Turkiye - The Future of Foodservice to 2028

This report provides an in-depth evaluation of the Turkish foodservice market, including analysis of the key issues impacting on the industry.

This report includes::

• Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
• In-depth analysis of channel performance, both profit and cost sector, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure.
• For each of the three key profit sector channels - QSR, FSR, and coffee and tea shops - a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’ and ‘what next’.
• Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

In 2023, the Turkish profit sector generated total revenue of TRY460.9 billion ($19.4 billion). As tourism grew and consumers reverted to pre-pandemic lifestyles, foodservice sales increased. Independent operators continued to dominate the Turkish profit sector in terms of sales. However, chain operators fared better than independent operators during the pandemic, owing to their greater financial stability and quick adaptation to changing consumer demands. Moreover, many operators were able to diversify their product offerings by focusing on deliveries to survive amid the health crisis. The sector is forecast to record a CAGR of 41.4% during 2023-28. Education was the largest cost sector channel.

Scope

Macro context:

• Understanding the wider economic and social trends within a country is key to providing background when looking into a specific industry.

Profit sector channels:

• A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurant, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then “deep dive” into each of the four key channels. These channels are quick-service restaurant (QSR), full-service restaurant (FSR), coffee & tea shop, and pub, club & bar. The report structure for each of these channels is explained on the next page.

Cost sector channels:

• A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.

Reasons to Buy

• Specific forecasts of the foodservice market over the next five years (2023-28) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, coffee & tea shop, and pub, club & bar) will allow readers understand the wants and needs of their target demographics.