Australia Fashion Events Market
The Australia fashion events market was valued at $1.1 billion in 2023 and is projected to reach $2.1 billion by 2034, growing at a CAGR of 6.7% from 2024 to 2034.A fashion event is a presentation organized by designers and brands to display their fresh collection of apparel, jewelry, or accessories. The major spectators of such events include industry experts, fashion critics, and fashion media. Fashion events are conducted in several formats, including pop-up events, runway shows, trade exhibitions, charity functions, fashion weeks, and thematic showcases. The primary objective of fashion events includes promotion of brands, establishment of trends, and creation of networking opportunities.
Increase in the popularity of local designers and rise in efforts to enhance their popularity on the global stage are the key drivers of the Australia fashion events market. In addition, digital engagement and influencer culture help to promote the fashion events hosted by the country via social media platforms such as Instagram, YouTube, and TikTok. This augments the development of the market significantly.
A prominent trend dominating the Australia fashion events market in recent times is the promotion of sustainable and ethical fashion. Various designers are focusing on presenting collections associated with a unique purpose such as zero-waste principles, vegan leather, eco-friendly materials, or upcycled fabric. This trend aims to standardize circular fashion and environmental sensitivity in the country.
However, the fashion industry is highly competitive & dynamic owing to constantly evolving trends and consumer preferences. These evolutions pose challenges for brands & designers to remain relevant and cater to the customer demands, hampering the development of the Australia fashion events market. On the contrary, the transformation of fashion events by the integration of technology is expected to present lucrative opportunities for the Australia fashion events market. For instance, the Melbourne Fashion Week held in 2021 offered an experiential element to the audience by conducting fashion shows in unusual venues such as art galleries, warehouses, and outdoor spaces. The event utilized virtual technologies such as augmented reality, virtual try-ons, and 3D runway models to engage the attendees.
Segment Review
The Australia fashion events market is segmented into type, revenue source, and organizer. On the basis of type, the market is divided into fashion shows, trade shows/exhibitions, fashion contests, and others. Depending on revenue source, it is classified into ticket sale, sponsorship, and others. As per organizer, it is categorized into fashion houses, fashion designers, event management companies, and others.Key Findings
On the basis of type, the fashion shows segment dominated the market in 2023.Depending on revenue source, the sponsorship segment held a high share of the market in 2023.
As per organizer, the fashion houses segment acquired a high stake in the market in 2023.
Competition Analysis
The major players in the global Australia fashion events market include The Australian Fashion Foundation, Fashion Institute Australia, The Fashion Agency, The Fashion Agency, Modus Operandi Events, Creative Events Australia, Eventuality Australia, Bespoke Events Australia, and Elysium Events. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.Additional benefits you will get with this purchase are:
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Key Market Segments
By Type
- Fashion Shows
- Trade Shows/Exhibitions
- Fashion Contests
- Others
By Revenue Source
- Ticket Sale
- Sponsorship
- Others
By Organizer
- Fashion Houses
- Fashion Designers
- Event Management Companies
- Others
Key Market Players
- The Australian Fashion Foundation
- Fashion Institute Australia
- The Fashion Agency
- The Fashion Agency
- Modus Operandi Events
- Creative Events Australia
- Eventuality Australia
- Bespoke Events Australia
- Elysium Events
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: AUSTRALIA FASHION EVENTS MARKET, BY TYPE
CHAPTER 5: AUSTRALIA FASHION EVENTS MARKET, BY REVENUE SOURCE
CHAPTER 6: AUSTRALIA FASHION EVENTS MARKET, BY ORGANIZER
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- The Australian Fashion Foundation
- Fashion Institute Australia
- The Fashion Agency
- The Fashion Agency
- Modus Operandi Events
- Creative Events Australia
- Eventuality Australia
- Bespoke Events Australia
- Elysium Events
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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