BRICS Expansion: Implications and Market Opportunities

The group of major emerging economies, BRICS, has seen a rapid rise in economic power during recent decades. As the group expanded further to include more members in recent years, its growing economic and demographic influence is reshaping global trade, investment and consumer market dynamics. This report explores the implications of BRICS expansion for the global economic and consumer landscapes, highlighting key risks and opportunities for businesses.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment