LAMEA Digital Health Coaching Market Size, Share & Trends Analysis Report By Duration (1-3 Months, 1 Month or Less, 3-6 Months, and More than 6 Months), By Type, By Service, By Payment Model, By Country and Growth Forecast, 2024 - 2031

The Latin America, Middle East and Africa Digital Health Coaching Market is expected to witness market growth of 14.5% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Digital Health Coaching Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $477 million by 2031. The Argentina market is showcasing a CAGR of 16.1% during 2024-2031. Additionally, the UAE market would register a CAGR of 13.5% during 2024-2031.



One of the key drivers propelling the digital health coaching market is the increasing prevalence of chronic diseases worldwide. Conditions that have become major health concerns include diabetes, cardiovascular diseases, obesity, and mental health disorders, which affect millions of people of all ages. The need for continuous monitoring, preventive care, and personalized disease management solutions has fueled the adoption of digital health coaching.

Moreover, governments and healthcare organizations are actively promoting preventive healthcare initiatives to reduce long-term healthcare expenditures and improve population health outcomes, further driving the adoption of digital health coaching solutions.

The LAMEA region’s digital health coaching market is growing steadily, with different nations focusing on specialized health priorities. In Brazil, nutrition and diet coaching are witnessing increased demand due to high obesity rates, rising cases of lifestyle-related diseases, and growing health consciousness among the population. The Brazilian Ministry of Health has launched programs such as “Guia Alimentar para a População Brasileira” (Brazilian Dietary Guidelines) to promote healthy eating habits and preventive nutrition awareness. AI-powered mobile apps like Tecnonutri and Dieta e Saúde are becoming popular, offering personalized meal plans, calorie tracking, and real-time dietary coaching.

List of Key Companies Profiled

• Omada Health, Inc.
• Noom, Inc.
• Quartet Inc.
• Lyra Health, Inc.
• Avidon Health LLC.
• Choose Health Services LLC.
• Advanced Wellness Systems
• Lark Technologies, Inc.
• Naluri Therapeutics Ltd.
• Atlantis Health.

Market Report Segmentation

By Duration

• 1-3 Months
• 1 Month or Less
• 3-6 Months
• More than 6 Months

By Type

• Holistic Health Coaching
• Primal/Paleo Health Coaching
• Wellness Health Coaching

By Service

• Nutrition & Diet Coaching
• Fitness & Exercise Coaching
• Mental Wellbeing Coaching
• Chronic Condition Coaching
• Women's Health Coaching
• Other Service

By Payment Model

• Freemium Model with Paid Upgrades
• Monthly Subscription
• Annual Subscription
• Other Payment Model

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA