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LAMEA Business Software And Services Market Size, Share & Trends Analysis Report By Deployment (Cloud and On-premise) By Enterprise Size, By Service, By Software, By End-use, By Country and Growth Forecast, 2024 - 2031

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    Report

  • 177 Pages
  • February 2025
  • Region: Africa, Middle East
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6056161
The Latin America, Middle East and Africa Business Software And Services Market is expected to witness market growth of 13.1% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Business Software And Services Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $31.77 billion by 2031. The Argentina market is showcasing a CAGR of 14.6% during 2024-2031. Additionally, the UAE market would register a CAGR of 12.1% during 2024-2031.



The increasing demand for tailored customer experiences compels businesses to implement customer relationship management software and marketing automation solutions. Platforms like Salesforce, HubSpot, and Zoho CRM help companies manage customer interactions, track sales pipelines, and improve engagement through AI-driven insights.

The proliferation of low-code/no-code (LCNC) development platforms is revolutionizing this sector by empowering non-technical users to develop applications with limited coding proficiency. These platforms, such as Microsoft Power Apps, OutSystems, and Mendix, provide drag-and-drop interfaces and pre-built templates, making software development faster and more accessible.

The LAMEA region is experiencing a notable surge in business software and services demand. In Brazil, the healthcare sector is undergoing rapid digitalization, supported by government-led AI investment initiatives to enhance public health infrastructure. According to the Ministry of Health, Brazil's healthcare spending represented about 9.6% of the country's GDP in 2019. The Brazilian government has announced strategic plans to reduce dependency on imported AI technology, focusing on locally developed healthcare software, telemedicine solutions, and AI-powered diagnostics. As a result, hospitals and healthcare providers are increasingly adopting cloud-based medical records systems, automated patient monitoring tools, and predictive analytics for disease prevention, fostering a strong market for this in the sector. Therefore, as industries continue to modernize and embrace automation, the demand for business software solutions will continue to rise, positioning LAMEA as a key player in the global digital economy.

List of Key Companies Profiled

  • Hewlett Packard Enterprise Company
  • Microsoft Corporation
  • Oracle Corporation
  • IBM Corporation
  • SAP SE
  • Google LLC (Alphabet Inc.)
  • Epicor Software Corporation
  • ServiceNow, Inc.
  • Salesforce, Inc.
  • VMware, Inc. (Broadcom Inc.)

Market Report Segmentation

By Deployment

  • Cloud
  • On-premise

By Enterprise Size

  • Large Enterprises
  • Small and Medium Enterprises

By Service

  • Managed Services
  • Support & Maintenance
  • Consulting

By Software

  • Finance
  • Sales & Marketing
  • Human Resource
  • Supply Chain
  • Other Software

By End-use

  • BFSI
  • IT & Telecom
  • Manufacturing
  • Healthcare
  • Retail
  • Government
  • Transportation
  • Aerospace & Defense
  • Other End-uses

