The global probiotics market size is estimated to grow from USD 70.9 million in the current year to USD 165.1 billion by 2035, at a CAGR of 8.0% during the forecast period, till 2035.
The opportunity for probiotics market has been distributed across the following segments:
Type of Probiotic
- Foods and Beverages
- Animal Feed
- Probiotic Dietary Supplements
- Other Probiotics
Type of Food and Beverage
- Dairy Products
- Non Dairy Products
- Fermented Foods
- Beverages
- Dry Foods
- Other Foods and Beverages
Type of Probiotic Dietary Supplement
- Nutritional Supplements
- Specialty Supplements
- Infant Formula
- Other Probiotic Dietary Supplements
Type of Ingredient
- Bacteria
- Yeast
End User
- Humans
- Animals
Target Human Population
- Adults
- Children / Infants
Distribution Channel
- Hypermarkets / Supermarkets
- Pharmacies / Drug Stores
- Specialty Stores
- Online Stores
- Other Distribution Channels
Geographical Regions
- North America
- Europe
- Asia-Pacific
- Middle East and North Africa
- Latin America
Probiotics Market: Growth and Trends
Probiotics are gut-friendly microbes (bacteria or yeast) that play a pivotal role in balancing the intestinal microflora in humans and animals. Some of the commonly found strains in the probiotics include Lactobacillus, Bifidobacterium, Bacillus, Saccharomyces and Streptococcus. Notably, probiotics are now widely recognized as mainstream wellness products amongst the health-conscious population. Such consumer products have known to enhance the overall health of an individual, through various mechanisms of action, such as competitive exclusion to eliminate pathogens, promote gut colonization, and strengthen the epithelial barrier.
Interestingly, owing to the increasing health awareness amongst consumers and preventive health benefits offered by probiotics, there has been a significant rise in the global demand for probiotic supplements post the COVID-19 pandemic. Moreover, the ongoing regulatory advancements related to specialty supplements encompassing probiotics have further driven this industry. Collectively these factors have propelled the companies involved in this domain to significantly invest in the development of novel probiotic strains. It is worth highlighting that, in 2023, French regulatory authorities granted permission to use the term probiotic on the labels of dietary supplements, given that these supplements offer a minimum of 107 to 109 live cells of the strain per day to the consumer. Further, online stores have made the entire purchasing process easy and significantly contributed to the improved accessibility of these products, thus providing consumers with a wide range of options.
Owing to the abovementioned benefits and the ongoing research and development (R&D) efforts aimed at creating more effective and novel probiotics, global probiotics market growth is expected to grow at a healthy CAGR during the forecast period.
Probiotics Market: Key Insights
The report delves into the current state of the probiotics market and identifies potential growth opportunities within the industry. The key takeaways of the report are:
- Several key companies (established as well as start ups) in the probiotics domain offer various types of products, including probiotic foods, beverages, dietary supplements and infant formula
- More than 500 patents related to probiotics have been filed / granted by the probiotic providers to protect the intellectual property generated within this field.
- Owing to the numerous advantages offered by probiotics for the prevention and treatment of diseases, the market is anticipated to grow at an annualized rate of 8.0% in the coming decade
- The projected market opportunity is likely to be well-distributed across different food and beverages, ingredients, end users and distribution channels
Probiotics Market: Key Segments
Foods and Beverages is the Fastest Growing Segment of the Probiotics Market
Based on the type of probiotic, the global market for probiotics is segmented into foods and beverages, probiotic dietary supplements, animal feed and other probiotics. Currently, the majority share of the probiotic market is captured by foods and beverages, owing to its higher consumer preference (as general foods), easy availability (without any prescription) and high nutritional value of functional foods. Further, the probiotic dietary supplement segment is likely to grow at a higher CAGR (around 8.9%) in the coming years.
Fermented Foods are Likely to Hold the Largest Share of the Probiotics Market During the Forecast Period
Based on the types of foods and beverages, the global market for probiotics is segmented into fermented foods, beverages, dry foods and other foods and beverages. Amongst these types, the fermented foods segment occupies the largest share of the current overall market and is expected to witness substantial growth during the forecast period.
Probiotics Market for Nutritional Supplements is Likely to Grow at a Relatively Faster Pace During the Forecast Period
Based on the types of probiotic dietary supplements, the global market for probiotics is segmented across nutritional supplements, specialty supplements, infant formula, and other probiotic dietary supplements. Notably, the nutritional supplements segment dominates the current market. This can be attributed to the increasing consumption of these probiotics amongst the consumers owing to their health benefits.
Probiotics Market for Bacteria is Likely to Grow at a Higher CAGR During the Forecast Period
Based on the types of ingredients, the global market is segmented into bacteria and yeast. The current market is dominated by the revenues generated from probiotic bacteria; this segment is expected to continue dominating the market, during the forecast period.
In terms of End user, Probiotics for Humans Hold the Largest Share of the Probiotics Market
Based on the end users, the global market is segmented across humans and animals. Presently, the probiotics intended for human consumption is anticipated to dominate the probiotics market and this trend is unlikely to change during the forecast period.
By Target Human Population, Probiotics for Adults are Likely to Dominate the Market During the Forecast Period
Based on the target human population, the global market for probiotics is segmented across adults, children / infants. Currently, probiotics for adults hold the maximum share in the overall market. It is worth highlighting that probiotic market for children / infants is likely to grow at a relatively higher CAGR.
Hypermarkets / Supermarkets Supporting the sale of Probiotics are Likely to Dominate the Probiotics Market During the Forecast Period
Based on the distribution channels, the global market for probiotics is distributed as hypermarkets / supermarkets, pharmacies / drug stores, specialty stores, online stores, and other distribution channels. It is worth highlighting that, currently, hypermarkets / supermarkets occupy majority of the market share. This can be attributed to the easy accessibility of diversified food probiotics and probiotic supplements through the abovementioned distribution / sales channel.
Asia-Pacific Accounts for the Largest Share of the Market
Based on key geographical regions, the market is segmented into North America, Europe, Asia-Pacific, Middle East and North Africa and Latin America. In the current scenario, Asia-Pacific is likely to capture the largest market share. This can be attributed to the high acceptance and consumption of probiotics foods, nutritional supplements and specialty supplements within this region (due to the heightened focus of the consumers towards preventative healthcare). However, Middle East and North Africa is expected to grow at a higher CAGR during the forecast period.
Players in the Probiotics Market Profiled in the Report:
- AB-Biotics
- ADM
- Arla Foods
- BioGaia
- Danone
- General Mills
- i-Health
- IFF
- Kerry
- Lallemand
- Lifeway Foods
- Meiji
- Morinaga Milk
- Mother Dairy
- Nestlé
- Novonesis (a merger of Novozymes and Chr Hansen)
- Probi
- Velbiom
- Winclove Probiotics
- Yakult Honsha
Primary Research Overview
The opinions and insights presented in this study were influenced by discussions conducted with multiple stakeholders in this domain. The market report features detailed transcripts of interviews conducted with the following individuals:
- Co-Founder and Chief Executive Officer, Small Company, Belgium
- Chief Executive Officer, Mid-sized Company, India
- Business Head, Small Company, India
Probiotics Market: Research Coverage
The report on Probiotics Market features insights on various sections, including:
- Market Sizing and Opportunity Analysis: An in-depth analysis of the current market opportunity and the future growth potential of probiotics market, across several segments, including type of probiotic, type of food and beverage, type of probiotic dietary supplement, type of ingredient, end user, target human population, distribution channel, geographical regions.
- Market Impact Analysis: A thorough analysis of various factors, such as drivers, restraints, opportunities, and existing challenges that are likely to impact market growth.
- Probiotics Market Landscape: A comprehensive evaluation of probiotics providers, based on several relevant parameters, such as number of probiotics brands, type of probiotic, type of Ingredient, and end user.
- Probiotics Developer Landscape: The report features a list of leading players engaged in the probiotics domain, along with analyses based on year of establishment, company size, location of headquarters.
- Company Competitiveness Analysis: An insightful competitiveness analysis of the leading players in the probiotics domain, based on various relevant parameters, such as company strength, portfolio strength, and benchmarking analysis.
- Company Profiles: In-depth profiles of key industry players offering probiotics across various geographies, focusing on company overview, probiotics portfolio, financial information (if available), recent developments, future outlook statements.
- Patents Analysis: An in-depth analysis of patents filed / granted till date in the probiotics domain, based on various relevant parameters, such as type of patent, publication year, patent jurisdiction, CPC symbols, patent age, leading industry players, patent benchmarking, and patent valuation analysis.
- Value Chain Analysis: A detailed analysis of the value chain including various steps involved in the production of probiotics, along with the stakeholders involved at each step.
- Strategy Framework Analysis: A detailed outline of various approaches that help in devising strategies for the players engaged in this domain, including business-related strategies, and operation-related strategies.
- Porter Five Forces: A qualitative analysis, highlighting five most prevalent competitive forces in probiotics domain, including threats of new entrants, Bargaining power of buyers, Bargaining power of probiotics providers, threats of substitute products, and rivalry among existing competitors.
Key Questions Answered in this Report
- What is the patent filing activity trend in the market?
- How many companies are currently engaged in this market?
- Which are the leading companies in this market?
- What factors are likely to influence the evolution of this market?
- What is the current and future market size of this industry?
- What is the CAGR of this market?
- How is the current and future market opportunity likely to be distributed across key market segments?
Reasons to Buy this Report
- The report provides a comprehensive market analysis, offering detailed revenue projections of the overall market and its specific sub-segments. This information is valuable to both established market leaders and emerging entrants.
- Stakeholders can leverage the report to gain a deeper understanding of the competitive dynamics within the market. By analyzing the competitive landscape, businesses can make informed decisions to optimize their market positioning and develop effective go-to-market strategies.
- The report offers stakeholders a comprehensive overview of the market, including key drivers, barriers, opportunities, and challenges. This information empowers stakeholders to stay abreast of market trends and make data-driven decisions to capitalize on growth prospects.
Additional Benefits
- Complimentary PPT Insights Packs
- Complimentary Excel Data Packs for all Analytical Modules in the Report
- 10% Free Content Customization
- Detailed Report Walkthrough Session with Research Team
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AB-Biotics
- ADM
- Arla Foods
- BioGaia
- Danone
- General Mills
- i-Health
- IFF
- Kerry
- Lallemand
- Lifeway Foods
- Meiji
- Morinaga Milk
- Mother Dairy
- Nestlé
- Novonesis (a merger of Novozymes and Chr Hansen)
- Probi
- Velbiom
- Winclove Probiotics
- Yakult Honsha
Methodology
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