Tracking gamer engagement metrics is crucial for companies assessing the success of their games. In Asian markets, identifying and profiling highly active, deeply engaged players is key to boosting these metrics. But just what exactly sets highly engaged gamers apart from average gamers?
This Knowledge Brief explores the significance of engaged gamers in the region and examines their demographics. Find insights to help companies craft strategies for both new and existing games to effectively appeal to this growing audience in this Knowledge Brief.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits
- Share of Players by Engagement Score and Platform in Asia
- Marginal Revenue per Each Additional Hour Played per Week
- Age Distribution of Highly Engaged Players
- Hours & Overall Spend for Most Played Game of Highly Engaged Gamers
