According to Niko Partners’ survey data, Southeast Asia (SEA) has emerged as one of the top locations for international video games publishers to set up branch offices. SEA has become one of the games industry’s key markets and its position is causing more game companies to take notice.
By building on-the-ground presence, publishers are creating foundations on which they can expand into SEA. We are seeing a wave of publishers take the leap in the quest for on-the-ground understanding and access in preferred locations, allowing these global companies to better tailor their strategies and expand their market reach the region's 277 million gamers. Find out more in this edition of Knowledge Brief - Top Choice of Office Location for Game Publishers in SEA.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
By building on-the-ground presence, publishers are creating foundations on which they can expand into SEA. We are seeing a wave of publishers take the leap in the quest for on-the-ground understanding and access in preferred locations, allowing these global companies to better tailor their strategies and expand their market reach the region's 277 million gamers. Find out more in this edition of Knowledge Brief - Top Choice of Office Location for Game Publishers in SEA.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits- Comparison of Publishers’ office location in Southeast Asia
