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Hikvision at a Crossroads: Navigating AIoT Transformation Amid External Pressures

  • Report

  • 14 Pages
  • March 2025
  • Region: Global
  • Market Intelligence & Consulting Institute (MIC)
  • ID: 6057278
As the world's leading security surveillance provider, Hikvision faces mounting challenges on multiple fronts. Externally, U.S. sanctions continue to restrict its global expansion, while internally, shrinking government contracts and increasing competition from smartphone brands and high-tech giants are encroaching on the video surveillance market.

Amid these pressures, this report examines how Hikvision is navigating its transformation toward Artificial Intelligence of Things (AIoT), balancing its dominance in security surveillance while simultaneously developing a second growth curve. It also analyzes its strategic moves by exploring potential pathways for Hikvision to break through in an increasingly competitive and constrained environment.

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Table of Contents

1. Company Overview
1.1 Financial Structure: Revenue Growth Without Profit Expansion
1.2 Strategic Positioning: Transitioning from Traditional Security to AIoT
1.2.1 Business Breadth: Over 30,000 Product Models from Sensors to System Solutions
1.2.2 Business Depth: Three Core Technology Systems of IoT Sensing, Big Data, and Artificial Intelligence
1.2.3 Business Scope: Coverage Across Over 500 Segmented Markets

2. Multiple Challenges in Domestic and International Markets
2.1 Insufficient Government Infrastructure Investment
2.2 The Global Trend Toward Decoupling from China
2.3 Intensifying Competition from Rival Players

3. Development Strategy to Address Challenges
3.1 PBG
3.2 EBG
3.3 SMBG
3.4 Innovation Businesses
3.5 Overseas Core Operations

4. The Analyst's Perspective

Appendix

List of Companies

List of Figures
Figure 1: Hikvision's Revenue Performance and Structure Over the Past 10 Years
Figure 2: Hikvision's Net Profit Performance Over the Past 5 Years
Figure 3: Hikvision's R&D Expenditure and RORC Over the Past 10 Years
Figure 4: Hikvision's Guanlan Large-Scale Model
Figure 5: Hikvision's Dual-Cycle Ecosystem for Solution Sales and Service Delivery
Figure 6: Hikvision's Development Strategies for Its Five Core Business Areas

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alibaba
  • Axis
  • Baidu
  • Bosch
  • China Tower Co.
  • Cognex
  • Continental
  • DeepGlint
  • Ezviz
  • Hikvision
  • Intellifusion
  • Megvii
  • Motorola
  • Nationstar
  • Schneider
  • SenseTime
  • Siemens
  • Tencent
  • Towngas Smart Energy Company
  • Uniview Technologies
  • Xiaomi
  • Zhejiang Dahua Technology

Methodology

Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:

Method

  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases

Methodology

  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis

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