Top Five Trends in Major Appliances

The major appliances market is rebounding, driven by AI, sustainability and servitisation. AI is transforming smart appliances, while circular economy practices enhance sustainability. Beko Corp rises to number two globally, challenging market leaders. Subscription models and direct sales are reshaping customer relationships, offering recurring revenue and loyalty opportunities.

The Top Five Trends in Major Appliances global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Key Findings

AI will take smart homes to the next level

• The smart home market is expected to reach USD600 billion by 2030, driven by demand for connected, convenient and energy-efficient home solutions.
• AI will enable personalised services such as energy management and health monitoring, central to the servitisation model. This is a critical shift from one-off sales to a recurring model.

Beko Corp emerges as the number two company in the world

• Arçelik, now Beko Corp, has become the world’s number two home appliance company after integrating Whirlpool’s EMEA markets.
• This positions Beko to challenge Chinese companies in the medium to high-end segment of the market they have long dominated.

Circularity and AI will elevate home sustainability

• Sustainable appliances are approaching the limits of physics. The next level of efficiency will only be achieved through home automation using AI.
• Extended Producer Responsibility (EPR) regulations, and resultant circularity initiatives will be key to a company’s sustainability push.

The USD50 billion servitisation opportunity

• Servitisation shifts companies from one-time sales to recurring revenue through integrated product-service solutions, boosting customer loyalty.
• It enhances margins, increases touchpoints and leads to higher market valuations through stable recurring revenue streams.

Owning the customer relationship

• Appliance subscription models shift companies from one-time sales to ongoing, service-based customer relationships. This approach enhances customer loyalty and recurring revenue.
• LG has been a pioneer and has seen tremendous success with subscription revenue growing 200% between 2022 and 2024.

Report Scope:

• Product coverage: Major Appliances, Small Appliances.
• Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.