North America Digital Health Coaching Market Size, Share & Trends Analysis Report By Duration (1-3 Months, 1 Month or Less, 3-6 Months, and More than 6 Months), By Type, By Service, By Payment Model, By Country and Growth Forecast, 2024 - 2031

The North America Digital Health Coaching Market is expected to witness market growth of 11.5% CAGR during the forecast period (2024-2031).

The US market dominated the North America Digital Health Coaching Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $5.72 billion by 2031. The Canada market is experiencing a CAGR of 13.8% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 12.9% during 2024-2031.



Continuous health monitoring is necessary for the management of chronic conditions, but it can be difficult to access healthcare due to limited mobility. Digital health coaching provides a cost-effective and accessible alternative using AI-powered virtual coaches, mobile health apps, and wearable devices.

For instance, smartwatches from Apple, Fitbit, and Garmin help seniors track blood pressure, heart rate, and oxygen levels, while AI-driven health coaching platforms offer real-time alerts and personalized recommendations. Seniors with mobility issues can receive exercise routines, medication reminders, and dietary advice through virtual coaching, reducing the need for frequent hospital visits.

With governments emphasizing telehealth adoption, AI-driven healthcare solutions, and digital therapeutics, the region is witnessing widespread integration of digital coaching platforms in mainstream healthcare. The United States has become a dominant participant in the digital health coaching market, a trend that has been fueled by the increasing prevalence of chronic diseases, including hypertension, cardiovascular disease, diabetes, and obesity. The Centers for Disease Control and Prevention (CDC) reports that six in ten American adults suffer from at least one chronic disease, creating a strong demand for AI-driven health coaching solutions.

List of Key Companies Profiled

• Omada Health, Inc.
• Noom, Inc.
• Quartet Inc.
• Lyra Health, Inc.
• Avidon Health LLC.
• Choose Health Services LLC.
• Advanced Wellness Systems
• Lark Technologies, Inc.
• Naluri Therapeutics Ltd.
• Atlantis Health.

Market Report Segmentation

By Duration

• 1-3 Months
• 1 Month or Less
• 3-6 Months
• More than 6 Months

By Type

• Holistic Health Coaching
• Primal/Paleo Health Coaching
• Wellness Health Coaching

By Service

• Nutrition & Diet Coaching
• Fitness & Exercise Coaching
• Mental Wellbeing Coaching
• Chronic Condition Coaching
• Women's Health Coaching
• Other Service

By Payment Model

• Freemium Model with Paid Upgrades
• Monthly Subscription
• Annual Subscription
• Other Payment Model

By Country

• US
• Canada
• Mexico
• Rest of North America