchant acquiring of payment card transaction value and volume by company type
- Retail product by catagories transaction value and year-on-year grouth
- Retail services by catagories transaction value and year-on-year grouth
- E-commerce transaction value and ecommerce breakdown by mobile vs. desktop/laptop
- Ecommerce market by product and services
- Ecommerce market by payment tools
- Factors driving in-store payments and In-store transaction value by payment method
- In-store transaction value by products and services
- BNPL service used in the last six months and Preferred BNPL brand/tool for in-store payments
- BNPL online transaction value and transaction volume
- BNPL share of overall ecommerce transaction value and preferred BNPL brand/tool for online payments
- Mobile wallet holding and use by demographic
- Mobile wallet funding methods, mobile wallet preference by product/service and mobile wallet ownership by brand
- Domestic and international P2P money transfers
- Payment tool preference for bill payment and bill payment frequency
- Active jobs intensity in the country
- Number of POS terminals and ATMs
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Narodowy Bank Polski
- Mastercard
- Empik
- PayEye
- BLIK
- PKO
- Poczta Polska
- Visa
- Google Pay
- Bank Pekao
- Santander
- Millennium Bank
- Credit Agricole
- Express Elixir
- BlueCash
- Bank Pocztowy
- Aion Bank
- Citi Handlowy
- Citibank
- H&M
- Multikino
- Douglas
- Bank Millennium
- BNP Paribas
- American Express
- Pluxee
- EVO
- Fiserv
- Elavon
- Kaufland
- Wolt
- VeloBank
- PayPal
- Klarna
- PayPo
- Parcela Ja
- Twisto
- Santander Bank Polska
- Alior
- BillBird
- Carrefour
- Ruch
- Zabaka
- Rachuneo
- Przelewy24
- paysafecard
- Click to Pay
- Empik
- Autopay
- ING
- PepPay
