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North America Household Cleaning Tools and Supplies Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034

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    Report

  • 190 Pages
  • February 2025
  • Region: North America
  • Global Market Insights
  • ID: 6060670
The North America Household Cleaning Tools and Supplies Market was valued at USD 11.6 billion in 2024, and is projected to reach USD 18.96 billion by 2034, rising at a CAGR of 5%. This steady expansion is primarily driven by rising awareness of hygiene and cleanliness, influenced by ongoing health concerns, viral outbreaks, and evolving consumer lifestyles. As people become more conscious of maintaining sanitized living spaces, the demand for effective and convenient cleaning solutions continues to rise. The COVID-19 pandemic further heightened this trend, with consumers stocking up on disinfectants, eco-friendly products, and advanced cleaning tools to safeguard their homes against harmful pathogens.

An increasing preference for high-performance and durable cleaning tools is shaping the market landscape. Consumers are now seeking ergonomic, easy-to-use solutions that minimize physical effort while delivering optimal cleaning efficiency. Innovations in material technology and product design are playing a crucial role in meeting these evolving demands. Additionally, the growing popularity of smart cleaning devices and automated solutions, such as robotic vacuums and self-cleaning mops, is expected to influence market growth. As sustainability gains traction, brands are introducing plant-based, biodegradable, and chemical-free cleaning alternatives, appealing to environmentally conscious buyers.

The market is categorized into various product types, including long-handle cleaning tools, handheld solutions, gloves, microfiber items, and more. Among these, long-handle cleaning tools represent the dominant segment, accounting for a substantial share of the revenue. These tools are favored for their user-friendly design, ergonomic benefits, and ability to reduce physical strain, making household cleaning more efficient. The demand for long-handle cleaning tools is expected to grow at a CAGR of approximately 5.7%, maintaining its leadership in the North American household cleaning supplies industry.

Based on usage areas, the market is segmented into bathrooms, kitchens, bedrooms, and other spaces. The bathroom segment is projected to expand at a CAGR of 6.1% through 2034, holding the largest market share. Bathrooms require frequent and thorough cleaning due to their humid conditions and high exposure to germs, making them a priority for homeowners. As a result, the demand for specialized cleaning tools, including antibacterial wipes, scrubbing brushes, and heavy-duty disinfectants, remains consistently high.

In the United States, heightened hygiene awareness is a primary driver of the household cleaning tools & supplies market. Millions of households across urban and suburban areas are increasingly relying on disinfectants, antibacterial cleaning tools, and advanced cleaning formulations. Additionally, the growing inclination toward eco-friendly alternatives is significantly shaping consumer preferences. Many buyers now prioritize cleaning products made from biodegradable ingredients, natural disinfectants, and reusable cleaning tools, reinforcing the shift toward sustainable cleaning solutions. As manufacturers respond with innovative, environmentally friendly products, the US household cleaning market is set for sustained growth in the coming years.

Comprehensive Market Analysis and Forecast

  • Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
  • Competitive landscape with Porter’s Five Forces and PESTEL analysis
  • Market size, segmentation, and regional forecasts
  • In-depth company profiles, business strategies, financial insights, and SWOT analysis

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Table of Contents

Chapter 1 Methodology & Scope
1.1 Research design
1.1.1 Research approach
1.1.2 Data collection methods
1.2 Base estimates and calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market definitions
Chapter 2 Executive Summary
2.1 Industry synopsis, 2021-2034
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.3 Pricing analysis
3.4 Technology & innovation landscape
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Manufacturers
3.8 Distributors
3.9 Retailers
3.10 Impact forces
3.10.1 Growth drivers
3.10.1.1 Increasing awareness of hygiene and cleanliness
3.10.1.2 Technological advancements in cleaning equipment
3.10.2 Industry pitfalls & challenges
3.10.2.1 Rising adoption of professional cleaning services
3.10.2.2 Lack of consumer retention and product differentiation
3.11 Growth potential analysis
3.12 Consumer buying behavior
3.13 Porter’s analysis
3.14 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, by Product, 2021-2034 ($Bn) (Thousand Units)
5.1 Key trends
5.2 Long Handle cleaning tools
5.3 Handheld cleaning solutions
5.4 Cleaning gloves
5.5 Microfiber products
5.6 Cleaning systems
5.7 Outdoor cleaning tools
5.8 Multi-Function cleaning tools
5.9 Professional cleaning tools
5.10 Electric/Battery powered cleaning tools and accessories
5.11 Others
Chapter 6 Market Estimates & Forecast, by Application, 2021-2034 ($Bn) (Thousand Units)
6.1 Key trends
6.2 Basement
6.3 Bathroom
6.4 Bedroom
6.5 Garage
6.6 Kitchen
6.7 Laundry room
6.8 Living room
6.9 Toilet
6.10 Others
Chapter 7 Market Estimates & Forecast, by End Use, 2021-2034 ($Bn) (Thousand Units)
7.1 Key trends
7.2 DIY/Homeowners
7.3 Cleaning professionals
Chapter 8 Market Estimates & Forecast, by Distribution Channel, 2021-2034 ($Bn) (Thousand Units)
8.1 Key trends
8.2 Online
8.2.1 E-commerce websites
8.2.2 Company owned websites
8.3 Offline
8.3.1 Home centers
8.3.2 Hypermarkets/Supermarkets
8.3.3 Big box retailers
8.3.4 Club channel
8.3.5 Others
Chapter 9 Market Estimates & Forecast, by Region, 2021-2034 ($Bn) (Thousand Units)
9.1 Key trends
9.2 North America
9.2.1 U.S.
9.2.2 Canada
Chapter 10 Company Profiles
10.1 3M (Scotch Brite)
10.2 Carlisle Companies Inc
10.3 Carolina Mop Company
10.4 Church & Dwight Co., Inc.
10.5 CRAFTSMAN
10.6 Freudenberg Home and Cleaning Solutions
10.7 Karcher North America, Inc.
10.8 Kimberly-Clark
10.9 Newell Brands Inc. (Quickie)
10.10 O’Dell Corp.
10.11 Procter & Gamble (Swiffer)
10.12 Premier Mop & Broom
10.13 The Clorox Company
10.14 The Libman Company
10.15 Unger Enterprises, LLC

Companies Mentioned

The companies featured in this North America Household Cleaning Tools and Supplies market report include:
  • 3M (Scotch Brite)
  • Carlisle Companies Inc
  • Carolina Mop Company
  • Church & Dwight Co. Inc.
  • CRAFTSMAN
  • Freudenberg Home and Cleaning Solutions
  • Karcher North America Inc.
  • Kimberly-Clark
  • Newell Brands Inc. (Quickie)
  • O’Dell Corp.
  • Procter & Gamble (Swiffer)
  • Premier Mop & Broom
  • The Clorox Company
  • The Libman Company
  • Unger Enterprises LLC

Table Information