The Latin America, Middle East and Africa Augmented Reality And Virtual Reality In Healthcare Market is expected to witness market growth of 20.8% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Augmented Reality And Virtual Reality In Healthcare Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $293.2 million by 2031. The Argentina market is showcasing a CAGR of 21.6% during 2024-2031. Additionally, the UAE market would register a CAGR of 19.5% during 2024-2031.
VR applications are being utilized to treat chronic pain conditions without the need for narcotics, in addition to acute pain management. Patients with conditions like fibromyalgia, arthritis, and lower back pain benefit from VR programs that integrate cognitive-behavioral therapy and mindfulness techniques, guiding them through virtual meditation sessions and tailored physical activities.
Innovative research and useful uses of AR and VR in healthcare are being driven by collaboration between government agencies, industry, and academia. Research institutions like Stanford University, the University of Pennsylvania, and Imperial College London are at the forefront, conducting studies in neurosurgery and oncology.
The regional market is experiencing robust growth, spurred by diverse government initiatives, innovative digital transformation programs, and collaborative efforts between public and private sectors. Brazil is emerging as a leader in AR/VR healthcare adoption in Latin America, fueled by initiatives under the Brazilian Digital Health Strategy (2020-2028) and investments from the Ministry of Health’s Connected SUS Program. South Africa is witnessing increased adoption of AR/VR in healthcare as part of its National Digital Health Strategy for South Africa 2019-2024, which aims to enhance healthcare access in urban and rural areas. The government has supported expanding VR-based telemedicine solutions, particularly in remote regions with limited specialist care. Universities in Johannesburg and Cape Town have incorporated AR into medical education programs, allowing students to train in virtual surgery environments before practicing on real patients. Additionally, local startups are leveraging VR for physical rehabilitation and mental health therapy, offering innovative treatments for conditions such as PTSD and stroke recovery. These efforts are helping bridge the healthcare gap between urban and underserved populations. Thus, the region will present lucrative growth opportunities to expand the market.
The Brazil market dominated the LAMEA Augmented Reality And Virtual Reality In Healthcare Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $293.2 million by 2031. The Argentina market is showcasing a CAGR of 21.6% during 2024-2031. Additionally, the UAE market would register a CAGR of 19.5% during 2024-2031.
VR applications are being utilized to treat chronic pain conditions without the need for narcotics, in addition to acute pain management. Patients with conditions like fibromyalgia, arthritis, and lower back pain benefit from VR programs that integrate cognitive-behavioral therapy and mindfulness techniques, guiding them through virtual meditation sessions and tailored physical activities.
Innovative research and useful uses of AR and VR in healthcare are being driven by collaboration between government agencies, industry, and academia. Research institutions like Stanford University, the University of Pennsylvania, and Imperial College London are at the forefront, conducting studies in neurosurgery and oncology.
The regional market is experiencing robust growth, spurred by diverse government initiatives, innovative digital transformation programs, and collaborative efforts between public and private sectors. Brazil is emerging as a leader in AR/VR healthcare adoption in Latin America, fueled by initiatives under the Brazilian Digital Health Strategy (2020-2028) and investments from the Ministry of Health’s Connected SUS Program. South Africa is witnessing increased adoption of AR/VR in healthcare as part of its National Digital Health Strategy for South Africa 2019-2024, which aims to enhance healthcare access in urban and rural areas. The government has supported expanding VR-based telemedicine solutions, particularly in remote regions with limited specialist care. Universities in Johannesburg and Cape Town have incorporated AR into medical education programs, allowing students to train in virtual surgery environments before practicing on real patients. Additionally, local startups are leveraging VR for physical rehabilitation and mental health therapy, offering innovative treatments for conditions such as PTSD and stroke recovery. These efforts are helping bridge the healthcare gap between urban and underserved populations. Thus, the region will present lucrative growth opportunities to expand the market.
List of Key Companies Profiled
- CAE Inc.
- Siemens Healthineers AG (Siemens AG)
- Meta Platforms, Inc.
- Hologic, Inc.
- EON Reality, Inc.
- GE HealthCare Technologies, Inc.
- WorldViz, Inc.
- Microsoft Corporation
- Intuitive Surgical, Inc.
- Laerdal Medical Limited
Market Report Segmentation
By Technology Type
- Augmented Reality
- Surgical Applications
- Training & Continuing Medical Education
- Rehabilitation
- Virtual Reality
- Simulation & Training
- Rehabilitation
- Virtual Reality Exposure Therapy (VRET)
- Pain Distraction
- Diagnostics
By Component
- Hardware
- Software
- Services
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. LAMEA Augmented Reality And Virtual Reality In Healthcare Market by Technology Type
Chapter 6. LAMEA Augmented Reality And Virtual Reality In Healthcare Market by Component
Chapter 7. LAMEA Augmented Reality And Virtual Reality In Healthcare Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- CAE Inc.
- Siemens Healthineers AG (Siemens AG)
- Meta Platforms, Inc.
- Hologic, Inc.
- EON Reality, Inc.
- GE HealthCare Technologies, Inc.
- WorldViz, Inc.
- Microsoft Corporation
- Intuitive Surgical, Inc.
- Laerdal Medical Limited
Methodology
LOADING...
