Top Five Trends in Cities

Urbanisation is transforming global consumer markets and business landscapes, creating both opportunities and competitive pressures. This report reveals how evolving urban consumer behaviour, rising sustainability demands and digitalisation are reshaping urban economies. Businesses that leverage data-driven insights, technology and innovation can enhance efficiency and resilience, and capture volume growth, adapting their strategies to better serve a diverse, tech-savvy urban population.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment