Romania - The Future of Foodservice to 2028

This report provides an in-depth evaluation of the Romanian foodservice market, including analysis of the key issues impacting the industry.

This report includes:

• Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
• In-depth analysis of channel performance, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure.
• For each of four key profit sector channels - QSR, FSR, coffee & tea shop, and pub, club & bar - a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’ and ‘what next’.
• Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

TThe Romanian profit sector’s total revenue reached RON38.2 billion ($8.4 billion) in 2023, yielding a CAGR of 2.7% from 2018 through 2023. The economic slowdown during 2020 and 2021, combined with high inflation, adversely impacted foodservice sales. However, the sector’s expansion in 2023 was due to robust economic growth, which restored consumer confidence and played a crucial role in driving demand at foodservice establishments.

Furthermore, the steps taken by the Romanian Government to promote travel and tourism positively impacted sales at hotels, restaurants, and cafés (HoReCa). The mobile operator channel registered the highest CAGR at 5.8%, followed by the QSR and workplace channels during 2018-23.
During 2023-28, the Romanian profit sector will register a strong CAGR of 8.9%. The number of transactions will register a CAGR of 3.9%, while the number of outlets will generate a CAGR of 1% during 2023-28.

Scope

Macro context:

• Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.

Profit sector channels:

• A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then “deep dive” into each of the four key channels. These channels are quick-service restaurant (QSR), full-service restaurant (FSR), coffee & tea shop, and pub, club & bar. The report structure for each of these channels is explained on the next page.

Cost sector channels:

• A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.

Reasons to Buy

• Specific forecasts of the foodservice market over the next five years (2023-28) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, and coffee & tea shop) will allow readers understand the wants and needs of their target demographics.