The Middle East and African consumer health industry recorded value sales of $11.2 billion in 2023. The consumer health market in the region is expected to generate a CAGR of 0.8% during 2023-28, to reach $11.7 billion in 2028. In volume terms, it was the fifth-largest market in 2023, with 5.9 million kg (protein powders and protein bars) and 2.5 million liters (protein ready-to-drink (RTD)). The region recorded the least per capita expenditure ($11.2) globally. The consumer health industry in the Middle East and Africa in 2023 was fragmented, with the top five companies accounting for a 17.3% collective value share, led by Haleon with 7.6%.
Provides an overview of current conumser health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, and distribution. The analysis also covers regional overview of the Middle East and Africa region - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
Provides an overview of current conumser health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, and distribution. The analysis also covers regional overview of the Middle East and Africa region - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
Key Highlights
- In 2023, the consumer health industry in the Middle East and Africa achieved a total value of $11.2 billion. The market was highly fragmented, with the top five companies-Haleon, Sanofi-Aventis, Bayer, Johnson & Johnson, and Reckitt Benckiser-collectively holding a 17.3% value share. Chemists and pharmacies emerged as the dominant distribution channel across the region. In Saudi Arabia, consumers demonstrated a strong preference for ethically sourced and natural ingredients, as well as personalized, multifunctional products.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Middle East and African consumer health industry, analyzing data from 19 countries in the region. It includes an analysis of the following:- Market Environment: Includes industry size, market size, and growth analysis by sector.
- High-Potential Countries Analysis: Indicates changing share of value consumption of various consumer health products by sector across high-potential countries in the Middle East and Africa. It also provides risk-reward analysis of four countries across the region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
- Success Stories: This section features some of the most compelling consumer health manufacturers, brands, products, and marketing campaigns in the Middle East and African region. It also provides a better understanding of how certain manufacturers achieved success in the sector.
- Competitive Environment: Provides an overview of leading companies in the Middle East and Africa, as well as analyzing the growth of private labels in the region.
- Distribution Analysis: Provides analysis of the leading distribution channels in the Middle East and African consumer health industry in 2023. It covers nine distribution channels: chemists/pharmacies, parapharmacies/drugstores, e-retailers, direct sellers, hypermarkets & supermarkets, convenience stores, cash & carries & warehouse clubs, and other specialist retailers.
- Challenges and Outlook: Provides the challenges and outlook pertaining to the Middle East and African consumer health industry.
- Select Industry Metrics: Provides data for alternative content including patent analytics, job analytics, and deals analytics.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Market Environment
- Market Size Analysis - Middle East and Africa Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Middle East and Africa Market Growth Analysis by Country
- Middle East and Africa Market Growth Analysis by Sector
- High-potential Countries Analysis
- Methodology - Identifying High-potential Countries
- Top Four High-potential Countries in the Middle East and Africa
- Overview of High-potential Countries in the Middle East and Africa
- Growth Contribution Analysis by Country (1/2)
- Growth Contribution Analysis by Country (2/2)
- Value Share Analysis of Consumer Health Sectors
- Change in Consumption Levels by Country and Sector
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Country Deep Dive
- Israel: Overview of Consumer Health Industry
- Israel: Key Trends in Consumer Health Industry
- Morocco: Overview of Consumer Health Industry
- Morocco: Key Trends in Consumer Health Industry
- Saudi Arabia: Overview of Consumer Health Industry
- Saudi Arabia: Key Trends in Consumer Health Industry
- UAE: Overview of Consumer Health Industry
- UAE: Key Trends in Consumer Health Industry
- Success Stories
- About Success Stories
- Case Study: Nestlé - S-26 Gold Growing Up Milk
- Case Study: Johnson & Johnson - Neutrogena Spot Controlling+ Daily Serum
- Competitive Environment
- Leading Companies’ Shares in the Middle East and African Consumer Health Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Middle East and Africa Consumer Health Industry
- Leading Brands in the Middle East and Africa Consumer Health Industry
- Private Label Penetration in the Middle East and African Consumer Health Industry
- Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Sector
- Challenges and Outlook
- Key Challenges in the Middle East and African Consumer Health Industry
- Outlook of the Middle East and African Consumer Health Industry
- Select Industry Metrics
- Middle East and Africa Patent Filings
- Global Patent Filings
- Middle East and Africa Job Analytics
- Global Deals
- Appendix
- Definitions
- About the Analyst
- Regional comparison: market size, growth, and per capita analysis, 2023-28
- Overview of high-potential countries in Middle East and Africa
- Value share of the consumer health industry, by country, 2023
- Change in consumption of sector within consumer health industry (value terms), by country, 2023-28
- Top five companies’ shares by brand (in value terms) in the consumer health industry, 2023
- Private label penetration (in value terms) in the consumer health industry, 2023
- Leading distribution channels in Middle East and Africa by country, 2023
- Leading distribution channels in Middle East and Africa by sector, 2023
- Annual value growth analysis by region, 2023-28
- Annual volume growth analysis by region, 2023-28
- Value growth analysis of countries compared with regional average growth
- Country value size and CAGR analysis grid based on regional average
- Value growth analysis by sector in Middle East and Africa, 2023-28
- Country-level contribution to the growth of OTC healthcare in Middle East and Africa, 2023-28
- Country-level contribution to the growth of sports and active nutrition in Middle East and Africa, 2023-28
- Country-level contribution to the growth of vitamins and dietary supplements in Middle East and Africa, 2023-28
- Per capita consumption by segment in Middle East and Africas by country, 2023
- Per capita expenditure by sector in Middle East and Africa by country, 2023
- Israel: Sector share
- Morocco: Sector share
- Saudoi Arabia: Sector share
- UAE: Sector share
- Leading companies in Middle East and Africa consumer health industry by value sales (% share), 2023
- Leading companies in Middle East and Africa consumer health industry by value sales ($ million), 2023
- Leading brands (including private label) in Middle East and Africa consumer health industry by value sales ($ million), 2023
- Total Consumer Health Patent filings, Middle East and Africa, 2023
- Consumer health industry patent filings by leading companies, Middle East and Africa, 2023
- Total OTC healthcare Patent Filings for Key Markets, 2023
- Total Job Postings in Consumer Health Industry by Company, 2023
- Job Postings in Consumer Health Industry by Theme, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Haleon
- Sanofi-Aventis
- Bayer
- Johnson & Johnson
- Reckitt Benckiser
