Lawn Mowers Market Report 2025

The lawn mowers market size has grown strongly in recent years. It will grow from $31.68 billion in 2024 to $34.19 billion in 2025 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to marketing and branding strategies, government regulations and standards, economic factors and affordability, market demand for smart features, urbanization and housing trends.

The lawn mowers market size is expected to see strong growth in the next few years. It will grow to $46.88 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to rise in environmentally friendly solutions, shift towards robotic mowers, government incentives and regulations, consumer demand for convenience, focus on performance and efficiency. Major trends in the forecast period include advancements in battery technology, customization and versatility, compact and lightweight designs, focus on efficiency and performance, shift to electric-powered mowers.

The anticipated growth in sports activities is set to drive the expansion of the lawn mowers market. Sports activities, characterized by physical effort and competition, necessitate well-maintained sports grounds achieved through meticulous lawn mowing. Following schedules, upholding safety standards, and preserving turf health are crucial for hosting various sporting events. In 2022, a substantial 77.6% of the entire American population, totaling 236.9 million individuals, participated in at least one sports activity throughout the year, as reported by the Sports & Fitness Industry Association (SFIA). Notably, Pickleball emerged as the fastest-growing sport, witnessing an impressive 85.7% year-over-year increase and a remarkable 158.6% growth over three years. This surge in sports activities underscores the driving force behind the growth of the lawn mower market.

The increasing popularity of gardening is anticipated to drive growth in the lawn mower market in the coming years. Gardening, which involves cultivating and nurturing plants in outdoor spaces like gardens, yards, or plots of land, has led to a heightened demand for lawn maintenance services, including mowing, to keep these areas well-kept. For instance, according to This Old House, a U.S.-based company, sales of gardening supplies and equipment are expected to reach $127 billion in 2024, with over 38% of U.S. households planning to boost their gardening expenditures in 2023. Interestingly, 44% of males intend to spend more compared to 33% of females, and 81.2% of households expect to either maintain or increase their gardening budgets from 2022. Thus, the rising interest in gardening is significantly fueling the growth of the lawn mower market.

Major companies in the lawn mower industry are focusing on the development of robotic lawn mowers. These autonomous mowers operate without direct human control and incorporate advanced features for efficient lawn care. HOOKII, a China-based lawn care solutions provider, introduced the Neomow X in August 2023. Equipped with LIDAR SLAM navigation, obstacle avoidance technology, and the ability to navigate lawns without peripheral boundary lines, the Neomow X is suitable for lawns up to 5,000 square meters. It ensures safe maneuvering around obstacles, allowing users to manage multiple zones and adjust cutting heights through a mobile app. With a front-wheel-drive design covering 300 square meters per hour, the Neomow X provides enhanced traction for slopes up to 45° or uneven terrain.

Leading companies in the lawn mower market are also investing in innovative products such as electric mowers to cater to diverse customer preferences. John Deere, a US-based manufacturing company, launched the Z370R ZTrak Electric Zero Turn Mower in March 2023. This electric mower offers a cleaner and simplified mowing experience, eliminating the need to remove batteries for charging. Users can conveniently charge it with a standard outdoor extension cord and a 110-volt grounded outlet. Featuring a 42-inch Accel Deep mower deck, the Z370R ensures superior cut quality even at faster ground speeds, emphasizing its advanced and efficient mowing capabilities.

In January 2022, Toro, a U.S.-based company specializing in maintenance and outdoor equipment, acquired Batesville’s Intimidator Group for $400 million. This acquisition aligns with Toro's strategy to enhance its business, particularly in the zero-turn mower and utility vehicle markets. Batesville's Intimidator Group is a U.S.-based manufacturer that produces lawn mowers under the Intimidator brand.

Major companies operating in the lawn mowers market include American Honda Motor Co. Inc., Ariens Company, Deere & Company, Falcon Garden Tools, Fiskars Oyj, Husqvarna Group, MTD Products, Robert Bosch GmbH, Robomow Friendly House, The Toro Company, Andreas Stihl AG & Co. KG, Stanley Black & Decker Inc., Stiga S.p.A, Kubota Corporation, Honda Motor Co.Ltd., Changzhou Globe Co. Ltd., Stanley Black & Decker Inc., Poulan Pro, Snapper Inc., Ryobi - Techtronic Industries Co. Ltd., The Scotts Miracle-Gro Company, Snow Joe LLC, Worx-Positec Tool Corporation, EGO Power+ Chervon Ltd., Earthwise - American Lawn Mower Co., Troy-Bilt LLC, Cub Cadet.

North America was the largest region in the lawn mowers market in 2024. Asia-Pacific is expected to be the fastest-growing region in the lawn mowers market report during the forecast period. The regions covered in the lawn mowers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lawn mowers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A lawn mower is a machine, either hand-propelled or power-driven, designed for cutting grass or other vegetation. Lawn mowers are constructed with thin, durable, and sharp iron plates, allowing them to effectively trim grass.

The main types of lawn mowers include manual, electric, petrol, robotic, and others. Manual lawn mowers, often referred to as cylinder mowers, feature a cylinder with razor-sharp grass-cutting blades that spin when the mower is pushed across the lawn. Various battery types, such as lithium-ion and lead-acid batteries, are utilized to power electric and robotic lawn mowers. These lawn mowers are available through online and retail distribution channels and are employed in residential, commercial, and government spaces.

The lawn mowers market research report is one of a series of new reports that provides lawn mowers market statistics, including lawn mowers industry global market size, regional shares, competitors with a lawn mowers market share, detailed lawn mowers market segments, market trends and opportunities, and any further data you may need to thrive in the lawn mowers industry. This lawn mowers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The lawn mowers market consists of sales of cordless lawnmowers and push lawnmowers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.