Association Technology Solutions Market Opportunities and Strategies to 2034

This report describes and explains the association technology solutions market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global association technology solutions market reached a value of nearly $6.44 billion in 2024, having grown at a compound annual growth rate (CAGR) of 9.29% since 2019. The market is expected to grow from $6.44 billion in 2024 to $11.3 billion in 2029 at a rate of 11.89%. The market is then expected to grow at a CAGR of 11.19% from 2029 and reach $19.21 billion in 2034.

Growth in the historic period resulted from the rising demand for virtual and hybrid event management, expansion of remote work culture, rise in social media engagement and globalization of businesses. Factors that negatively affected growth in the historic period was data privacy issues.

Going forward, e-commerce growth, rise in marketing automation and CRM tools, rising importance of data-driven decisions and rapid urbanization will drive the growth. Factor that could hinder the growth of the association technology solutions market in the future include lack of skilled professionals.

The global association technology solutions market is fairly fragmented, with large number of small players operating in the market. The top ten competitors in the market made up to 23.99% of the total market in 2023. Community Brands Intermediate LLC was the largest competitor with a 6.92% share of the market, followed by AppFolio Inc. with 6.58%, Associa Inc. with 4.92%, Togetherwork Holdings LLC (Fonteva Inc, Protech Associates) with 1.33%, Personify Inc. with 0.87%, YourMembership.com Inc. with 0.83%, Bitrix Inc. with 0.78%, Whova Inc. with 0.62%, Hivebrite with 0.60% and TSIA (Technology & Services Industry Association) with 0.55%.

North America was the largest region in the association technology solutions market, accounting for 36.68% or $2.36 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the association technology solutions market will be Asia Pacific and North America where growth will be at CAGRs of 13.51% and 11.76% respectively. These will be followed by South America and Middle East where the markets are expected to grow at CAGRs of 11.33% and 10.83% respectively.

The association technology solutions market is segmented by solution type into association management solutions/membership management, events management, learning management solutions, community engagement, payments and other types. The association management solutions/membership management market was the largest segment of the association technology solutions market segmented by solution type, accounting for 36.07% or $2.32 billion of the total in 2024. Going forward, the learning management solutions segment is expected to be the fastest growing segment in the association technology solutions market segmented by solution type, at a CAGR of 18.02% during 2024-2029.

The association technology solutions market is segmented by association size (FTE basis) into small (below 20 FTE), medium (between 21-50 FTE) and large (above 51 FTE). The large (above 51 FTE) market was the largest segment of the association technology solutions market segmented by association size (FTE basis), accounting for 55.40% or $3.57 billion of the total in 2024. Going forward, the medium (between 21-50 FTE) segment is expected to be the fastest growing segment in the association technology solutions market segmented by association size (FTE basis), at a CAGR of 14.10% during 2024-2029.

The top opportunities in the association technology solutions market segmented by solution type will arise in the association management solutions/membership management segment, which will gain $1.41 billion of global annual sales by 2029. The top opportunities in the association technology solutions market segmented by association size (FTE basis) will arise in the large (above 51 FTE) segment, which will gain $2.51 billion of global annual sales by 2029. The association technology solutions market size will gain the most in the USA at $1.55 billion.

Market-trend-based strategies for the association technology solutions market include leveraging AI in enhancing member retention and engagement and focus on innovative Saas CMS solutions to enhance member engagement and digital experiences.

Player-adopted strategies in the association technology solutions market include focus on enhancing operational capabilities through new developments and strategic partnerships.

To take advantage of the opportunities, the analyst recommends the association technology solutions companies to focus on AI-powered solutions to drive efficiency and engagement, focus on SaaS CMS for enhanced content management and engagement, focus on learning management solutions for growth, focus on medium-sized associations for rapid growth, expand in emerging markets, focus on expanding distribution channels for association technology solutions, focus on developing competitive and flexible pricing strategies, focus on targeted digital marketing campaigns, focus on building strategic partnerships for co-promotions and focus on tailoring solutions for membership organizations.