The Global Insights-as-a-Service Market size is expected to reach $21.12 billion by 2031, rising at a market growth of 20.6% CAGR during the forecast period.
The IT and telecom industries generate vast amounts of data related to network performance, customer behaviour, service usage patterns, and operational efficiency. This data is invaluable for driving business decisions, improving service offerings, and enhancing customer experiences. T Therefore, the IT & telecom segment attained 13% revenue share in the market in 2023. The significant growth of this segment reflects the increasing demand for real-time, actionable insights that help businesses in the IT and telecom sectors optimize operations, reduce costs, and offer better services to their customers.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In November, 2024, Capgemini SE extended its partnership with C3 AI, a leader in Enterprise AI applications, to accelerate the delivery of AI-driven business transformation solutions. This collaboration aims to enhance operational efficiency and productivity across industries such as life sciences, energy, and manufacturing. By combining Capgemini’s industry expertise with C3 AI’s applications, the partnership will help clients achieve significant business value and operational resilience, ensuring rapid time-to-value for global enterprises. Additionally, In October, 2024, GoodData Corporation formed a partnership with Witboost, a data management platform, to enhance data governance and analytics through seamless integration. This collaboration automates lifecycle management, deployment, and change management, enabling businesses to achieve secure, self-service BI. By combining GoodData’s analytics platform with Witboost’s governance capabilities, the partnership ensures streamlined data operations, improved compliance, and greater scalability, allowing organizations to maximize the value of their data assets.
Big Data technologies have evolved significantly, making it easier for businesses to manage and analyze vast data sets. Cloud-based storage and processing capabilities have also become more affordable, allowing companies to scale their analytics initiatives. Integrating IoT and Big Data with IaaS solutions will drive innovation and accelerate market growth. Hence, rapid growth in big data and IoT technologies propels the market’s growth.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater to demand coming from the different industries. The key developmental strategies in the market are Partnerships, Collaborations and Agreements.
The Insights-as-a-Service Market is highly competitive, driven by the growing need for real-time data-driven decision-making across industries. Providers focus on AI-powered analytics, predictive modeling, and cloud-based platforms to deliver actionable insights. Market growth is fueled by increasing adoption of big data, digital transformation initiatives, and demand for customized business intelligence solutions. Intense competition pushes companies to enhance scalability, data security, and seamless integration with enterprise systems, ensuring businesses can optimize operations and drive strategic growth effectively.
The IT and telecom industries generate vast amounts of data related to network performance, customer behaviour, service usage patterns, and operational efficiency. This data is invaluable for driving business decisions, improving service offerings, and enhancing customer experiences. T Therefore, the IT & telecom segment attained 13% revenue share in the market in 2023. The significant growth of this segment reflects the increasing demand for real-time, actionable insights that help businesses in the IT and telecom sectors optimize operations, reduce costs, and offer better services to their customers.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In November, 2024, Capgemini SE extended its partnership with C3 AI, a leader in Enterprise AI applications, to accelerate the delivery of AI-driven business transformation solutions. This collaboration aims to enhance operational efficiency and productivity across industries such as life sciences, energy, and manufacturing. By combining Capgemini’s industry expertise with C3 AI’s applications, the partnership will help clients achieve significant business value and operational resilience, ensuring rapid time-to-value for global enterprises. Additionally, In October, 2024, GoodData Corporation formed a partnership with Witboost, a data management platform, to enhance data governance and analytics through seamless integration. This collaboration automates lifecycle management, deployment, and change management, enabling businesses to achieve secure, self-service BI. By combining GoodData’s analytics platform with Witboost’s governance capabilities, the partnership ensures streamlined data operations, improved compliance, and greater scalability, allowing organizations to maximize the value of their data assets.
Cardinal Matrix - Market Competition Analysis
Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the forerunner in the Insights-as-a-Service Market. In April, 2024, Microsoft Corporation expanded its partnership with Tableau, a leading analytics platform under Salesforce, to enhance data-driven insights through integrations with Microsoft Teams and Microsoft Fabric. The collaboration enables users to access Tableau insights directly within Teams and leverage OneLake for seamless data exploration. These enhancements improve interoperability, streamline workflows, and allow mutual customers to derive greater value from AI-powered analytics, eliminating data duplication while ensuring real-time, secure collaboration within enterprise environments. Companies such as Oracle Corporation, Accenture PLC and IBM Corporation are some of the key innovators in Insights-as-a-Service Market.
