Saudi Arabia Gluten-Free Products Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

The Saudi Arabia Gluten-Free Products Market was valued at USD 91.06 Million in 2024, and is expected to reach USD 137.04 Million by 2030, rising at a CAGR of 7.11%. The Saudi Arabia gluten-free products market is experiencing significant growth, driven by increasing health consciousness, rising celiac disease diagnoses, and growing consumer demand for dietary alternatives. The market is expanding with product innovations in bakery, snacks, and ready-to-eat meals. Retail distribution is strengthening, with supermarkets, hypermarkets, and e-commerce platforms enhancing accessibility. Government initiatives promoting healthier lifestyles and the influence of Western dietary trends further support market growth. Additionally, gluten-free products are gaining traction among fitness enthusiasts and individuals adopting gluten-free diets for perceived health benefits, positioning the segment as a key player in Saudi Arabia’s evolving food industry.

Key Market Drivers

Rising Health Awareness and Dietary Preferences

One of the primary factors driving the gluten-free products market in Saudi Arabia is the growing awareness of health and wellness. Consumers are becoming more conscious of their dietary choices, leading to increased demand for gluten-free products beyond just those with gluten intolerance. Many individuals perceive gluten-free diets as beneficial for digestion, weight management, and overall health.

The rise of lifestyle diseases such as obesity and diabetes has also contributed to the demand for healthier food options, including gluten-free alternatives. Saudi Arabia has one of the highest obesity and diabetes rates in the world, prompting consumers to explore dietary changes. Additionally, the influence of global health trends, including ketogenic and paleo diets, has further encouraged the adoption of gluten-free products.

Government-led health initiatives, such as Saudi Vision 2030’s focus on improving public health, are also playing a role in shifting consumer preferences towards healthier food choices. This trend is expected to sustain the demand for gluten-free products in the coming years.

Key Market Challenges

High Product Prices and Affordability Issues

One of the biggest challenges in the Saudi Arabia gluten-free products market is the high cost of gluten-free products compared to regular food items. The production of gluten-free alternatives requires specialized ingredients, such as almond flour, coconut flour, and quinoa, which are often more expensive than traditional wheat-based ingredients. Additionally, the need for dedicated manufacturing facilities to prevent cross-contamination raises production costs, leading to higher retail prices.

Imported gluten-free products, which dominate the market, further contribute to high prices. Many gluten-free brands available in Saudi Arabia are sourced from international markets, leading to additional costs such as import duties, shipping, and distribution expenses. As a result, gluten-free products remain unaffordable for many middle- and lower-income consumers, limiting their accessibility.

Key Market Trends

Growing Demand for Clean-Label and Natural Gluten-Free Products

Consumers in Saudi Arabia are becoming more mindful of product ingredients, leading to a rising demand for clean-label and natural gluten-free products. Shoppers are looking for gluten-free options that are free from artificial preservatives, additives, and synthetic ingredients. This trend aligns with the broader global movement toward healthier, minimally processed foods.

As a result, brands are focusing on using natural, whole-food ingredients such as quinoa, buckwheat, almond flour, coconut flour, and chickpea flour to develop high-quality gluten-free products. Manufacturers are also emphasizing organic and non-GMO certifications to appeal to health-conscious consumers. This shift towards clean-label gluten-free products is particularly prominent in premium retail segments, where consumers are willing to pay a premium for healthier alternatives.

To stay competitive, brands in Saudi Arabia are improving product transparency by clearly labeling ingredients, highlighting nutritional benefits, and offering gluten-free options with additional health benefits, such as high fiber, protein, or fortified vitamins and minerals.

Key Market Players

• Galletas Gullon, S.A.
• Modern Mills Company
• Dr. Schär AG
• YummyEarth, Inc.
• Mondelez International, Inc.
• Nestlé S.A.
• General Mills Inc.
• Hunter Foods LLC
• Gandou
• GF Factory Saudi Arabia

Report Scope:

In this report, the Saudi Arabia Gluten-Free Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Saudi Arabia Gluten-Free Products Market, By Type:

• Bakery Products
• Pizzas & Pastas
• Cereals & Snacks
• Savories
• Others

Saudi Arabia Gluten-Free Products Market, By Source:

• Oilseeds & Pulses
• Rice & Corn
• Dairy & Meat Products
• Others

Saudi Arabia Gluten-Free Products Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Saudi Arabia Gluten-Free Products Market, By Region:

• Northern & Central
• Western
• Southern
• Eastern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Saudi Arabia Gluten-Free Products Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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