Makeup Remover Market Report 2025

This Makeup Remover market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The makeup remover market size has grown strongly in recent years. It will grow from $2.44 billion in 2024 to $2.62 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to rise of cosmetic use in beauty routines, growing advancements in product formulation technology, increasing focus on skin health and hygiene, growing influence of beauty and fashion trends and the expansion of retail and online distribution channels.

The makeup remover market size is expected to see strong growth in the next few years. It will grow to $3.43 billion in 2029 at a compound annual growth rate (CAGR) of 7%. The growth in the forecast period can be attributed to increasing consumer demand for skincare products, rising awareness of skin health, advancements in formulations, growing influence of beauty trends and the expansion of e-commerce platforms. Major trends in the forecast period include rise of eco friendly and biodegradable packaging, increased popularity of multifunctional products, growth in premium and luxury formulations, advancement in micellar and cleansing technology and a shift towards personalized skincare solutions.

The increasing use of cosmetics is anticipated to drive the growth of the makeup remover market in the coming years. Cosmetics refer to products applied to the body, particularly the skin, hair, and nails, to cleanse, enhance appearance, or modify body odor without altering the body's structure or functions. The rising popularity of cosmetics can be attributed to heightened awareness of beauty and wellness, influences of health and hygiene, and greater access to a wide variety of products through e-commerce. Makeup removers are essential for maintaining healthy skin by eliminating makeup, dirt, and excess oils, allowing the skin to rejuvenate and better absorb beneficial skincare products. For example, a report from the Bureau of Labor Statistics, a U.S. government agency, revealed in December 2023 that spending on personal care products and services rose from $771 in 2021 to $866 in 2022, marking a 12.3% increase. Thus, the growing use of cosmetics is fueling the makeup remover market.

Leading companies in the makeup remover market are focusing on creating advanced skincare solutions with therapeutic properties to enhance skin health. These properties are designed to promote skin healing and reduce inflammation through natural, calming ingredients. For instance, in August 2023, Tatcha LLC, a U.S.-based beauty and skincare brand, launched the Indigo cleansing balm specifically formulated for dry, sensitive skin. This fragrance-free, moisturizing balm transforms into a silky oil that effectively removes dirt, oil, and waterproof makeup without depleting moisture. Its fatty formula cleanses while maintaining skin hydration and is enriched with Tatcha’s Akita rice, Uji green tea, and Okinawa algae to promote a balanced and radiant complexion.

In September 2022, Reliance Retail Ventures Ltd., an India-based retail company, acquired a controlling stake in Insight Cosmetics for between $10 to $15 million. This acquisition strengthens Reliance Retail’s position in India’s rapidly expanding beauty and personal care market. It aligns with the company's strategy to grow its beauty business through acquisitions, aiming to compete with industry leaders such as Nykaa, Myntra, and Purplle in the fast-changing omnichannel beauty sector. Insight Cosmetics is an Indian manufacturer of makeup removers.

Major companies operating in the makeup remover market are Johnson & Johnson, Christian Dior SE, Procter & Gamble Co., Unilever, L’Oréal S.A., Chanel SA, Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Avon Products Inc., Shiseido Company Inc., Clinique Laboratories LLC, Marykay Inc., Kose Corporation, MAC Cosmetics, Revlon Inc., bareMinerals, Bioderma, Lancôme, Tatcha LLC, Bobbi Brown Professional Cosmetics Inc, Billie Inc., Onyx Brands LLC.

North America was the largest region in the makeup remover market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the makeup remover market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the makeup remover market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Makeup remover is a skincare product specifically created to cleanse the skin by eliminating makeup, dirt, oil, and impurities from the face. Typically, it is formulated to break down and dissolve cosmetic products, including foundation, mascara, eyeliner, and lipstick. This product effectively removes the accumulated makeup, dirt, oil, and pollutants from the skin throughout the day, helping to prevent clogged pores and breakouts.

The primary types of makeup removers include wipes, liquids, pads, cleansers, and more. Wipes are fabric-based removers, often pre-moistened, intended for quickly wiping away makeup without the need for water. They can be both organic and conventional, available in a variety of price ranges, low (under $25), mid ($25-$50), and high (over $50). These products are sold through multiple sales channels, such as specialty shops, modern trade, department stores, drugstores, online retailers, and others, and can be applied to the face, lips, and eyes.

The makeup remover market research report is one of a series of new reports that provides makeup remover market statistics, including makeup remover industry global market size, regional shares, competitors with a makeup remover market share, detailed makeup remover market segments, market trends and opportunities, and any further data you may need to thrive in the makeup remover industry. This makeup remover market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The makeup remover market consists of sales of micellar water, cleansing balms, cleansing lotions and bi-phase makeup removers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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