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Augmented Reality Packaging Market Size, Share & Trends Analysis Report by End Use (Food & Beverages, Healthcare & Pharmaceuticals, Personal Care & Cosmetics), and Region with Growth Forecasts, 2025-2030

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    Report

  • 110 Pages
  • February 2025
  • Region: Global
  • Grand View Research
  • ID: 6056089
The Augmented Reality Packaging Market was valued at USD 354.9 million in 2024, and is projected to reach USD 510.0 million by 2030, rising at a CAGR of 6.30%. The augmented reality (AR) packaging market is an emerging and transformative segment of the global packaging and digital marketing industries, defined by its ability to enhance consumer interaction, brand engagement, and product transparency. By integrating AR technology into packaging, companies can offer immersive experiences such as interactive product demonstrations, real-time ingredient traceability, and gamified promotional content. This innovation is gaining traction across multiple industries, including food & beverages, pharmaceuticals, cosmetics, and electronics, where brands seek to differentiate their products and build deeper consumer connections in an increasingly digital-first marketplace.

A key driver behind the expansion of the AR packaging market is the rising demand for interactive and data-driven consumer experiences. Traditional packaging serves a functional purpose, but AR-enabled packaging transforms it into an active engagement tool, delivering personalized content and value-added information with a simple scan. As smartphone penetration and 5G connectivity improve globally, brands are leveraging AR to provide dynamic storytelling, authentication features, and sustainability insights, aligning with evolving consumer expectations. Additionally, advancements in AI and cloud computing are enabling more seamless and scalable AR applications, allowing companies to implement cost-effective and high-impact digital packaging solutions that drive customer loyalty and brand differentiation.

The market players are focusing on various strategic initiatives such as mergers, acquisitions, and collaborations. For instance, in April 2024, Coca-Cola collaborated with Marvel on a global campaign called "Coca-Cola x Marvel: The Heroes" that spanned over 50 countries. The campaign included a TV commercial, digital collectibles, and an augmented reality (AR) experience. Specially designed Coca-Cola and Coca-Cola Zero Sugar packaging featured over 30 Marvel characters that came to life through AR when scanned.

Augmented Reality Packaging Market Report Highlights

  • Based on end use, the food & beverages segment dominated the application segmentation and accounted for the largest revenue share of over 36.4% in 2024.
  • North America dominated the augmented reality packaging market. As AI and machine learning further optimize AR applications, brands in North America are leveraging this technology to boost sales and customer retention.
  • U.S. was the leading manufacturer of augmented reality packaging in the North America region and captured around 78% of the revenue market share in 2024 in this region.

This report addresses:

  • Market intelligence to enable effective decision-making.
  • Market estimates and forecasts from 2018 to 2030.
  • Growth opportunities and trend analyses.
  • Segment and regional revenue forecasts for market assessment.
  • Competition strategy and market share analysis.
  • Product innovation listings for you to stay ahead of the curve.
  • COVID-19's impact and how to sustain in this fast-evolving market.

Why Should You Buy This Report?

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Materials & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Insights
2.2. Segmental Outlook
2.3. Competitive Outlook
Chapter 3. Augmented Reality Packaging Market Variables, Trends & Scope
3.1. Global Augmented Reality Packaging Market Outlook
3.2. Industry Value Chain Analysis
3.3. Technology Overview
3.4. Impact of Circular Economy
3.5. Average Price Trend Analysis, 2018 to 2030 (USD/kg)
3.5.1. Key Factors Influencing Pricing
3.6. Regulatory Framework
3.6.1. Policies and Incentive Plans
3.6.2. Standards and Compliances
3.6.3. Regulatory Impact Analysis
3.7. Market Dynamics
3.7.1. Market Driver Analysis
3.7.2. Market Restraint Analysis
3.7.3. Industry Challenges
3.8. Porter’s Five Forces Analysis
3.8.1. Supplier Power
3.8.2. Buyer Power
3.8.3. Substitution Threat
3.8.4. Threat from New Entrant
3.8.5. Competitive Rivalry
3.9. PESTEL Analysis
3.9.1. Political Landscape
3.9.2. Economic Landscape
3.9.3. Social Landscape
3.9.4. Technological Landscape
3.9.5. Environmental Landscape
3.9.6. Legal Landscape
Chapter 4. Augmented Reality Packaging Market: End Use Outlook Estimates & Forecasts
4.1. Augmented Reality Packaging Market: End Use Movement Analysis, 2024 & 2030
4.1.1. Food & Beverages
4.1.1.1. Market estimates and forecast, 2018-2030 (USD Million)
4.1.2. Healthcare & Pharmaceuticals
4.1.2.1. Market estimates and forecast, 2018-2030 (USD Million)
4.1.3. Personal Care & Cosmetics
4.1.3.1. Market estimates and forecast, 2018-2030 (USD Million)
4.1.4. Others
4.1.4.1. Market estimates and forecast, 2018-2030 (USD Million)
Chapter 5. Augmented Reality Packaging Market Regional Outlook Estimates & Forecasts
5.1. Regional Snapshot
5.2. Augmented Reality Packaging Market: Regional Movement Analysis, 2024 & 2030
5.3. North America
5.3.1. Market estimates and forecast, 2018-2030 (USD Million)
5.3.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.3.3. U.S.
5.3.3.1. Market estimates and forecast, 2018-2030 (USD Million)
5.3.3.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.3.4. Canada
5.3.4.1. Market estimates and forecast, 2018-2030 (USD Million)
5.3.4.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.3.5. Mexico
5.3.5.1. Market estimates and forecast, 2018-2030 (USD Million)
5.3.5.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.4. Europe
5.4.1. Market estimates and forecast, 2018-2030 (USD Million)
5.4.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.4.3. UK
5.4.3.1. Market estimates and forecast, 2018-2030 (USD Million)
5.4.3.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.4.4. Germany
5.4.4.1. Market estimates and forecast, 2018-2030 (USD Million)
5.4.4.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.4.5. France
5.4.5.1. Market estimates and forecast, 2018-2030 (USD Million)
5.4.5.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.4.6. Italy
5.4.6.1. Market estimates and forecast, 2018-2030 (USD Million)
5.4.6.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.4.7. Spain
5.4.7.1. Market estimates and forecast, 2018-2030 (USD Million)
5.4.7.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.5. Asia Pacific
5.5.1. Market estimates and forecast, 2018-2030 (USD Million)
5.5.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.5.3. China
5.5.3.1. Market estimates and forecast, 2018-2030 (USD Million)
5.5.3.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.5.4. India
5.5.4.1. Market estimates and forecast, 2018-2030 (USD Million)
5.5.4.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.5.5. Japan
5.5.5.1. Market estimates and forecast, 2018-2030 (USD Million)
5.5.5.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.5.6. South Korea
5.5.6.1. Market estimates and forecast, 2018-2030 (USD Million)
5.5.6.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.5.7. Australia
5.5.7.1. Market estimates and forecast, 2018-2030 (USD Million)
5.5.7.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.6. Central & South America
5.6.1. Market estimates and forecast, 2018-2030 (USD Million)
5.6.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.6.3. Brazil
5.6.3.1. Market estimates and forecast, 2018-2030 (USD Million)
5.6.3.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.6.4. Argentina
5.6.4.1. Market estimates and forecast, 2018-2030 (USD Million)
5.6.4.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.7. Middle East & Africa
5.7.1. Market estimates and forecast, 2018-2030 (USD Million)
5.7.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.7.3. UAE
5.7.3.1. Market estimates and forecast, 2018-2030 (USD Million)
5.7.3.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.7.4. Saudi Arabia
5.7.4.1. Market estimates and forecast, 2018-2030 (USD Million)
5.7.4.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
5.7.5. South Africa
5.7.5.1. Market estimates and forecast, 2018-2030 (USD Million)
5.7.5.2. Market estimates and forecast, by end use, 2018-2030 (USD Million)
Chapter 6. Competitive Landscape
6.1. Recent Developments & Impact Analysis, by Key Market Participants
6.2. Vendor Landscape
6.2.1. Company categorization
6.2.2. List of Key Distributors and channel Partners
6.2.3. List of Potential Customers/End-users
6.3. Competitive Dynamics
6.3.1. Company Market Share Analysis & Market Positioning
6.3.2. Competitive Benchmarking
6.3.3. Strategy Mapping
6.3.4. Heat Map Analysis
6.4. Company Profiles/Listing
6.4.1. Participant’s overview
6.4.2. Financial performance
6.4.3. Product benchmarking
6.4.3.1. Vossle
6.4.3.2. SmartTek Solutions.LLC
6.4.3.3. Zappar
6.4.3.4. FlippAR
6.4.3.5. THIMM Group GmbH + Co. KG
6.4.3.6. BrandXR
6.4.3.7. PlugXR
List of Tables
Table 1 List of Abbreviations
Table 2 End Use market estimates and forecasts, 2018-2030 (USD Million)
Table 3 Food & Beverages market estimates and forecasts, by material, 2018-2030 (USD Million)
Table 4 Healthcare & Pharmaceuticals market estimates and forecasts, by material, 2018-2030 (USD Million)
Table 5 Personal Care & Cosmetics market estimates and forecasts, by material, 2018-2030 (USD Million)
Table 6 Others market estimates and forecasts, by material, 2018-2030 (USD Million)
Table 7 North America augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 8 North America augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 9 U.S. augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 10 U.S. augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 11 Canada augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 12 Mexico augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 13 Europe augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 14 Germany augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 15 UK augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 16 France augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 17 Italy augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 18 Spain augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 19 Asia Pacific augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 20 China augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 21 India augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 22 Japan augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 23 South Korea augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 24 Australia augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 25 Central & South America augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 26 Brazil augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 27 Argentina augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 28 Middle East Africa augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 29 Saudi Arabia augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 30 UAE augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
Table 31 South Africa augmented reality packaging market estimates and forecasts, by end use, 2018-2030 (USD Million)
List of Figures
Figure 1 Market segmentation
Figure 2 Information procurement
Figure 3 Data Analysis Models
Figure 4 Market Formulation and Validation
Figure 5 Market snapshot
Figure 6 Segmental outlook- Plastic material, end use, and end use
Figure 7 Competitive outlook
Figure 8 Value chain analysis
Figure 9 Market dynamics
Figure 10 Porter’s Analysis
Figure 11 PESTEL Analysis
Figure 12 Augmented Reality Packaging Market, by End Use: Key takeaways
Figure 13 Augmented Reality Packaging Market, by End Use: Market share, 2024 & 2030
Figure 14 Augmented Reality Packaging Market, by Region: Key takeaways
Figure 15 Augmented Reality Packaging Market, by Region: Market share, 2024 & 2030

Companies Mentioned

The major companies profiled in this Augmented Reality Packaging market report include:
  • Vossle
  • SmartTek Solutions.LLC
  • Zappar
  • FlippAR
  • THIMM Group GmbH + Co. KG
  • BrandXR
  • PlugXR

Methodology

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Table Information