The Towel Warmers Market was valued at USD 861.5 million in 2024, and is projected to reach USD 1.51 billion by 2030, rising at a CAGR of 10.00%. Increasing remodeling activities are fueling the growth of the market. Moreover, increasing awareness pertaining to hygiene is acting as a driver for the market.
In order to gain market share, companies are introducing new products to meet the growing demand. In March 2020, Vogue (UK) launched a new aluminum astute towel warmer. The newly launched product is lightweight, thus making it suitable to install on any type of internal wall. Aluminum is used in order to achieve high efficiency.
Moreover, companies are engaging in various partnerships in order to expand reach among consumers. For instance, in May 2019, Amba Products, a distributor of heated towel racks, announced a partnership with Hydrologic, Florida’s wholesale distributors of plumbing, indoor and outdoor lighting, fans, and other fine home accents. The partnership will provide Amba with a permanent space in its showrooms as well as increased visibility among a wide range of builders, architects, and interior designers.
In terms of application, the commercial segment dominated the market with the largest revenue share in 2024. The growing commercial sector, coupled with rising wellness tourism, is acting as a driver for higher demand in the commercial sector. Business owners in the sector are demanding portable, easy to use, and durable towel warmers. Owners are more inclined towards the purchase of electric towel warmers owing to ease of installation and low cost.
The electric segment dominated the market with a revenue-based share of 66.4% in 2024. Low energy consumption, ease of installation, and usage are acting as major factors for market growth. The availability of various technologically advanced features, such as auto turn on and off, in order to prevent overheating, is acting as a major driver for the segment.
Increasing product launch in the electric segment is also boosting demand. For instance, in October 2018, WarmlyYours launched a new line of modern towel warmers called “Cosmopolitan Collection”. It is a collection of electric wall-mounted towel warmers, featuring 10 unique variants from 8 new models. The collection is available in different options, including sizes, designs, bar-counts, and finishes, making it easy for designers, remodelers, and end-users to find the right option as per their needs. Moreover, the collection is hardwired, making the wires and cords invisible and has built-in TempSmart protection, which prevents the units from overheating. This feature is estimated to boost the demand for electric towel warmers over the forecast period.
Europe dominated the market with a revenue-based share of 46.8% in 2024. The high adoption rate of the product, coupled with the presence of international companies, is acting as a major driver for the market. Moreover, extreme weather conditions, the growing wellness industry, and increasing product launches are fueling the growth of the market in the region.
This product will be delivered within 1-3 business days.
In order to gain market share, companies are introducing new products to meet the growing demand. In March 2020, Vogue (UK) launched a new aluminum astute towel warmer. The newly launched product is lightweight, thus making it suitable to install on any type of internal wall. Aluminum is used in order to achieve high efficiency.
Moreover, companies are engaging in various partnerships in order to expand reach among consumers. For instance, in May 2019, Amba Products, a distributor of heated towel racks, announced a partnership with Hydrologic, Florida’s wholesale distributors of plumbing, indoor and outdoor lighting, fans, and other fine home accents. The partnership will provide Amba with a permanent space in its showrooms as well as increased visibility among a wide range of builders, architects, and interior designers.
In terms of application, the commercial segment dominated the market with the largest revenue share in 2024. The growing commercial sector, coupled with rising wellness tourism, is acting as a driver for higher demand in the commercial sector. Business owners in the sector are demanding portable, easy to use, and durable towel warmers. Owners are more inclined towards the purchase of electric towel warmers owing to ease of installation and low cost.
The electric segment dominated the market with a revenue-based share of 66.4% in 2024. Low energy consumption, ease of installation, and usage are acting as major factors for market growth. The availability of various technologically advanced features, such as auto turn on and off, in order to prevent overheating, is acting as a major driver for the segment.
Increasing product launch in the electric segment is also boosting demand. For instance, in October 2018, WarmlyYours launched a new line of modern towel warmers called “Cosmopolitan Collection”. It is a collection of electric wall-mounted towel warmers, featuring 10 unique variants from 8 new models. The collection is available in different options, including sizes, designs, bar-counts, and finishes, making it easy for designers, remodelers, and end-users to find the right option as per their needs. Moreover, the collection is hardwired, making the wires and cords invisible and has built-in TempSmart protection, which prevents the units from overheating. This feature is estimated to boost the demand for electric towel warmers over the forecast period.
Europe dominated the market with a revenue-based share of 46.8% in 2024. The high adoption rate of the product, coupled with the presence of international companies, is acting as a major driver for the market. Moreover, extreme weather conditions, the growing wellness industry, and increasing product launches are fueling the growth of the market in the region.
Towel Warmers Market Report Highlights
- The commercial segment dominated the market with the largest revenue share in 2024 and the residential segment is expected to grow at the highest CAGR over the forecast period
- Europe towel warmers industry dominated the global market with the largest revenue share of 46.8% in 2024
- Asia Pacific is expected to witness the fastest growth over the forecast period with a revenue-based CAGR of 11.0% from 2025 to 2030.
This report addresses:
- Market intelligence to enable effective decision-making.
- Market estimates and forecasts from 2018 to 2030.
- Growth opportunities and trend analyses.
- Segment and regional revenue forecasts for market assessment.
- Competition strategy and market share analysis.
- Product innovation listings for you to stay ahead of the curve.
- COVID-19's impact and how to sustain in this fast-evolving market.
Why Should You Buy This Report?
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This product will be delivered within 1-3 business days.
Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Towel Warmers Market Variables, Trends & Scope
Chapter 4. Consumer Behavior Analysis
Chapter 5. Towel Warmers Market: Type Estimates & Trend Analysis
Chapter 6. Towel Warmers Market: Application Estimates & Trend Analysis
Chapter 7. Towel Warmers Market: Regional Estimates & Trend Analysis
Chapter 8. Towel Warmers Market: Competitive Analysis
List of Tables
List of Figures
Companies Mentioned
The major companies profiled in this Towel Warmers market report include:- Zehnder Group AG
- KORADO
- Stelrad Limited
- RADOX
- Pitacs Limited
- Apollo Radiators
- Focus Technology Co., Ltd.
- Condé Nast
- MYSON
- PORCELANOSA Grupo A.I.E.
Methodology
LOADING...
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 100 |
| Published | February 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 861.5 Million |
| Forecasted Market Value ( USD | $ 1510 Million |
| Compound Annual Growth Rate | 10.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
