The video services market’s transformation away from pay-TV to streaming has disrupted sports media. Sports fans have more ways than ever to engage with favorite teams and watch live matches out-of-market. At the same time, the fan experience is more fragmented as teams and leagues maximize revenue by selling rights to different matches across different streaming, broadcast, and pay-TV properties in the same season.
This study tracks the rise of sports streaming services and tests sports as a driver for uptake of general-purpose streaming services that own major sports rights packages. It investigates major paint points in the sports fan experience and quantifies consumer sports viewing behavior in and out of season. This study tests the appeal of new interactive fan experiences and consumers’ willingness to pay for conceptual sports streaming models.
Table of Contents
Video Services EcosystemSports Viewer Segments
