This report analyzes the key theme of premiumization in the travel and tourism sector. Premiumization is taking on greater importance as travel companies look to build customer loyalty and improve customer experience. This report provides an insight into key trends, challenges, and recommendations, as well as providing concrete case studies to help the reader see examples of personalization in action.
This report takes an in-depth look at the theme of premiumization and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of premium tourism. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on premiuimization within the tourism industry.
This report takes an in-depth look at the theme of premiumization and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of premium tourism. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on premiuimization within the tourism industry.
Scope
- This report provides an overview of the impact premiumization has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: technology trends, macroeconomic trends, and regulatory trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.
Reasons to Buy
- Understand the impact of premiumization on the tourism industry, using case studies to help you understand how you can adapt and understand this theme.
- Assess the strategies that companies are adopting to succeed in premiumization.
- Discover companies that are leading in the space.
- Analyze real-world trends created by integrating experience economy across the travel & tourism space and throughout the traveler journey.
Table of Contents
- Executive Summary
- Players
- Thematic Briefing
- Trends
- Technology trends
- Macroeconomic trends
- Regulatory trends
- Industry Analysis
- Case studies
- Timeline
- Signals
- Company filing trends
- Social media trends
- Value Chain
- Primary suppliers
- Secondary suppliers
- Third-party suppliers
- Companies
- Public companies
- Private companies
- Sector Scorecards
- Lodging sector scorecard
- Glossary
- Further Reading
- About the Analyst
- Contact the Publisher
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Marriott International
- One & Only
- Four Seasons
- Qatar Airways
- Abercrombie & Kent
- Carnival Cruise Line
- British Airways
- Habitas
- Melco Resorts & Entertainment
- Singapore Changi Airport
- IYC
- Dubai Mall
- Harvey Nichols
- Zurich Airport
- LunaJets
- Red Savannah
- Scott Dunn
- Black Tomato
- Audley Travel
- Turquoise Holidays
- Viking Cruises
- Kempinski
- Hong Kong International Airport
- Carnival Corporation
- Deutsche Lufthansa
- LVMH
- Royal Caribbean Cruise
