The North America Immersive Training Market is expected to witness market growth of 27.2% CAGR during the forecast period (2024-2031).
The US market dominated the North America Immersive Training Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $24.50 billion by 2031. The Canada market is experiencing a CAGR of 29.8% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 28.8% during 2024-2031.
The corporate sector also leverages immersive training to enhance employee onboarding, leadership development, and customer service training. In light of the increasing prevalence of remote and hybrid work models, organizations are progressively adopting virtual reality-based induction programs to familiarize new employees with company policies, organizational culture, and job responsibilities in an engaging and interactive manner.
Additionally, unlike traditional onboarding methods, which often rely on static presentations or pre-recorded videos, immersive training provides an experiential learning approach, allowing employees to explore virtual office spaces, interact with AI-powered mentors, and practice job-related tasks. This accelerates the onboarding process and helps companies ensure consistency in training quality across multiple locations. Additionally, leadership training programs incorporate VR simulations that enable managers to practice conflict resolution, strategic decision-making, and crisis management in simulated real-world scenarios.
Canada’s immersive training market is expanding rapidly, driven by its thriving technology and gaming industry, which provides a strong foundation for VR and AR training solutions. According to the Entertainment Software Association of Canada (ESAC), the video game industry contributed $5.5 billion to Canada’s GDP in 2021, marking a 23% increase since 2019. This industry is crucial in developing advanced simulation technologies in corporate training, emergency response drills, and high-risk industrial sectors. Government-backed programs such as Digital Canada 150 have fostered innovation by expanding high-speed internet access and supporting the growth of immersive technologies, enabling Canadian enterprises to adopt VR-based skill development platforms.
The US market dominated the North America Immersive Training Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $24.50 billion by 2031. The Canada market is experiencing a CAGR of 29.8% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 28.8% during 2024-2031.
The corporate sector also leverages immersive training to enhance employee onboarding, leadership development, and customer service training. In light of the increasing prevalence of remote and hybrid work models, organizations are progressively adopting virtual reality-based induction programs to familiarize new employees with company policies, organizational culture, and job responsibilities in an engaging and interactive manner.
Additionally, unlike traditional onboarding methods, which often rely on static presentations or pre-recorded videos, immersive training provides an experiential learning approach, allowing employees to explore virtual office spaces, interact with AI-powered mentors, and practice job-related tasks. This accelerates the onboarding process and helps companies ensure consistency in training quality across multiple locations. Additionally, leadership training programs incorporate VR simulations that enable managers to practice conflict resolution, strategic decision-making, and crisis management in simulated real-world scenarios.
Canada’s immersive training market is expanding rapidly, driven by its thriving technology and gaming industry, which provides a strong foundation for VR and AR training solutions. According to the Entertainment Software Association of Canada (ESAC), the video game industry contributed $5.5 billion to Canada’s GDP in 2021, marking a 23% increase since 2019. This industry is crucial in developing advanced simulation technologies in corporate training, emergency response drills, and high-risk industrial sectors. Government-backed programs such as Digital Canada 150 have fostered innovation by expanding high-speed internet access and supporting the growth of immersive technologies, enabling Canadian enterprises to adopt VR-based skill development platforms.
List of Key Companies Profiled
- Unity Software Inc.
- Microsoft Corporation
- Meta Platforms, Inc.
- Google LLC (Alphabet Inc.)
- Epic Games, Inc.
- HCL Technologies Ltd.
- HTC Corporation
- Magic Leap, Inc.
- Sony Corporation
- Samsung Electronics Co., Ltd. (Samsung Group)
Market Report Segmentation
By Component
- Hardware
- Software
- Services
By Technology
- Virtual Reality (VR)
- Augmented Reality (AR)
- Mixed Reality (MR)
- Other Technology
By Industry
- Gaming
- Education
- Manufacturing
- Media & Entertainment
- Healthcare
- Automotive
- Aerospace & Defense
- Retail & E-commerce
- Other Industry
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. North America Immersive Training Market by Component
Chapter 6. North America Immersive Training Market by Technology
Chapter 7. North America Immersive Training Market by Industry
Chapter 8. North America Immersive Training Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Unity Software Inc.
- Microsoft Corporation
- Meta Platforms, Inc.
- Google LLC (Alphabet Inc.)
- Epic Games, Inc.
- HCL Technologies Ltd.
- HTC Corporation
- Magic Leap, Inc.
- Sony Corporation
- Samsung Electronics Co., Ltd. (Samsung Group)
Methodology
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