North America Mobile Virtual Network Operator (MVNO) Market Size, Share & Trends Analysis Report By Contract Type (Prepaid MVNO, and Postpaid MVNO), By End-use, By Service Type, By Operational Model, By Type, By Country and Growth Forecast, 2024 - 2031

The North America Mobile Virtual Network Operator (MVNO) Market is expected to witness market growth of 6.6% CAGR during the forecast period (2024-2031).

The US market dominated the North America Mobile Virtual Network Operator (MVNO) Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $24.64 billion by 2031. The Canada market is experiencing a CAGR of 8.8% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 8% during 2024-2031.



The telecommunications landscape has been remarkably transformed over the past few decades, driven by technological advancements, regulatory shifts, and evolving consumer demands. At the heart of this evolution lies the rise of Mobile Virtual Network Operators (MVNOs), a unique segment of the mobile communications industry that has redefined how wireless services are delivered. Unlike traditional Mobile Network Operators (MNOs) that own and operate their physical network infrastructure, MVNOs lease network capacity from these established carriers, allowing them to offer mobile services under their brand without the burden of building or maintaining towers, spectrum, or hardware. This innovative business model has democratized access to mobile connectivity, fostering competition, lowering costs, and opening doors to niche markets that larger operators might overlook.

MVNOs' applications span various industries and consumer needs, making them versatile players in the mobile ecosystem. One of their primary applications is to provide cost-effective mobile services to price-sensitive customers. By leveraging the infrastructure of established MNOs, MVNOs can offer competitive pricing plans without the overhead costs of network maintenance. This has made them particularly popular in prepaid markets, where users seek flexibility and affordability without long-term commitments.

The U.S. has witnessed a surge in mobile payment solutions, including Apple Pay, Google Pay, and digital banking services. MVNOs can integrate fintech solutions, enabling seamless mobile banking and payment transactions. With inflationary pressures and increasing consumer cost-consciousness, demand for affordable MVNO plans is rising. MVNOs are positioned to offer lower-cost alternatives to traditional carriers while maintaining service quality. Many U.S. consumers rely on mobile devices for social media, e-commerce, and entertainment, driving demand for unlimited data plans and app-specific bundles offered by MVNOs. In conclusion, Canada and the U.S. are witnessing strong digital transformation trends fuelling market growth.

List of Key Companies Profiled

• Deutsche Telekom AG
• Verizon Communications Inc.
• AT&T Inc.
• Boost Mobile
• Consumer Cellular, Inc.
• Red Pocket
• Lyca Mobile
• FreenetAG

Market Report Segmentation

By Contract Type

• Prepaid MVNO
• Postpaid MVNO

By End-use

• Consumer
• Enterprise

By Service Type

• 4G MVNO
• 5G MVNO
• Other Service Type

By Operational Model

• Full MVNO
• Reseller MVNO
• Service Operator MVNO

By Type

• Discount
• Migrant
• Retail
• Telecom
• M2M
• Roaming
• Media
• Other Type

By Country

• US
• Canada
• Mexico
• Rest of North America