Successful User Experience: Strategy and Roadmaps, Second Edition offers a comprehensive guide to creating a cohesive User Experience (UX) strategy incorporating tactics, tools, and methodologies. Drawing on over 35 years of experience and refined through UX courses, the author emphasizes the importance of strategic models to align goals with available data and resources. Readers will gain insights into high-level UX planning, goal setting for products or projects, and translating those into actionable steps. This book demonstrates how to integrate high-level planning into actionable steps, how Design Thinking fosters a good UX, and how to set UX goals.
It discusses the selection of tools or methodologies throughout the product lifecycle and provides case studies and actionable steps to develop a complete strategy. From product design and development to commercialization, the book emphasizes how UX can contribute to creating stronger products.
Table of Contents
1. What is User Experience and Why does it matter?
2. Design Thinking
3. UX Thinking
4. Strategies and Roadmap
5. Operations
6. Beyond Mobile: Device Agnostic Design
7. Grids and Wireframes
8. Collecting Data, Qual and Quant
9. In the field, on the ground
10. Global and Local Usability and Design
11. Service Design
12. Getting Buy In
13. A few words about Failure
14. Success Stories
15. Big Picture Takeaway and Templates
16. Glossary
