LAMEA Prompt Engineering Market Size, Share & Trends Analysis Report By Component (Software and Services), By Application, By Technique, By Industry, By Country and Growth Forecast, 2024 - 2031

The Latin America, Middle East and Africa Prompt Engineering Market is expected to witness market growth of 38.0% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Prompt Engineering Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $51.1 million by 2031. The Argentina market is exhibiting a CAGR of 40% during 2024-2031. Additionally, the UAE market is expected to experience a CAGR of 36.8% during 2024-2031.



Prompt engineering allows businesses to integrate advanced AI models with existing processes and systems without requiring fundamental changes to their underlying infrastructure. This makes it easier for organizations to adopt AI-powered tools that leverage prompt engineering to enhance their capabilities. The availability of open-source and cloud-based AI models has led to greater accessibility. Platforms like OpenAI’s GPT, Google’s BERT, and others have made it easier for developers and businesses to work with powerful AI models. As these tools become more accessible, prompt engineering has emerged as an essential skill in making these models more effective for specific tasks.

Organizations, particularly those in customer-facing industries, are under constant pressure to improve the quality and efficiency of their AI-driven solutions. Prompt engineering enables businesses to optimize the performance of their AI systems, ensuring that they deliver better results in a fraction of the time, which is a major driver of adoption.

The market is experiencing several key trends shaping its future. As AI becomes more integrated into critical industries like healthcare, finance, and law, there is a growing demand for transparency in how AI models generate their outputs. Prompt engineering is being used to improve the interpretability of AI responses, making it easier for users to understand how a particular output was derived from the input prompt.

The UAE is witnessing a transformative AI boom, with AI projected to contribute over 14% of the country’s GDP ($96 billion) by 2030. The UAE’s AI-driven economy, expanding at an annual 33.5% growth rate, signals increasing reliance on generative AI models, automation tools, and large language models (LLMs). As a result, industries such as finance, healthcare, and smart governance require advanced, prompt engineering strategies to enhance AI decision-making, optimize virtual assistants, and improve automated workflows. In conclusion, the combined effect of these AI investments in Brazil and the UAE fosters a fertile environment for the market.

List of Key Companies Profiled

• Amazon Web Services, Inc. (Amazon.com, Inc.)
• OpenAI, L.L.C.
• A3Logics
• Salesforce, Inc.
• Curved Stone Limited
• Promptmetheus
• Hugging Face, Inc.
• Vellum, Inc.
• AIPRM Corp.
• Promptitude

Market Report Segmentation

By Component

• Software
• Services
• Prompt Engineering Services
• Prompt Engineering Training

By Application

• Content Generation
• Conversational AI
• Recommendation Systems
• Software Development
• Other Application

By Technique

• n-Shot Prompting
• Chain-of-Thought Prompting
• Generated Knowledge Prompting
• Other Technique

By Industry

• BFSI
• Media & Entertainment
• Healthcare
• Retail
• IT & Telecommunication
• Automotive & Transportation
• Other Industry

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA