Technological advances will continue to reshape consumer behaviour in 2025. Now in its ninth year, this annual report explores top shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this year’s edition dive into the impact of trends like rise of generative AI, social commerce, video-based shopping and budget-focused websites on the digital shopper in 2025.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
- Executive summary
- Introduction
- Conclusion
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Temu
- Zalando
- Amazon
- Shein
- H&M
- ByteDance
- Zara
- Douyin
- YouTube
- Asos
- Sephora
- JD.com
- Perplexity