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Business Software And Services Market, by Deployment
1.4.2 LAMEA Business Software And Services Market, by Enterprise Size
1.4.3 LAMEA Business Software And Services Market, by Service
1.4.4 LAMEA Business Software And Services Market, by Software
1.4.5 LAMEA Business Software And Services Market, by End-use
1.4.6 LAMEA Business Software And Services Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 The Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Jun - 2024, Sep) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. LAMEA Business Software And Services Market by Deployment
5.1 LAMEA Cloud Market by Country
5.2 LAMEA On-premise Market by Country
Chapter 6. LAMEA Business Software And Services Market by Enterprise Size
6.1 LAMEA Large Enterprises Market by Country
6.2 LAMEA Small and Medium Enterprises Market by Country
Chapter 7. LAMEA Business Software And Services Market by Service
7.1 LAMEA Managed Services Market by Country
7.2 LAMEA Support & Maintenance Market by Country
7.3 LAMEA Consulting Market by Country
Chapter 8. LAMEA Business Software And Services Market by Software
8.1 LAMEA Finance Market by Country
8.2 LAMEA Sales & Marketing Market by Country
8.3 LAMEA Human Resource Market by Country
8.4 LAMEA Supply Chain Market by Country
8.5 LAMEA Other Software Market by Country
Chapter 9. LAMEA Business Software And Services Market by End-use
9.1 LAMEA BFSI Market by Country
9.2 LAMEA IT & Telecom Market by Country
9.3 LAMEA Manufacturing Market by Country
9.4 LAMEA Healthcare Market by Country
9.5 LAMEA Retail Market by Country
9.6 LAMEA Government Market by Country
9.7 LAMEA Transportation Market by Country
9.8 LAMEA Aerospace & Defense Market by Country
9.9 LAMEA Other End-uses Market by Country
Chapter 10. LAMEA Business Software And Services Market by Country
10.1 Brazil Business Software And Services Market
10.1.1 Brazil Business Software And Services Market by Deployment
10.1.2 Brazil Business Software And Services Market by Enterprise Size
10.1.3 Brazil Business Software And Services Market by Service
10.1.4 Brazil Business Software And Services Market by Software
10.1.5 Brazil Business Software And Services Market by End-use
10.2 Argentina Business Software And Services Market
10.2.1 Argentina Business Software And Services Market by Deployment
10.2.2 Argentina Business Software And Services Market by Enterprise Size
10.2.3 Argentina Business Software And Services Market by Service
10.2.4 Argentina Business Software And Services Market by Software
10.2.5 Argentina Business Software And Services Market by End-use
10.3 UAE Business Software And Services Market
10.3.1 UAE Business Software And Services Market by Deployment
10.3.2 UAE Business Software And Services Market by Enterprise Size
10.3.3 UAE Business Software And Services Market by Service
10.3.4 UAE Business Software And Services Market by Software
10.3.5 UAE Business Software And Services Market by End-use
10.4 Saudi Arabia Business Software And Services Market
10.4.1 Saudi Arabia Business Software And Services Market by Deployment
10.4.2 Saudi Arabia Business Software And Services Market by Enterprise Size
10.4.3 Saudi Arabia Business Software And Services Market by Service
10.4.4 Saudi Arabia Business Software And Services Market by Software
10.4.5 Saudi Arabia Business Software And Services Market by End-use
10.5 South Africa Business Software And Services Market
10.5.1 South Africa Business Software And Services Market by Deployment
10.5.2 South Africa Business Software And Services Market by Enterprise Size
10.5.3 South Africa Business Software And Services Market by Service
10.5.4 South Africa Business Software And Services Market by Software
10.5.5 South Africa Business Software And Services Market by End-use
10.6 Nigeria Business Software And Services Market
10.6.1 Nigeria Business Software And Services Market by Deployment
10.6.2 Nigeria Business Software And Services Market by Enterprise Size
10.6.3 Nigeria Business Software And Services Market by Service
10.6.4 Nigeria Business Software And Services Market by Software
10.6.5 Nigeria Business Software And Services Market by End-use
10.7 Rest of LAMEA Business Software And Services Market
10.7.1 Rest of LAMEA Business Software And Services Market by Deployment
10.7.2 Rest of LAMEA Business Software And Services Market by Enterprise Size
10.7.3 Rest of LAMEA Business Software And Services Market by Service
10.7.4 Rest of LAMEA Business Software And Services Market by Software
10.7.5 Rest of LAMEA Business Software And Services Market by End-use
Chapter 11. Company Profiles
11.1 Hewlett Packard Enterprise Company
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent Strategies and Developments
11.1.5.1 Partnerships, Collaborations, and Agreements
11.1.5.2 Product Launches and Product Expansions
11.1.5.3 Acquisition and Mergers
11.1.6 SWOT Analysis
11.2 Microsoft Corporation
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 Recent Strategies and Developments
11.2.5.1 Partnerships, Collaborations, and Agreements
11.2.5.2 Acquisition and Mergers
11.2.6 SWOT Analysis
11.3 Oracle Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent Strategies and Developments
11.3.5.1 Partnerships, Collaborations, and Agreements
11.3.5.2 Acquisition and Mergers
11.3.6 SWOT Analysis
11.4 IBM Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Regional & Segmental Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent Strategies and Developments
11.4.5.1 Partnerships, Collaborations, and Agreements
11.4.5.2 Acquisition and Mergers
11.4.6 SWOT Analysis
11.5 SAP SE
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent Strategies and Developments
11.5.5.1 Partnerships, Collaborations, and Agreements
11.5.6 SWOT Analysis
11.6 Google LLC (Alphabet Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent Strategies and Developments
11.6.5.1 Partnerships, Collaborations, and Agreements
11.6.5.2 Acquisition and Mergers
11.6.6 SWOT Analysis
11.7 Epicor Software Corporation
11.7.1 Company Overview
11.7.2 Recent Strategies and Developments
11.7.2.1 Partnerships, Collaborations, and Agreements
11.8 ServiceNow, Inc.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expenses
11.9 Salesforce, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Regional Analysis
11.9.4 Research & Development Expenses
11.9.5 Recent Strategies and Developments
11.9.5.1 Acquisition and Mergers
11.9.6 SWOT Analysis
11.10. VMware, Inc. (Broadcom Inc.)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expense
11.10.5 SWOT Analysis

Companies Mentioned

  • Hewlett Packard Enterprise Company
  • Microsoft Corporation
  • Oracle Corporation
  • IBM Corporation
  • SAP SE
  • Google LLC (Alphabet Inc.)
  • Epicor Software Corporation
  • ServiceNow, Inc.
  • Salesforce, Inc.
  • VMware, Inc. (Broadcom Inc.)

Methodology

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