The global sports and active nutrition sector was valued at $28.4 billion in 2023 and is expected to yield a CAGR of 5.9% during 2023-28, to reach $37.8 billion in 2028. The Americas was the largest market in 2023, with $19.5 billion of value sales and 352.7 million kg of volume sales. During 2023-28, the sports and active nutrition market in the Americas is expected to register a value CAGR of 4.7%.
Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
Key Highlights
- In 2023, the Americas emerged as the largest market for the sports and active nutrition sector, which was led by Glanbia, followed by PepsiCo, Woodbolt Distribution/Nutrabolt, The Hut Group, and The Simply Good Foods Company. In the Asia-Pacific region, e-retailers dominated as the primary distribution channel for sports and active nutrition products.
- The sector’s growth was being driven by the rising popularity of plant-based claims, fueled by increasing consumer awareness of holistic health needs. Additionally, there is growing demand for non-protein offerings, as well as sports and active nutrition products featuring unique and innovative flavors tailored to individual preferences and lifestyles. Products with "free from" claims are also gaining traction among consumers seeking healthier and more personalized options.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global sports and active nutrition sector, analyzing data from 108 countries. It includes analysis of the following:- Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
- Change in consumption: Provides an overview of changes in the consumption of sports and active nutrition over 2018-28, at global and regional levels.
- High-potential countries: Provides risk-reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
- Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries, covering value growth during 2018-28, and key trends.
- Competitive landscape: Provides an overview of the leading brands at global and regional levels. The section also analyzes the market share and sales of private labels in each region.
- Key distribution channels: Provides an analysis of the leading distribution channels in the global sports and active nutrition sector in 2023. It covers e-retailers, hypermarkets and supermarkets, other specialist retailers, parapharmacies/drugstores, and others. Ohers include convenience stores, chemists/pharmacies, direct sellers, cash and carriers and warehouse clubs, and others.
Reasons to Buy
- Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Sector Overview
- Current Scenario and Future Outlook
- Global Sports and Active Nutrition Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Regional Sports and Active Nutrition Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Key Challenges in the Global Sports and Active Nutrition Sector
- Shift in Overall Sports and Active Nutrition Consumption Patterns
- Change in Consumption Levels in the Overall Sports and Active Nutrition Sector, 2017-27
- Reasons for Shift in Consumption Patterns
- Identifying High-Potential Countries
- Analysis of 10 Countries on the Basis of Risk-Reward Analysis (Market Assessment, Economic Development,
- Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)
- Country Deep-Dive Analysis
- High-Potential Country Analysis
- Future Outlook
- Competitive Environment
- Leading Companies by Value - Global
- Leading Companies and Brands Share Analysis - Global
- Leading Companies and Brands Share Analysis by Region
- Competitive Landscape - Market Analysis
- Market Share of Private Labels
- Private Label Share Analysis by Region
- Private Label Share Analysis by Category
- Key Distribution Channels
- Share of Key Distribution Channels - Global and Regional Level
- Select Industry Metrics
- Global Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Analyst
- Identifying High-Potential Countries in the Asia-Pacific region
- Identifying High-Potential Countries in the Americas region
- Identifying High-Potential Countries in the Middle East and Africa region
- Identifying High-Potential Countries in the Eastern Europe region
- Identifying High-Potential Countries in the Western Europe region Company and Brand Share Analysis - Global
- Company and Brand Share Analysis - Asia-Pacific
- Company and Brand Share Analysis - Asia-Pacific
- Company and Brand Share Analysis - Americas
- Company and Brand Share Analysis - Western Europe
- Company and Brand Share Analysis - Eastern Europe
- Key Brands - Non-Protein
- Key Brands - Protein
- Private labels’ value and share by region, 2018-23
- Private labels’ value and share by category and region, 2023
- Leading distribution channels by region (% share by value), 2023
- Global consumer health industry patent filings, 2023
- Consumer health industry patent filings by leading companies (in value terms), 2023
- Total consumer health industry patent filings for key markets, 2023
- Total job postings in the consumer health industry by company, 2023
- Job postings in sports and active nutrition sector by theme, 2023
- Deals in the sports and active nutrition sector by geography, 2023
- Global market sales - value ($ million)
- Global market sales - volume (million kg)
- Global market sales - volume (million liters)
- Global sports and active nutrition - sales, by region - value ($ million)
- Global sports and active nutrition - sales, by region - volume (million kg)
- Global sports and active nutrition - sales, by region - volume (million liters)
- Global - sports and active nutrition distribution ($ million) in 2018 vs. 2023
- Americas - sports and active nutrition distribution ($ million) in 2018 vs. 2023
- Asia-Pacific - sports and active nutrition distribution ($ million) in 2018 vs. 2023
- Eastern Europe - sports and active nutrition distribution ($ million) in 2018 vs. 2023
- Middle East and Africa - sports and active nutrition distribution ($ million) in 2018 vs. 2023
- Western Europe - sports and active nutrition distribution ($ million) in 2018 vs. 2023
- Global value share, non-protein (2023, $ million)
- Global value share, protein (2023, $ million)
- Global - brands vs. private label value (2023, $ million)
- Asia-Pacific - brands vs. private label value (2023, $ million)
- Americas - brands vs. private label value (2023, $ million)
- Western Europe - brands vs. private label value (2023, $ million)
- Middle East and Africa - brands vs. private label value (2023, $ million)
- Eastern Europe - brands vs. private label value (2023, $ million)
- The 108 countries analyzed to identify the high-potential countries in different regions
- Global - key categories by value ($), 2023 vs. 2028
- Global - key category* by volume (kg), 2023 vs. 2028
- Global - Key category** by volume (liters), 2023 vs. 2028
- Asia-Pacific - key categories by value ($), 2023 vs. 2028
- Asia-Pacific - key category* by volume (kg), 2023 vs. 2028
- Asia-Pacific - Key category** by volume (liters), 2023 vs. 2028
- Middle East and Africa - key categories by value ($), 2023 vs. 2028
- Middle East and Africa - key category* by volume (kg), 2023 vs. 2028
- Middle East and Africa - Key category** by volume (liters), 2023 vs. 2028
- Americas - key categories by value ($), 2023 vs. 2028
- Americas - key category* by volume (kg), 2023 vs. 2028
- Americas - Key category** by volume (liters), 2023 vs. 2028
- Western Europe - key categories by value ($), 2023 vs. 2028
- Western Europe - key category* by volume (kg), 2023 vs. 2028
- Western Europe - Key category** by volume (liters), 2023 vs. 2028
- Eastern Europe - key categories by value ($), 2023 vs. 2028
- Eastern Europe - key category* by volume (kg), 2023 vs. 2028
- Eastern Europe - Key category** by volume (liters), 2023 vs. 2028
- Sector share of the Australian Sports and Active Nutrition Sector
- Sector share of the Japanese Sports and Active Nutrition Sector
- Sector share of the US Sports and Active Nutrition Sector
- Sector share of the Canadian Sports and Active Nutrition Sector
- Sector share of the Israeli Sports and Active Nutrition Sector
- Sector share of the South African Sports and Active Nutrition Sector
- Sector share of the Polish Sports and Active Nutrition Sector
- Sector share of the Romanian Sports and Active Nutrition Sector
- Sector share of the UK Sports and Active Nutrition Sector
- Sector share of the Swiss Sports and Active Nutrition Sector
- Leading companies in the global sports and active nutrition sector (% share by value), 2023
- Global consumer health industry patent filings, 2023
- Consumer health industry patent filings by leading companies (in value terms), 2023
- Total consumer health industry patent filings for key markets, 2023
- Total job postings in the consumer health industry by company, 2023
- Job postings in sports and active nutrition sector by theme, 2023
- Deals in the sports and active nutrition sector by geography, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Glanbia
- Pepsi
- Woodbolt Distribution/Nutrabolt
- The Hut Group
- The Simply Good Foods Company
