Multiplatform Gamers: How Platform Preferences are Shaping the East Asian Games Market

Did you know that over 70% of Japanese mobile gamers and 90% of South Korean PC gamers are now playing games across multiple platforms? We observed a large increase of gamers in these two markets who report playing on more than one platform in the past year. Not only do more gamers in East Asia embrace multi-platform gaming, but the trend demonstrates the shifting ways players in the region engage with games.

In this edition of Niko Knowledge Briefs, learn about the trend of multiplatform gaming in Japan and Korea, two of the largest video games and esports markets in East Asia. Insights from this edition will help companies determine the opportunity and value of games development strategy for multi-platform titles.

Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.