The portable speaker market was valued at $7.0 billion in 2023, and is projected to reach $17.2 billion by 2033, growing at a CAGR of 9.6% from 2024 to 2033.
A portable speaker is a compact, wireless or wired audio device designed to produce sound while being easily transportable. These speakers often use technologies like Bluetooth or Wi-Fi for connectivity, enabling seamless playback from devices such as smartphones, laptops, and tablets. Some models also feature integrated batteries, rugged designs, and smart assistant compatibility, making them suitable for various settings, including outdoor events, travel, and home entertainment.
The global portable speaker market is witnessing notable growth due to factors such as widespread adoption of Bluetooth and Wi-Fi technologies and rise in preference for wireless connectivity in audio devices. A 2022 study by the Bluetooth Special Interest Group (SIG) - standards-based organization that oversees the development and licensing of Bluetooth technologies - reported that over 5 billion Bluetooth devices are shipped every year across the globe, with portable speakers being among the most common products utilizing this technology. This number is estimated to reach 7.6 billion by 2027.
Furthermore, increase in demand for smart home ecosystems and need for compatibility with virtual assistants like Alexa and Google Assistant enhance the appeal of portable speakers, which significantly contributes toward the market growth. Moreover, increase in trend of recreational activities such as camping, hiking, and beach outings fosters the demand for portable speakers that provide quality sound on the go. In addition, popularity of music and podcast streaming services such as Spotify, Apple Music, and YouTube has increased the need for portable, high-quality audio playback devices, thus augmenting the market growth.
Rise in penetration of online retail platforms provides consumers with easy access to a variety of portable speaker options, which further fosters the growth of the global market. Despite rugged designs in some models, portable speakers are prone to damage from drops, water exposure, or dust, affecting long-term durability, thus limiting their adoption.
Moreover, limited awareness and lower purchasing power in rural and less developed regions restrict market penetration in these areas. On the contrary, innovations such as longer battery life, 360-degree sound, and high-fidelity audio quality enhance user experience. Such advancements are expected to offer remunerative opportunities for the expansion of the global market during the forecast period.
The global portable speakers market is segmented into type, application, industrial vertical, and region. On the basis of type, the market is bifurcated into wired and wireless. As per application, it is divided into residential, commercial, and others. Depending on industrial vertical, it is classified into electronics and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of application, the residential segment dominated the portable speakers market, in terms of share, in 2023.
Depending on industrial vertical, the electronics segment garnered the largest share in 2023.
Region, North America emerged as the most lucrative market for share in 2023.
A portable speaker is a compact, wireless or wired audio device designed to produce sound while being easily transportable. These speakers often use technologies like Bluetooth or Wi-Fi for connectivity, enabling seamless playback from devices such as smartphones, laptops, and tablets. Some models also feature integrated batteries, rugged designs, and smart assistant compatibility, making them suitable for various settings, including outdoor events, travel, and home entertainment.
The global portable speaker market is witnessing notable growth due to factors such as widespread adoption of Bluetooth and Wi-Fi technologies and rise in preference for wireless connectivity in audio devices. A 2022 study by the Bluetooth Special Interest Group (SIG) - standards-based organization that oversees the development and licensing of Bluetooth technologies - reported that over 5 billion Bluetooth devices are shipped every year across the globe, with portable speakers being among the most common products utilizing this technology. This number is estimated to reach 7.6 billion by 2027.
Furthermore, increase in demand for smart home ecosystems and need for compatibility with virtual assistants like Alexa and Google Assistant enhance the appeal of portable speakers, which significantly contributes toward the market growth. Moreover, increase in trend of recreational activities such as camping, hiking, and beach outings fosters the demand for portable speakers that provide quality sound on the go. In addition, popularity of music and podcast streaming services such as Spotify, Apple Music, and YouTube has increased the need for portable, high-quality audio playback devices, thus augmenting the market growth.
Rise in penetration of online retail platforms provides consumers with easy access to a variety of portable speaker options, which further fosters the growth of the global market. Despite rugged designs in some models, portable speakers are prone to damage from drops, water exposure, or dust, affecting long-term durability, thus limiting their adoption.
Moreover, limited awareness and lower purchasing power in rural and less developed regions restrict market penetration in these areas. On the contrary, innovations such as longer battery life, 360-degree sound, and high-fidelity audio quality enhance user experience. Such advancements are expected to offer remunerative opportunities for the expansion of the global market during the forecast period.
The global portable speakers market is segmented into type, application, industrial vertical, and region. On the basis of type, the market is bifurcated into wired and wireless. As per application, it is divided into residential, commercial, and others. Depending on industrial vertical, it is classified into electronics and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
By type, the wireless segment held the highest market share in 2023.On the basis of application, the residential segment dominated the portable speakers market, in terms of share, in 2023.
Depending on industrial vertical, the electronics segment garnered the largest share in 2023.
Region, North America emerged as the most lucrative market for share in 2023.
Competitive Analysis
Competitive analysis and profiles of the major players in the global portable speaker market include Avnera Corporation, JVC Kenwood Corporation, Bose Corporation, Jawbone, Inc., Denon, Sony Corporation, JBL, Samsung Electronics, Logitech International S.A., and Creative Technology Limited. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the global market.Additional benefits you will get with this purchase are:
- Quarterly Update* (with the purchase of an enterprise license)
- 5 additional Company Profiles, pre- or post-purchase, as a free update.
- Free Updated Version (once released) with the purchase of an enterprise user license.
- 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
- 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
- Free data Pack on the Enterprise User License. (Excel version of the report)
- Free Updated report if the report is 6-12 months old or older.
- 24-hour priority response*
- Free Industry updates and white papers.
Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
- Upcoming/New Entrant by Regions
- Consumer Preference and Product Specifications
- Additional company profiles with specific to client's interest
- Additional country or region analysis- market size and forecast
- Brands Share Analysis
- Expanded list for Company Profiles
- Historic market data
- Key player details (including location, contact details, supplier/vendor network etc. in excel format)
- Market share analysis of players at global/region/country level
- SWOT Analysis
Key Market Segments
By Type
- Wired
- Wireless
By Application
- Residential
- Commercial
- Others
By Industrial Vertical
- Electronics
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- Argentina
- Rest of LAMEA
Key Market Players
- Avnera Corporation
- JVC Kenwood Corporation
- Bose Corporation
- Jawbone, Inc.
- Denon
- Sony Corporation
- JBL
- Samsung Electronics
- Logitech International S.A.
- Creative Technology Limited
Please note:
- Online Access price format is valid for 60 days access. Printing is not enabled.
- PDF Single and Enterprise price formats enable printing.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: PORTABLE SPEAKER MARKET, BY TYPE
CHAPTER 5: PORTABLE SPEAKER MARKET, BY APPLICATION
CHAPTER 6: PORTABLE SPEAKER MARKET, BY INDUSTRIAL VERTICAL
CHAPTER 7: PORTABLE SPEAKER MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- Avnera Corporation
- JVC Kenwood Corporation
- Bose Corporation
- Jawbone, Inc.
- Denon
- Sony Corporation
- JBL
- Samsung Electronics
- Logitech International S.A.
- Creative Technology Limited
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
LOADING...
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | October 2024 |
| Forecast Period | 2023 - 2033 |
| Estimated Market Value ( USD | $ 7 billion |
| Forecasted Market Value ( USD | $ 17.2 billion |
| Compound Annual Growth Rate | 9.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
