Streaming Media Devices Market Report 2025

The streaming media devices market size has grown rapidly in recent years. It will grow from $16.61 billion in 2024 to $19.29 billion in 2025 at a compound annual growth rate (CAGR) of 16.1%. The growth in the historic period can be attributed to expansion of content streaming platform, rise in high-speed internet connectivity, shift from traditional to digital entertainment, affordability and accessibility of devices, decline in cable and satellite tv subscriptions.

The streaming media devices market size is expected to see rapid growth in the next few years. It will grow to $36.84 billion in 2029 at a compound annual growth rate (CAGR) of 17.6%. The growth in the forecast period can be attributed to emergence of new streaming platforms, focus on energy efficiency and sustainability, security and privacy enhancements, continued evolution of user interfaces, global expansion of streaming services. Major trends in the forecast period include 4k and ultra hd streaming, voice control and virtual assistants, smart TV's with built-in streaming, HDMI 21 and enhanced connectivity, ai-driven content recommendations, enhanced security and anti-piracy measures.

The increasing popularity of video game streaming is significantly boosting the growth of the streaming media devices market. Video game streaming combines traditional broadcasting with internet gaming, featuring key characteristics such as real-time interaction, sociability, and suspense. Streaming media devices enable the live streaming of video game content on television sets. For instance, in 2022, the Department of Foreign Affairs and Trade, an Australian federal agency responsible for foreign policies and relations, reported that the digital gaming industry was valued at $240 billion globally in 2020 and is projected to reach $294 billion by 2024. Therefore, the growing popularity of video game streaming is expected to drive the streaming media devices market.

The increasing penetration of the internet is anticipated to drive the growth of the streaming media devices market in the future. Internet penetration, indicating the percentage of a given country or region's total population using the internet, plays a crucial role in the adoption and utilization of streaming media devices. As more people gain access to the internet, there is a corresponding increase in the demand for these devices. For instance, a July 2023 report from the International Telecommunication Union (ITU), a US-based agency for information and communication technologies, estimates that approximately 5.4 billion people, constituting 67% of the world's population, were using the internet in 2021. This marked a 1.88% increase from 2022, with an estimated 0.1 billion people coming online during that period. Hence, the growing internet penetration is a driving force behind the expansion of the streaming media devices market.

The streaming media devices market is witnessing a prominent trend of product innovation. Major companies in the industry are strategically focusing on introducing new streaming media devices that offer enhanced features at more competitive prices to effectively navigate the increasing market competition. For example, in March 2023, Allente, a Nordic TV distribution company based in Sweden, collaborated with 3 Screen Solutions GmbH & Co. KG, a German company specializing in software development, and SEI Robotics Inc., a Chinese smart hardware company, to launch Allente's new 4K dongle for over-the-top (OTT) TV. This innovative service provides Allente's customers with a superior user experience through the well-established 3Ready product framework. Featuring an attractive and user-friendly interface, the 4K dongle seamlessly integrates with Allente's super-aggregated pay-TV services on various devices, including Android TV-powered STBs and hybrid DVB-S STBs.

Leading companies in the streaming media devices market are actively engaged in the development of technological advancements, such as cloud-based one-stop streaming technology, to gain a competitive edge. Cloud-based one-stop streaming technology is a comprehensive platform that enables users to manage, deliver, and monetize their video content from a single centralized location. As an illustration, in June 2023, KKCompany Technologies Inc., a multinational technology group based in Taiwan, introduced BlendVision One. This cloud-based, one-stop streaming technology solution is designed to empower businesses in unlocking the full potential of digital media transformation. Offering flexibility for various streaming requirements, BlendVision One streamlines the streaming workflow, making it convenient for businesses to manage content and provide a seamless experience to their audience.

In February 2024, Walmart, a US-based retail company, acquired Vizio for $2.3 billion. This acquisition is a strategic initiative for Walmart to enhance its presence in retail media and smart home technology. Vizio is a US-based firm that specializes in consumer electronics, including televisions, sound bars, viewer data, advertising, and streaming services.

Major companies operating in the streaming media devices market include Google LLC, Sony Corporation, Roku Inc., Samsung Electronics Co. Ltd., Apple Inc., Amazon.com Inc., Nvidia Corporation, Huawei Technologies Co. Ltd., HiMedia Technology Limited, ARRIS International Limited, D-Link Corporation, AsusTek Computer Inc., LG Electronics Inc., Microsoft Corporation, Humax Co. Ltd., Xiaomi Corporation, Panasonic Corporation, Toshiba Corporation, Sharp Corporation, Hisense Group Co. Ltd., TCL Technology Group Corporation, Skyworth Digital Holdings Ltd., Changhong Electric Co. Ltd., Sichuan Changhong Electric Co. Ltd., Technicolor SA, Pace plc, Cisco Systems Inc.

North America was the largest region in the streaming media devices market in 2024, and is expected to be the fastest-growing region in the global streaming media devices market during the forecast period. The regions covered in the streaming media devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the streaming media devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Streaming media devices are hardware devices designed to facilitate the streaming of music and video content to television sets. Typically, these devices are compact cube-shaped boxes positioned in front of TVs and other visual devices to establish connections for streaming services.

The primary types of streaming media devices include game consoles, media streamers, and smart TVs. Game consoles are technological devices utilized for playing video games on televisions. They serve diverse purposes, including e-learning, web browsing, gaming, real-time entertainment, and social networking for end-users in both commercial and residential settings.

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The streaming media devices market consists of sales of streaming sticks, set-top boxes and remote controls. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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