The watermelon seeds market was valued at $1.9 billion in 2023, and is projected to reach $4.2 billion by 2033, growing at a CAGR of 8.2% from 2024 to 2033.
Watermelon seeds, often overlooked as remnants of the summer fruit, are rich in nutrients and offer a wide array of health benefits. Harvested from watermelons, these seeds are packed with essential nutrients, including protein, healthy fats, vitamins, and minerals like magnesium, iron, and zinc. Available in black, brown, or white, watermelon seeds can be roasted or sprouted to make them edible and even more nutritious. They are also used in various culinary applications, providing a crunchy texture and a mildly nutty flavor.
The global watermelon seeds market is witnessing robust growth due to rise in health consciousness, which is shifting consumer preference toward nutrient-dense foods, including watermelon seeds. In addition, surge in demand for plant-based protein sources, especially among vegetarians, vegans, and flexitarians, is fueling the growth of the global market.
According to a 2023 article published in Vegconomist - the vegan business magazine - in the last 10 years, plant-based alternatives have increased by 62%. Plant-based food options are now served in approximately 42% of the restaurants in the U.S. With the growing demand for plant-based food, 30% of the food service providers plan to add more plant-based meals in their menus.
Furthermore, expansion of the functional foods market is contributing to the demand for nutrient-rich ingredients like watermelon seeds. Moreover, rise in demand for healthy snack alternatives such as roasted or flavored watermelon seeds augments the market growth. Increase in use of watermelon seeds in cosmetics and personal care further propels the growth of the market. For instance, watermelon seed oil is valued for its hydrating and antioxidant properties and is increasingly used in skincare and haircare products. However, availability of more popular seed varieties such as like chia, flax, and pumpkin seeds restrains the growth of the market.
In addition, potential allergies and digestive issues caused by watermelon seeds limit their adoption as a snack or food ingredient, especially among consumers with food sensitivities. On the contrary, companies are exploring new ways to incorporate watermelon seeds into products, from protein powders to baked goods, enhancing their appeal in diverse markets and increasing consumption. Such initiatives are expected to offer lucrative opportunities for the expansion of the global market during the forecast period.
The global watermelon seeds market is segmented into nature, type, distribution, and region. By nature, the market is bifurcated into organic and conventional. On the basis of type, it is segregated into raw seeds, roasted seeds, and flavored seeds. Depending on distribution channel, it is divided into hypermarkets & supermarkets, specialty stores, convenience stores, online retailers, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of type, the raw seed segment dominated the market. in terms of share, in 2023; however, the flavored seeds segment is anticipated to register the highest CAGR during the forecast period.
Depending on distribution channel, the hypermarkets & supermarkets segment garnered the largest share in 2023; however, the online retail segment is likely to grow at a notable pace in the coming years.
Region wise, Europe was the major revenue generator in 2023.
Watermelon seeds, often overlooked as remnants of the summer fruit, are rich in nutrients and offer a wide array of health benefits. Harvested from watermelons, these seeds are packed with essential nutrients, including protein, healthy fats, vitamins, and minerals like magnesium, iron, and zinc. Available in black, brown, or white, watermelon seeds can be roasted or sprouted to make them edible and even more nutritious. They are also used in various culinary applications, providing a crunchy texture and a mildly nutty flavor.
The global watermelon seeds market is witnessing robust growth due to rise in health consciousness, which is shifting consumer preference toward nutrient-dense foods, including watermelon seeds. In addition, surge in demand for plant-based protein sources, especially among vegetarians, vegans, and flexitarians, is fueling the growth of the global market.
According to a 2023 article published in Vegconomist - the vegan business magazine - in the last 10 years, plant-based alternatives have increased by 62%. Plant-based food options are now served in approximately 42% of the restaurants in the U.S. With the growing demand for plant-based food, 30% of the food service providers plan to add more plant-based meals in their menus.
Furthermore, expansion of the functional foods market is contributing to the demand for nutrient-rich ingredients like watermelon seeds. Moreover, rise in demand for healthy snack alternatives such as roasted or flavored watermelon seeds augments the market growth. Increase in use of watermelon seeds in cosmetics and personal care further propels the growth of the market. For instance, watermelon seed oil is valued for its hydrating and antioxidant properties and is increasingly used in skincare and haircare products. However, availability of more popular seed varieties such as like chia, flax, and pumpkin seeds restrains the growth of the market.
In addition, potential allergies and digestive issues caused by watermelon seeds limit their adoption as a snack or food ingredient, especially among consumers with food sensitivities. On the contrary, companies are exploring new ways to incorporate watermelon seeds into products, from protein powders to baked goods, enhancing their appeal in diverse markets and increasing consumption. Such initiatives are expected to offer lucrative opportunities for the expansion of the global market during the forecast period.
The global watermelon seeds market is segmented into nature, type, distribution, and region. By nature, the market is bifurcated into organic and conventional. On the basis of type, it is segregated into raw seeds, roasted seeds, and flavored seeds. Depending on distribution channel, it is divided into hypermarkets & supermarkets, specialty stores, convenience stores, online retailers, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
By nature, the conventional segment held the major share of the market share in 2023; however, the organic segment is projected to exhibit the highest CAGR from 2024 to 2033.On the basis of type, the raw seed segment dominated the market. in terms of share, in 2023; however, the flavored seeds segment is anticipated to register the highest CAGR during the forecast period.
Depending on distribution channel, the hypermarkets & supermarkets segment garnered the largest share in 2023; however, the online retail segment is likely to grow at a notable pace in the coming years.
Region wise, Europe was the major revenue generator in 2023.
Competition Analysis
Competitive analysis and profiles of the major players in the global watermelon seeds market include Syngenta AG, Bayer Crop Science AG., Sakata Seed Corporation, BASF SE, Rijk Zwaan, Johnny's Selected Seeds, Harris Seeds, Seedway, HM Clause, and East-West Seed. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the global market.Additional benefits you will get with this purchase are:
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Key Market Segments
By Nature
- Organic
- Conventional
By Type
- Raw Seeds
- Roasted Seeds
- Flavored Seeds
By Distribution Channel
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Retailers
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- Syngenta AG
- Bayer Crop Science AG.
- Sakata Seed Corporation
- BASF SE
- Rijk Zwaan
- Johnny's Selected Seeds
- Harris Seeds
- Seedway
- HM Clause
- East-West Seed
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: WATERMELON SEEDS MARKET, BY NATURE
CHAPTER 5: WATERMELON SEEDS MARKET, BY TYPE
CHAPTER 6: WATERMELON SEEDS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: WATERMELON SEEDS MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- Syngenta AG
- Bayer Crop Science AG.
- Sakata Seed Corporation
- BASF SE
- Rijk Zwaan
- Johnny's Selected Seeds
- Harris Seeds
- Seedway
- HM Clause
- East-West Seed
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 220 |
| Published | October 2024 |
| Forecast Period | 2023 - 2033 |
| Estimated Market Value ( USD | $ 1.9 billion |
| Forecasted Market Value ( USD | $ 4.2 billion |
| Compound Annual Growth Rate | 8.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
