The facial care market was valued at $98.2 billion in 2023, and is projected to reach $166.9 billion by 2033, growing at a CAGR of 5.6% from 2024 to 2033.
Facial care refers to a range of skincare practices aimed at maintaining the health, appearance, and integrity of the skin on the face. It includes cleansing, moisturizing, exfoliating, and protecting the skin to achieve a balanced, hydrated, and clear complexion. Given that the facial skin is highly sensitive and exposed to environmental stressors like pollution, UV rays, and varying weather conditions, a consistent skincare routine is essential for managing and preventing issues such as dryness, acne, and early signs of aging.
The growth of the global facial care market is driven by increase in awareness of skincare benefits, ingredients, and the importance of maintaining skin health. In addition, shift in consumer preference toward natural, organic, and chemical-free skincare products notably augments the growth of the global market. Based on a recent survey, 69% of the women aged between 35 and 54 are opting for natural skincare products. 6 in 10 women are preferring to read products labels before making their purchase, thus indicating strong push toward sustainable options.
Furthermore, rise in aging population coupled with the desire to maintain a youthful appearance fuels the demand for anti-aging products such as serums, creams, and masks that address wrinkles, fine lines, and other signs of aging, thereby propelling the growth of the global facial care market. As per the World Health Organization, the number of people aged 60 years and older was 1 billion in 2019. This number is estimated to increase to 1.4 billion by 2030 and 2.1 billion by 2050. Thus, focus on preventing early aging signs and maintaining skin vitality among aging individuals notably contributes toward the market growth.
Moreover, rise in influence of social media and celebrity endorsements acts as the key driving force of the global market. Furthermore, increase in trend of online shopping and surge in penetration of digital platforms enable consumers to explore a wide range of products easily, thus facilitating market expansion and accessibility. However, high cost of premium facial care products due to quality ingredients, advanced formulations, and branding restrains the market growth.
In addition, availability of counterfeit products acts as the key deterrent factor of the global market. On the contrary, innovations in product formulations, such as the inclusion of hyaluronic acid, peptides, and retinoids, as well as advanced delivery systems like microneedling and nanotechnology, are expected to offer lucrative opportunities for the expansion of the global market during the forecast period.
The global facial care market is segmented into product type, gender, distribution channel, and region. On the basis of product type, the market is divided into skin-whitening & anti-aging, facial creams, face wash, cleansing wipes, serums & masks, and others. Depending on gender, it is segregated into men, women, and unisex. By distribution channel, the market is categorized into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channels, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Depending on gender, the women segment garnered the largest share in 2023, and is expected to continue the same trend throughout the forecast period.
By distribution channel, the specialty stores segment was the major shareholder in 2023, and is anticipated to lead in the coming years.
Region wise, Asia-Pacific was the key revenue generator in 2023, and is expected to dominate throughout the forecast period.
Facial care refers to a range of skincare practices aimed at maintaining the health, appearance, and integrity of the skin on the face. It includes cleansing, moisturizing, exfoliating, and protecting the skin to achieve a balanced, hydrated, and clear complexion. Given that the facial skin is highly sensitive and exposed to environmental stressors like pollution, UV rays, and varying weather conditions, a consistent skincare routine is essential for managing and preventing issues such as dryness, acne, and early signs of aging.
The growth of the global facial care market is driven by increase in awareness of skincare benefits, ingredients, and the importance of maintaining skin health. In addition, shift in consumer preference toward natural, organic, and chemical-free skincare products notably augments the growth of the global market. Based on a recent survey, 69% of the women aged between 35 and 54 are opting for natural skincare products. 6 in 10 women are preferring to read products labels before making their purchase, thus indicating strong push toward sustainable options.
Furthermore, rise in aging population coupled with the desire to maintain a youthful appearance fuels the demand for anti-aging products such as serums, creams, and masks that address wrinkles, fine lines, and other signs of aging, thereby propelling the growth of the global facial care market. As per the World Health Organization, the number of people aged 60 years and older was 1 billion in 2019. This number is estimated to increase to 1.4 billion by 2030 and 2.1 billion by 2050. Thus, focus on preventing early aging signs and maintaining skin vitality among aging individuals notably contributes toward the market growth.
Moreover, rise in influence of social media and celebrity endorsements acts as the key driving force of the global market. Furthermore, increase in trend of online shopping and surge in penetration of digital platforms enable consumers to explore a wide range of products easily, thus facilitating market expansion and accessibility. However, high cost of premium facial care products due to quality ingredients, advanced formulations, and branding restrains the market growth.
In addition, availability of counterfeit products acts as the key deterrent factor of the global market. On the contrary, innovations in product formulations, such as the inclusion of hyaluronic acid, peptides, and retinoids, as well as advanced delivery systems like microneedling and nanotechnology, are expected to offer lucrative opportunities for the expansion of the global market during the forecast period.
The global facial care market is segmented into product type, gender, distribution channel, and region. On the basis of product type, the market is divided into skin-whitening & anti-aging, facial creams, face wash, cleansing wipes, serums & masks, and others. Depending on gender, it is segregated into men, women, and unisex. By distribution channel, the market is categorized into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channels, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
On the basis of product type, the skin-whitening & anti-aging segment held the highest market share in 2023, and is likely to retain its dominance from 2024 to 2033.Depending on gender, the women segment garnered the largest share in 2023, and is expected to continue the same trend throughout the forecast period.
By distribution channel, the specialty stores segment was the major shareholder in 2023, and is anticipated to lead in the coming years.
Region wise, Asia-Pacific was the key revenue generator in 2023, and is expected to dominate throughout the forecast period.
Competition Analysis
Competitive analysis and profiles of the major players in the global facial care market include Shiseido Company, Limited, Kao Corporation, Beiersdorf AG, L’Oréal S.A., The Estee Lauder Companies Inc., Procter & Gamble Company, Edgewell Personal Care, Amway Corporation, Johnson & Johnson Services, Inc., and Unilever Plc. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the global market.Additional benefits you will get with this purchase are:
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Key Market Segments
By Product Type
- Skin-Whitening and Anti-Aging
- Facial Creams
- Face Wash
- Cleansing Wipes
- Serums Masks
- Others
By Gender
- Men
- Women
- Unisex
By Distribution Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Pharmacies
- Online Sales Channels
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- Shiseido Company, Limited
- Kao Corporation
- Beiersdorf AG
- L’Oréal S.A.
- The Estee Lauder Companies Inc.
- Procter & Gamble Company
- Edgewell Personal Care
- Amway Corporation
- Johnson & Johnson Services, Inc.
- Unilever plc
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: FACIAL CARE MARKET, BY PRODUCT TYPE
CHAPTER 5: FACIAL CARE MARKET, BY GENDER
CHAPTER 6: FACIAL CARE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: FACIAL CARE MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- Shiseido Company, Limited
- Kao Corporation
- Beiersdorf AG
- L’Oréal S.A.
- The Estee Lauder Companies Inc.
- Procter & Gamble Company
- Edgewell Personal Care
- Amway Corporation
- Johnson & Johnson Services, Inc.
- Unilever plc
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 230 |
| Published | September 2024 |
| Forecast Period | 2023 - 2033 |
| Estimated Market Value ( USD | $ 98.2 billion |
| Forecasted Market Value ( USD | $ 166.9 billion |
| Compound Annual Growth Rate | 5.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
