Provides an overview of current conumser health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, and distribution. The analysis also covers regional overview of the Eastern European region - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
Eastern Europe’s consumer health market reached $12.3 billion in 2024 and is forecast to grow at a 5.1% CAGR (2024-29) to $15.7 billion by 2029. The region was the fourth-largest by volume in 2024 (10.7 million kg of protein powders/bars and three million liters of protein RTD) and recorded the third-highest per capita spend at $47.9. In the region, OTC healthcare held the largest value share at 61.3%, followed by vitamins and dietary supplements at 33.6%. From 2024-29, sports & active nutrition is expected to grow fastest (10.8% CAGR), ahead of vitamins & supplements (9%) and OTC (2.2%).
Eastern Europe’s consumer health market reached $12.3 billion in 2024 and is forecast to grow at a 5.1% CAGR (2024-29) to $15.7 billion by 2029. The region was the fourth-largest by volume in 2024 (10.7 million kg of protein powders/bars and three million liters of protein RTD) and recorded the third-highest per capita spend at $47.9. In the region, OTC healthcare held the largest value share at 61.3%, followed by vitamins and dietary supplements at 33.6%. From 2024-29, sports & active nutrition is expected to grow fastest (10.8% CAGR), ahead of vitamins & supplements (9%) and OTC (2.2%).
Report Scope
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European consumer health industry, analyzing data from 19 countries in the region. It includes an analysis of the following:- Market environment: Includes industry size, market size, and growth analysis by sector.
- High-potential countries analysis: It provides risk-reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview and key trends across high-potential countries.
- Success stories: This section features some of the most compelling consumer health products manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the industry and insights.
- Competitive environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private label in the region.
- Distribution Analysis: Provides analysis of the leading distribution channels in the Eastern European consumer health industry in 2024. It covers five distribution channels: direct sellers, modern retail, specialist retail, traditional retail, and cash & carries and warehouse clubs.
- Challenges and outlook: Provides the challenges and outlook pertaining to the Eastern European consumer health products industry.
- Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
- Market Environment
- Regional Market Size Comparison - Eastern Europe vs. Other Regions
- Growth Comparison - Value and Volume Growth by Region
- Eastern European Market Growth Analysis by Country
- Eastern European Market Growth Analysis by Categories
- High-Potential Countries Analysis
- Methodology - Identifying High-Potential Countries
- Top Four High-Potential Countries in Eastern Europe
- Overview of High-Potential Countries in Eastern Europe
- Growth Contribution Analysis by Country
- Value Share Analysis of Consumer Health Sectors
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
- Country Deep Dive
- Overview of the Slovakian Consumer Health Industry
- Key Trends in the Slovakian Consumer Health Industry
- Overview of the Polish Consumer Health Industry
- Key Trends in the Polish Consumer Health Industry
- Overview of the Bulgarian Consumer Health Industry
- Key Trends in the Bulgarian Consumer Health Industry
- Overview of the Hungarian Consumer Health Industry
- Key Trends in the Hungarian Consumer Health Industry
- Success Stories
- About Success Stories
- Case Study: Only Natural’s ProstaGood
- Aron Pharma’s Berroxin® Immuno Syrup
- Competitive Environment
- Leading Companies’ Shares in the Eastern European Consumer Health Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Eastern European Consumer Health Industry
- Leading Brands in the Eastern European Consumer Health Industry
- Private label Penetration in the Eastern European Consumer Health Industry
- Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Category
- Challenges and Future Outlook
- Key Challenges in the Eastern European Consumer Health Industry
- Future Outlook of the Eastern European Consumer Health Industry
- Select Industry Metrics
- Eastern European Consumer Health Patent Filings, Grants, and Publications
- Eastern European Consumer Health Patent Filings by Company
- Global Consumer Health Patent Filings
- Eastern European Consumer Health Job Analytics by Company
- Eastern European Consumer Health Job Analytics by Theme
- Global Consumer Health Deals
- Appendix
- Definitions
- About the Analyst
- Regional comparison: Market size, CAGR, and per capita analysis
- Overview of high-potential countries in the Eastern Europe
- Sector value shares of the consumer health industry, by country, 2024
- Top five companies’ shares by brand (in value terms) in the Eastern European consumer health industry, 2024
- Private label penetration (in value terms) in consumer health industry, 2024
- Leading distribution channels in the Eastern European consumer health Industry by country, value share (%), 2024
- Leading distribution channels in the Eastern European consumer health Industry by sector, value share (%), 2024
- Annual value growth analysis by region, ($ million) 2024-29
- Annual volume growth analysis by region, (million kg), 2024-29
- Annual volume growth analysis by region, (million liters), 2024-29
- Country value size and CAGR analysis grid based on regional average
- Value growth analysis by sector in the Eastern Europe, 2019-29
- Country-level contribution to the growth of the OTC healthcare sector in the Eastern Europe, 2024-29
- Country-level contribution to the growth of the sports and active nutrition sector in the Eastern Europe, 2024-29
- Country-level contribution to the growth of the vitamins and dietary supplements sector in the Eastern Europe, 2024-29
- Per capita consumption by sector in the Eastern Europe by country, 2024
- Per capita expenditure in the Eastern Europe by country and sector, 2024
- Slovakia: Market size ($B) and CAGR
- Slovakia: Sector value share (2024)
- Slovakia: Company value share (2024)
- Slovakia: Distribution value share (2024)
- Poland: Market size ($B) and CAGR
- Poland: Sector value share (2024)
- Poland: Company value share (2024)
- Poland: Distribution value share (2024)
- Bulgaria: Market size ($B) and CAGR
- Bulgaria: Sector value share (2024)
- Bulgaria: Company value share (2024)
- Bulgaria: Distribution value share (2024)
- Hungary: Market size ($B) and CAGR
- Hungary: Sector value share (2024)
- Hungary: Company value share (2024)
- Hungary: Distribution value share (2024)
- Leading companies in the Eastern European consumer health industry by value sales (% share), 2024
- Leading companies in the Eastern European consumer health industry by value sales ($ million), 2024
- Leading brands (including private label) in the Eastern European consumer health industry by value sales ($ million), 2024
- Total consumer health industry patent filings, Eastern Europe, 2024
- Consumer health industry patent filings by leading companies, Eastern Europe, 2024
- Total consumer health industry patent filings for key markets, 2024
- Total job postings in Eastern European consumer health industry by company, 2024
- Job postings in Eastern European consumer health industry by theme, 2024
- Deals in the consumer health industry by geography, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Haleon
- Sanofi-Aventis Groupe
- Bayer Group
- STADA Arzneimittel
- Polpharma Group
