The Australia Buy Now Pay Later Services Market was valued at AUD 1.08 Billion in 2025, and is projected to reach AUD 2.98 Billion by 2034, rising at a CAGR of 10.65%.
Based on end use, Australia buy now pay later services market share is driven by its application in the leisure and entertainment sector.
The Australia buy now pay later services market is growing, as these services provide consumers with flexible payment options for a range of activities and experiences. It allows individuals to purchase tickets for concerts, festivals, sporting events, movies, and other entertainment activities without paying the full amount upfront. By spreading the cost over several instalments, attendees can enjoy these events without financial strain.
These services are also extended to travel and accommodation bookings, making leisure travel more accessible and affordable. Travelers can secure flights, hotels, and vacation packages in advance and pay for them over time, enhancing the overall travel experience indicating the substantial growth in the Australia buy now pay later services market.
DoorDash and Afterpay have announced a partnership to offer BNPL on delivery apps in Australia. It has turned to buy now, pay later (BNPL) to target concerned consumers. The partnership offered app users additional convenience, allowing them to split payments over time. DoorDash customers saw the Afterpay option at checkout and were incentivised with three free months of DashPass subscription.
Based on end use, Australia buy now pay later services market share is driven by its application in the leisure and entertainment sector.
The Australia buy now pay later services market is growing, as these services provide consumers with flexible payment options for a range of activities and experiences. It allows individuals to purchase tickets for concerts, festivals, sporting events, movies, and other entertainment activities without paying the full amount upfront. By spreading the cost over several instalments, attendees can enjoy these events without financial strain.
These services are also extended to travel and accommodation bookings, making leisure travel more accessible and affordable. Travelers can secure flights, hotels, and vacation packages in advance and pay for them over time, enhancing the overall travel experience indicating the substantial growth in the Australia buy now pay later services market.
DoorDash and Afterpay have announced a partnership to offer BNPL on delivery apps in Australia. It has turned to buy now, pay later (BNPL) to target concerned consumers. The partnership offered app users additional convenience, allowing them to split payments over time. DoorDash customers saw the Afterpay option at checkout and were incentivised with three free months of DashPass subscription.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Channel
- Online
- Point of Sale (POS)
Market Breakup by Enterprise Size
- Large Enterprises
- Medium Enterprises
- Small Enterprises
Market Breakup by End Use
- Consumer electronics
- Fashion and Personal Care
- Healthcare
- Leisure and Entertainment
- Retail
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Buy Now Pay Later Services Market Share
The online channel is prominent in buy now pay later services as these services are typically integrated into e-commerce platforms, allowing consumers to purchase items and pay for them in instalments, making online shopping more accessible and flexible.Leading Companies in the Australia Buy Now Pay Later Services Market
The growth of the buy now pay later services market is fuelled by increasing flexible payment options in various industries and the introduction of BNPL services on delivery platforms.- Zip Co Limited
- Afterpay Australia Pty Ltd.
- Klarna Australia Pty Ltd.
- humm BNPL Pty Ltd.
- PayPal Credit Pty Limited
- National Australia Bank Limited
- Commonwealth Bank of Australia
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market16 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Asia-Pacific Buy Now Pay Later Services Market Overview
9 Australia Buy Now Pay Later Services Market Overview
10 Australia Buy Now Pay Later Services Market by Channel
11 Australia Buy Now Pay Later Services Market by Enterprise Size
12 Australia Buy Now Pay Later Services Market by End Use
13 Australia Buy Now Pay Later Services Market by Region
14 Market Dynamics
15 Competitive Landscape
Companies Mentioned
- Zip Co Limited
- Afterpay Australia Pty Ltd.
- Klarna Australia Pty Ltd.
- humm BNPL Pty Ltd.
- PayPal Credit Pty Limited
- National Australia Bank Limited
- Commonwealth Bank of Australia
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 117 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 1.08 Billion |
| Forecasted Market Value ( AUD | $ 2.98 Billion |
| Compound Annual Growth Rate | 10.6% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 7 |
