This report offers an analysis of both the historic and forecast data of the global value apparel market through to 2029. It provides a insights into key trends within the value market, alongside sales and growth across different regions and category groups. It also highlights key global value apparel brands and their current competitive position.
The value apparel market experienced growth of 4.1% in 2024 to $278.4bn, holding resilient compared to other price positions as consumers looked for more affordable options amidst inflationary pressures. The Americas will remain the largest region in the value apparel market and is forecast to further grow its share from 39.0% in 2024 to 40.0% in 2029, growing at a CAGR of 5.5%, thanks in part to the strong growth of Shein and Primark in the US, and the growing economies within Latin American. Shein remained the uncontested champion in the value apparel market in 2024, with its market share rising 1.6ppts to 11.7%, as its affordable prices and instant response to trends continued to appeal to consumers.
The value apparel market experienced growth of 4.1% in 2024 to $278.4bn, holding resilient compared to other price positions as consumers looked for more affordable options amidst inflationary pressures. The Americas will remain the largest region in the value apparel market and is forecast to further grow its share from 39.0% in 2024 to 40.0% in 2029, growing at a CAGR of 5.5%, thanks in part to the strong growth of Shein and Primark in the US, and the growing economies within Latin American. Shein remained the uncontested champion in the value apparel market in 2024, with its market share rising 1.6ppts to 11.7%, as its affordable prices and instant response to trends continued to appeal to consumers.
Scope
- Demand for value apparel to remain high as economic struggles force many shoppers to trade down
- The Americas will remain the largest value market, with growth driven by Shein as well as Primark’s expansion
- The value footwear market will continue to be inhibited by a preference for specialist sports brands
Reasons to Buy
- Gain an understanding of the drivers and inhibitors in the global value apparel market
- Understand where the demand lies within the global value apparel market across categories, and retailers, to allow you to maximise customer acquisition.
- Identify the key approaches brands are taking to stand out in the global value apparel market, and how you can adapt these to fit your own business.
Table of Contents
- EXECUTIVE SUMMARY
- KEY TRENDS IN THE GLOBAL VALUE APPAREL MARKET
- Global Value Apparel Market Drivers
- Global Value Apparel Market Inhibitors
- Gen Z’s appetite for ultra-fast fashion leads players to launch new propositions
- Value brands are improving their environmental and ethical credentials
- Value players launching premium collections to improve their fashion credentials
- Strategies for Success in the Global Value Apparel Market
- THE GLOBALVALUE APPAREL MARKET: GLOBAL MARKET SIZE TO 2029
- Global Value Apparel Market 2019-2029
- Global Value Apparel Market by Price Positioning Share 2019, 2024 & 2029
- THE GLOBAL VALUE APPAREL MARKET: REGIONAL PERFORMANCE TO 2029
- Global Value Apparel Market by Regional Share, 2019-2029
- Global Value Apparel Market by Regional Growth 2019-2029
- Top 10 Value Apparel Markets by Value, 2019, 2024 & 2029
- Top 10 Value Apparel Markets by Forecast Growth, 2024-2029
- THE GLOBAL VALUE APPAREL MARKET: CATEGORY PERFORMANCE TO 2029
- Value Apparel Market by Category, 2019, 2024 & 2029
- Global Value Apparel Market by Category Value, 2019, 2024 & 2029
- COMPETITIVE LANDSCAPE: MARKET SHARES & BRAND PROFILES
- Top 10 Value Apparel Brands 2023 & 2024
- Top 10 Brands: Winners & Losers Outlook
- Brands in Focus: Shein
- Brands in Focus: Primark
- Brands in Focus: Walmart
- Brands in Focus: Decathlon and F&F
- Brands to Watch
- METHODOLOGY
- Contact the Publisher
- Global Value Apparel Market Value, 2019, 2024 & 2029 ($ bn) with five-year CAGR (%)
- Global Value Apparel Market Value ($ bn) 2019-2029, and Annual Growth (%)
- Price Positioning Share (%) within the Global Value Apparel Market, 2019, 2024 & 2029
- Top 10 Global Value Apparel Markets by Value ($ bn) 2019, 2024 & 2029 with Forecast CAGR (%) 2024-2029
- Top 10 Global Value Apparel Markets by Forecast CAGR (%) 2024-2029
- Category Shares within the Value Apparel Market (%) 2019, 2024 & 2029
- Global Value Apparel Categories by Value ($ bn), 2019, 2024 & 2029 with Forecast CAGR (%) 2024-2029
- Top 10 Value Apparel Brands by Market Share (%), 2023 & 2024 with Change in Share 2023-2024
- Shein’s Value Apparel Market Share (%) 2019-2024
- Primark’s Value Apparel Market Share (%) 2019-2024
- Walmart’s Value Apparel Market Share (%) 2019-2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Shein
- Primark
- Target
- New Yorker
- Forever 21
- GU
- Kik
- Pepco
- F&F
- Lefties
- Urban Planet
- Missguided
- Zaful
- boohoo.com
- Temu
- Amazon
- Walmart
- Decathlon
