Thailand Community Based Tourism Market
The Thailand community based tourism market was valued at $29.6 billion in 2023 and is projected to reach $140.3 billion by 2034, growing at a CAGR of 15.3% from 2024 to 2034.
Community-based tourism represents a form of sustainable travel that actively involves local residents in offering enriched experiences to visitors. This tourism model prioritizes preservation of cultural heritage, promotion of local traditions, and enhancement of the quality of life of local individuals. Community-based tourism emphasizes eco-friendly practices such as responsible management of waste and reduction of carbon footprints. In addition, it attracts cost-conscious travelers by offering comprehensive and affordable travel packages, which include accommodations, meals, sightseeing, and local experiences.
The introduction of the visa waiver program for several countries by the Government of Thailand has upsurged the visit of travelers and propelled the growth of the market. In addition, abundance of cultural heritage, traditions, and biodiversity in Thailand has gained notable traction in recent years, which has driven the Thailand community based tourism market. In recent times, the assimilation of community based tourism with digital nomadism has become a prominent trend in Thailand.
With increasing adoption of remote work culture globally, several individuals are opting for cities such as Bangkok or Phuket owing to their affordability and vibrant community. To further support digital nomadism in the country, the government offers a digital nomad visa to travelers that allows them to stay for up to 180 days at each entry and remains valid for five years.
However, increase in popularity of Thailand as a holiday destination has posed the threat of overtourism, resulting in restrained growth of the Thailand community based tourism market owing to degradation of natural environments and minimization of authentic experiences. Contrarily, as tourism remarkably contributes to boosting the economy of the country, the Thailand community based tourism market is poised to witness lucrative opportunities in the future.
For instance, the government hosts huge events & festivals every year such as Amazing Thailand Countdown and the Maha Songkran World Water Festival, which enable travelers to witness the cultural richness of the country. Moreover, Thailand has established a goal of hosting 40 million international tourists in 2025, which is projected to open new avenues for the Thailand community based tourism market.
Segment Review
The Thailand community based tourism market is segmented into traveler type, age, and sales channel. On the basis of traveler type, the market is bifurcated into solo and group. Depending on age, it is classified into generation X, generation Y, and generation Z. By sales channel, it is categorized into travel agents and direct.Key Findings
On the basis of traveler type, the group segment was the highest shareholder in 2023.Depending on age, the generation Y segment acquired a notable stake in the market in 2023.
By sales channel, the travel agents segment was the highest revenue generator in 2023.
Competition Analysis
The major players in the Thailand community based tourism market include Local Alike, Thai Ecotourism and Adventure Travel Association, Nutty's Adventures, Andaman Discoveries, Mae Kampong Village Homestay, Designated Areas for Sustainable Tourism Administration (DASTA), Community based Tourism Institute (CBT-I), Ban Mae Klang Luang Community Tourism, Sapphaya Old Police Station Homestay, and Mae Hong Son CBT Network. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.Additional benefits you will get with this purchase are:
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Key Market Segments
By Traveler Type
- Solo
- Group
By Age
- Generation X
- Generation Y
- Generation Z
By Sales Channel
- Travel Agents
- Direct
Key Market Players
- Local Alike
- Thai Ecotourism and Adventure Travel Association
- Nutty's Adventures
- Andaman Discoveries
- Mae Kampong Village Homestay
- Designated Areas for Sustainable Tourism Administration (DASTA)
- Community based Tourism Institute (CBT-I)
- Ban Mae Klang Luang Community Tourism
- Sapphaya Old Police Station Homestay
- Mae Hong Son CBT Network
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: THAILAND COMMUNITY BASED TOURISM MARKET, BY TRAVELER TYPE
CHAPTER 5: THAILAND COMMUNITY BASED TOURISM MARKET, BY AGE
CHAPTER 6: THAILAND COMMUNITY BASED TOURISM MARKET, BY SALES CHANNEL
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- Local Alike
- Thai Ecotourism and Adventure Travel Association
- Nutty's Adventures
- Andaman Discoveries
- Mae Kampong Village Homestay
- Designated Areas for Sustainable Tourism Administration (DASTA)
- Community based Tourism Institute (CBT-I)
- Ban Mae Klang Luang Community Tourism
- Sapphaya Old Police Station Homestay
- Mae Hong Son CBT Network
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 90 |
| Published | November 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 29.6 billion |
| Forecasted Market Value ( USD | $ 140.3 billion |
| Compound Annual Growth Rate | 15.3% |
| Regions Covered | Thailand |
| No. of Companies Mentioned | 10 |
