One of the key challenges for game publishers is figuring out the most effective way to promote their titles in today’s attention-driven gaming landscape. Traditional advertising methods such as TV and print have become less effective due to the shift to digital channels and traditional media’s inefficiency with targeting specific audiences. To maximize reach and engagement, most publishers have redirected marketing budgets to digital channels. However, this method also comes with its own set of limitations.
Social media has become the dominant platform for game discovery across PC, mobile, and console audiences. For instance, Niko Partners research on Southeast Asian markets suggest that 62% of gamers in the region discover new games through social media. These channels’ vast reach and potential for organic virality make it an invaluable tool for publishers, not only to share information but also to build engaged communities around their games. This Knowledge Brief explores how gamers discover new titles and examines the effectiveness of each promotional medium.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Social media has become the dominant platform for game discovery across PC, mobile, and console audiences. For instance, Niko Partners research on Southeast Asian markets suggest that 62% of gamers in the region discover new games through social media. These channels’ vast reach and potential for organic virality make it an invaluable tool for publishers, not only to share information but also to build engaged communities around their games. This Knowledge Brief explores how gamers discover new titles and examines the effectiveness of each promotional medium.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits- Primary Sources for New Game Information by Game Platform
- Primary Sources for New Game Information by Gamer Type (PC)
- Primary Sources for New Game Information by Gamer Type (Console)
- Primary Sources for New Game Information by Gamer Type (Mobile)
