Able and Willing to Spend: The Increasing Importance of Female Gamers to India's Video Games Market

Female gamers in India have become a very important demographic to the country’s games market must be considered seriously. India is the fastest growing market among the ones Niko Partners tracks, and paying female gamers in the country spend 8.5% more per month on games than their male counterparts, according to Niko’s proprietary research. This cohort’s preferences represent an important piece of the puzzle for companies operating in or seeking to expand into India’s video games market.

This Knowledge Brief delves into the rise of female gamers in India, why they are important, and what companies need to know about this audience. We also explore how female gamers in India differ from male gamers and what could be done better to effectively monetize them.

Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.