Opportunities in the Global OTC Healthcare Sector 2024
Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
Summary
The global OTC healthcare sector was valued at $175.2 billion in 2023 and is expected to yield a CAGR of 2.6% during 2023-28, to reach $199.4 billion in 2028. The Americas was the largest market in the global OTC healthcare sector in 2023, with value sales of $65.7 billion. Asia-Pacific is expected to be the fastest-growing region for the OTC healthcare sector, with a value CAGR of 3% during 2023-28, followed by the Americas with 2.9%.Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
Key Highlights
- The Asia-Pacific region is projected to be the fastest-growing market within the over-the-counter (OTC) healthcare sector. Globally, the sector is led by Haleon, followed by Johnson & Johnson Services, Bayer Group, Sanofi-Aventis Groupe, and Reckitt Benckiser Group.
- Chemists and pharmacies remain the dominant distribution channel for OTC healthcare products. Sector growth is expected to be driven by rising demand for products with natural claims and sustainable packaging. However, counterfeit products present a significant challenge to the sector's expansion.
- Additionally, consumers are increasingly seeking personalized OTC healthcare solutions, reflecting a shift toward tailored wellness offerings.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global over-the-counter (OTC) healthcare sector, analyzing data from 108 countries. It includes analysis of the following:- Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
- High-potential countries analysis: Provides risk-reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
- Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries, covering value growth during 2018-28, consumer demographics, city analysis, and key trends.
- Competitive landscape: Provides an overview of the leading brands at global and regional levels. The section also analyzes the market share and sales of private labels in each region.
- Key distribution channels: Provides an analysis of the leading distribution channels in the global OTC healthcare sector in 2023. It covers chemists/pharmacies, parapharmacies/drugstores, hypermarkets and supermarkets, e-retailers, and others. Others include convenience stores, direct sellers, other specialist retailers, cash and carries and warehouse clubs, “dollar stores”, variety stores and general merchandise retailers, and other channels.
Reasons to Buy
- Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Sector Overview
- Current Scenario and Future Outlook
- Global OTC healthcare Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Regional OTC healthcare Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
- Key Challenges in the Global OTC healthcare sector
- Identifying High-Potential Countries
- Analysis of 10 Countries on the Basis of Risk-Reward Analysis (Market Assessment, Economic Development,
- Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)
- Country Deep-Dive Analysis
- High-Potential Country Analysis
- Future Outlook
- Competitive Environment
- Leading Companies by Value - Global
- Leading Companies and Brands Share Analysis - Global
- Leading Companies and Brands Share Analysis by Region
- Competitive Landscape - Market Analysis
- Market Share of Private Label
- Private Label Share Analysis by Region
- Private Label Share Analysis by Category
- Key Distribution Channels
- Share of Key Distribution Channels - Global and Regional Level
- Select Industry Metrics
- Global Patent Filings
- Global Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Analyst
- Identifying High-Potential Countries in the Americas region
- Identifying High-Potential Countries in the Asia-Pacific region
- Identifying High-Potential Countries in the Eastern Europe region
- Identifying High-Potential Countries in the Middle East and Africa region
- Identifying High-Potential Countries in the Western Europe region Company and Brand Share Analysis - Global
- Company and Brand Share Analysis - Asia-Pacific
- Company and Brand Share Analysis - Middle East and Africa
- Company and Brand Share Analysis - Americas
- Company and Brand Share Analysis - Americas
- Company and Brand Share Analysis - Western Europe
- Company and Brand Share Analysis - Eastern Europe Key Brands - Adult Mouth Care
- Key Brands - Analgesics
- Key Brands - Anti-Smoking Aids
- Key Brands - Cough, Cold and Allergy Preparations
- Key Brands - Eye and Ear Drops
- Key Brands - First Aid Kits
- Key Brands - Indigestion Preparations
- Key Brands - Medicated Skin Products
- Key Brands - Plasters and bandages
- Key Brands - Sleeping Aids
- Key Brands - Topical OTC Medicines
- Key Brands - Traditional Medicines
- Key Brands - Topical OTC Medicines
- Key Brands - Traditional Medicines
- Key Brands - Weight management
- Key Brands - Emergency Contraception
- Private labels’ value and share by region, 2018-23
- Private labels’ value and share by category and region, 2023
- Leading distribution channels by region (% share by value) 2023 Global market sales - value ($ million)
- Global OTC healthcare sales by region - value ($ million)
- Global - OTC Healthcare distribution ($ million) in 2018 vs. 2023
- Americas - OTC Healthcare distribution ($ million) in 2018 vs. 2023
- Asia-Pacific -OTC Healthcare distribution ($ million) in 2018 vs. 2023
- Eastern Europe - OTC Healthcare distribution ($ million) in 2018 vs. 2023
- Middle East and Africa - OTC Healthcare distribution ($ million) in 2018 vs. 2023
- Western Europe - OTC Healthcare distribution ($ million) in 2018 vs. 2023
- Global value share, adult mouthcare (2023, $ million)
- Global value share, analgesics(2023, $ million)
- Global value share, anti-smoking aids (2023, $ million)
- Global value share, cough, cold and allergy preparations(2023, $ million)
- Global value share, eye and ear drops (2023, $ million)
- Global value share, first aid kits (2023, $ million)
- Global value share, medicated skin products (2023, $ million)
- Global value share, , indigestion preparations 2023, $ million)
- Global value share, Plasters and bandages (2023, $ million)
- Global value share, sleeping aids (2023, $ million)
- Global value share, topical OTC medicines (2023, $ million)
- Global value share, traditional medicines (2023, $ million)
- Global value share, Weight management (2023, $ million)
- Global value share, emergency contraception (2023, $ million)
- Global - brands vs. private label value (2023, $ million)
- Asia-Pacific - brands vs. private label value (2023, $ million)
- Americas - brands vs. private label value (2023, $ million)
- Western Europe - brands vs. private label value (2023, $ million)
- Middle East and Africa - brands vs. private label value (2023, $ million)
- Eastern Europe - brands vs. private label value (2023, $ million) The 108 countries analyzed to identify the high-potential countries in different regions Europe region
- Global - key categories by value ($), 2023 vs. 2028
- Asia-Pacific - key categories by value ($), 2023 vs. 2028
- Middle East and Africa - key categories by value ($), 2023 vs. 2028
- Americas - key categories by value ($), 2023 vs. 2028
- Western Europe - key categories by value ($), 2023 vs. 2028
- Eastern Europe - key categories by value ($), 2023 vs. 2028 Category share of the Canadian OTC Healthcare Sector
- Category share of the Brazilian OTC Healthcare Sector
- Category share of the Vietnamese OTC Healthcare Sector
- Category share the South Korea OTC Healthcare Sector
- Category share the Polish OTC Healthcare Sector
- Category share of the Romanian OTC Healthcare Sector
- Category share of the UAE OTC Healthcare Sector
- Category share of the Moroccan OTC Healthcare Sector
- Category share of the Swiss OTC Healthcare Sector
- Category share of the UK OTC Healthcare Sector
- Leading companies in the global OTC healthcare sector (% share by value), 2023
- Global OTC healthcare sector patent filings, 2023
- OTC healthcare sector patent filings by leading companies (in value terms), 2023
- Total OTC healthcare sector patent filings for key markets, 2023
- Total job postings in the OTC healthcare sector by company, 2023
- Job postings in OTC healthcare sector by theme, 2023
- Deals in OTC healthcare sector by geography, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Haleon
- Johnson Johnson Services
- Bayer Group
- Sanofi-Aventis Groupe
- Reckitt Benckiser Group