Market Growth Factors
The rising trend of cloud adoption has facilitated this transition, as cloud-based analytics platforms provide real-time access to insights from any location. This global push toward data transformation enhances organizational agility and boosts demand for IaaS solutions. As data continues to grow in complexity and volume, businesses will increasingly rely on external service providers to navigate data transformation challenges. Thus, increasing investment in data transformation worldwide is driving the market’s growth.Big Data technologies have evolved significantly, making it easier for businesses to manage and analyze vast data sets. Cloud-based storage and processing capabilities have also become more affordable, allowing companies to scale their analytics initiatives. Integrating IoT and Big Data with IaaS solutions will drive innovation and accelerate market growth. Hence, rapid growth in big data and IoT technologies propels the market’s growth.
Market Restraining Factors
A major concern for businesses is the risk of unauthorized access to sensitive data, leading to financial losses, reputational damage, and legal consequences. Even a single data breach can have long-lasting effects on customer trust and business operations. To mitigate these risks, IaaS providers must prioritize security measures such as data encryption, access controls, and regular security audits. In response to these concerns, some organizations adopt hybrid solutions that combine on-premises and cloud-based analytics to maintain greater control over their data. While this approach can balance security and scalability, it complicates the analytics infrastructure and increases costs. Addressing data security and privacy concerns is crucial for the sustained growth of the market. Therefore, data security and privacy concerns are hindering the market’s growth.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater to demand coming from the different industries. The key developmental strategies in the market are Partnerships, Collaborations and Agreements.
Driving and Restraining Factors
Drivers
- Rising Demand for Data-Driven Decision-Making Across Businesses
- Rapid Growth in Big Data and IoT Technologies
- Increasing investment in Data Transformation Worldwide
Restraints
- High Cost of Advanced Analytics Solutions for Small and Medium Enterprises (SMEs)
- Data Security and Privacy Concerns
Opportunities
- Expansion of Industry-Specific Insights Solutions
- Expansion of the E-Commerce Sector and Demand for Consumer Insights
Challenges
- High Competition from In-House Data Analytics Teams and Solutions
- Maintaining Data Quality and Consistency Across Multiple Sources
Type Outlook
Based on type, the market is characterized into prescriptive insights, predictive insights, and descriptive insights. The predictive insights segment procured 36% revenue share in the market in 2023. Predictive analytics utilizes machine learning algorithms and statistical techniques to predict future events, trends, and behaviours. This type of insight is gaining traction in retail, finance, healthcare, and manufacturing, where understanding potential future outcomes can lead to improved decision-making and proactive strategy. With the growing need for risk management and more precise forecasting, predictive insights continue to see strong demand across various sectors, further propelling the growth of this segment.Deployment Outlook
On the basis of deployment, the market is classified into private cloud, public cloud, and hybrid cloud. The public cloud segment acquired 55% revenue share in the market in 2023. Third-party providers offer public cloud services, allowing organizations to access analytics tools and services online. The widespread adoption of public cloud solutions can be attributed to their cost-effectiveness, ease of deployment, and the scalability they provide for businesses of all sizes. Companies are increasingly leveraging public cloud platforms to access advanced analytics capabilities without the need for significant infrastructure investments.Enterprise Outlook
By enterprise, the market is divided into large enterprises and small and medium enterprises (SMEs). The small and medium enterprises (SMEs) segment garnered 38% revenue share in the market in 2023. SMEs increasingly adopt cloud-based analytics solutions as they seek to leverage data for better decision-making, improve operational efficiency, and drive business growth. The low cost, scalability, and ease of deployment of IaaS offerings have made them attractive to SMEs, which may not have the resources to invest in complex in-house analytics infrastructure. By utilizing these services, SMEs can access powerful insights without needing large capital expenditures, allowing them to compete more effectively with larger organizations.
End-use Outlook
Based on end-use, the market is segmented into BFSI, healthcare, retail & e-commerce, IT & telecom, media & entertainment, manufacturing, government, and others. The BFSI segment procured 23% revenue share in the market in 2023. This sector extensively utilizes IaaS for various purposes, including fraud detection, risk management, customer segmentation, and improving operational efficiencies. Financial institutions leverage advanced analytics to gain a competitive edge by offering personalized services, enhancing customer experiences, and mitigating financial risks. The adoption of predictive and prescriptive analytics in this sector continues to grow, supporting the BFSI segment’s dominant position in the market.Market Competition and Attributes
The Insights-as-a-Service Market is highly competitive, driven by the growing need for real-time data-driven decision-making across industries. Providers focus on AI-powered analytics, predictive modeling, and cloud-based platforms to deliver actionable insights. Market growth is fueled by increasing adoption of big data, digital transformation initiatives, and demand for customized business intelligence solutions. Intense competition pushes companies to enhance scalability, data security, and seamless integration with enterprise systems, ensuring businesses can optimize operations and drive strategic growth effectively.
By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 37% revenue share in the market in 2023. The region’s dominance is largely attributed to its highly developed IT infrastructure, strong presence of key market players, and early adoption of advanced technologies. In North America, businesses across sectors such as BFSI, healthcare, IT & telecom, and retail & e-commerce have been quick to implement IaaS solutions to enhance operational efficiency, improve decision-making, and personalize customer experiences. The U.S., in particular, stands out as a major hub for data analytics innovation and demand for actionable insights, contributing to the region’s leading position in the market.Recent Strategies Deployed in the Market
- Jan-2025: NTT Data Corporation has launched Smart AI Agent™, a next-generation AI tool aimed at accelerating Generative AI adoption and generating $2 billion in revenue by 2027. The Smart AI Agent™ autonomously executes tasks, enhancing efficiency across industries like automotive, banking, and manufacturing. Key features include automated task planning, multi-agent collaboration, and advanced data retrieval. The solution will be available in the US, China, and Europe, catering to both public and private cloud environments for security-conscious enterprises.
- Sep-2024: Oracle Corporation partnered with Amazon Web Services (AWS), a leading cloud computing provider, to introduce Oracle Database@AWS, enabling customers to access Oracle Autonomous Database and Oracle Exadata Database Service within AWS. The partnership simplifies enterprise workload migration, enhances database performance, and integrates Oracle databases with AWS services like Amazon EC2 and AI/ML tools.
- Aug-2024: Capgemini SE took over Syniti, a U.S.-based enterprise data management company specializing in complex data quality, migration, and governance services. Syniti’s advanced data management platform and expertise in sectors like life sciences and automotive will enhance Capgemini's data-driven transformation capabilities. This acquisition strengthens Capgemini's SAP business applications, especially for SAP S/4HANA, enabling clients to unlock the value of their enterprise data through trusted insights and AI-driven innovations.
- May-2024: Dell Technologies, Inc. partnered with Ericsson AB, a Swedish telecommunications company, telecom to accelerate network cloud transformation. The collaboration focuses on developing Open RAN-based network cloud solutions and advising communications service providers (CSPs) on transforming their networks. This partnership will integrate Ericsson Cloud RAN software with Dell PowerEdge servers, offering enhanced deployment and lifecycle management capabilities.
- Feb-2024: Dell Technologies, Inc. came into partnership with EY, a global leader in professional services, to launch the EY Edge Technologies Lab. This collaboration aims to accelerate data transformation using edge technology and AI, creating real-time industry-specific prototypes. Focused initially on sectors like manufacturing and life sciences, the lab will help businesses improve speed, performance, and security while leveraging AI and edge tech to drive efficiency and business growth.
List of Key Companies Profiled
- Accenture PLC
- Capgemini SE
- Dell Technologies, Inc.
- Oracle Corporation
- Microsoft Corporation
- GoodData Corporation
- IBM Corporation
- Infosys Limited
- NTT Data Corporation
- Tata Consultancy Services Ltd.
Market Report Segmentation
By Type
- Descriptive Insights
- Predictive Insights
- Prescriptive Insights
By Deployment
- Public Cloud
- Private Cloud
- Hybrid Cloud
By Enterprise
- Large Enterprises
- Small and Medium Enterprises (SMEs)
By End-use
- BFSI
- Retail & E-commerce
- IT & Telecom
- Healthcare
- Manufacturing
- Media & Entertainment
- Government
- Other End-use
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Insights-as-a-Service Market by Type
Chapter 6. Global Insights-as-a-Service Market by Deployment
Chapter 7. Global Insights-as-a-Service Market by Enterprise
Chapter 8. Global Insights-as-a-Service Market by End-use
Chapter 9. Global Insights-as-a-Service Market by Region
Chapter 10. Company Profiles
Companies Mentioned
- Accenture PLC
- Capgemini SE
- Dell Technologies, Inc.
- Oracle Corporation
- Microsoft Corporation
- GoodData Corporation
- IBM Corporation
- Infosys Limited
- NTT Data Corporation
- Tata Consultancy Services Ltd.
Methodology
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