Makeup Remover Market Report 2026

The makeup remover market size has grown strongly in recent years. It will grow from $2.61 billion in 2025 to $2.79 billion in 2026 at a compound annual growth rate (CAGR) of 7%. The growth in the historic period can be attributed to growth in daily makeup usage, expansion of beauty and personal care industry, increasing awareness of facial hygiene, rising influence of beauty trends and media, availability of affordable makeup remover products.

The makeup remover market size is expected to see strong growth in the next few years. It will grow to $3.64 billion in 2030 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to increasing demand for sustainable skincare products, growth of premium and organic beauty segments, rising penetration of e-commerce beauty platforms, innovation in skin-friendly formulations, increasing male grooming and skincare adoption. Major trends in the forecast period include rising demand for micellar and gentle makeup removers, growth of reusable and washable makeup removal products, increasing preference for alcohol-free and fragrance-free products, expansion of online-exclusive makeup remover brands, high adoption of multi-functional makeup remover products.

The increasing use of cosmetics is anticipated to drive the growth of the makeup remover market in the coming years. Cosmetics are products applied to the body, particularly the skin, hair, and nails, to cleanse, beautify, enhance appearance, or modify body odor without altering the body's structure or functions. The rising use of cosmetics is attributed to heightened awareness of beauty and wellness, the influence of health and hygiene, and improved accessibility to a wide variety of products through e-commerce. Makeup removers play a crucial role in maintaining healthy skin by eliminating makeup, dirt, and excess oils that accumulate on the skin, allowing it to rejuvenate, repair, and absorb beneficial skincare products more effectively. For example, in April 2025, according to the Maine Department of Economic and Community Development, a US-based government agency, US consumers spent approximately $74 billion on personal care in 2024, with 47% on cosmetics, 19% on hair care, 11% on deodorants/miscellaneous, and 10% on oral hygiene. Therefore, the rising use of cosmetics is fueling the growth of the makeup remover market.

Leading companies in the makeup remover market are focusing on creating advanced skincare solutions with therapeutic properties to enhance skin health. These properties are designed to promote skin healing and reduce inflammation through natural, calming ingredients. For instance, in August 2023, Tatcha LLC, a U.S.-based beauty and skincare brand, launched the Indigo cleansing balm specifically formulated for dry, sensitive skin. This fragrance-free, moisturizing balm transforms into a silky oil that effectively removes dirt, oil, and waterproof makeup without depleting moisture. Its fatty formula cleanses while maintaining skin hydration and is enriched with Tatcha’s Akita rice, Uji green tea, and Okinawa algae to promote a balanced and radiant complexion.

In July 2024, American Exchange Group, a US-based consumer products and manufacturing company, acquired Indie Lee for an undisclosed amount. With this acquisition, American Exchange Group aimed to expand its footprint in the clean beauty and personal care segment by enhancing its skincare portfolio and appealing to health-conscious consumers seeking natural formulations. Indie Lee is a US-based clean beauty and skincare brand specializing in plant-based products, including facial cleansers, cleansing balms, and solutions designed to gently remove makeup while promoting skin health.

Major companies operating in the makeup remover market are Johnson & Johnson, Christian Dior SE, Procter & Gamble Co., Unilever, L’Oréal S.A., Chanel SA, Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Avon Products Inc., Shiseido Company Inc., Clinique Laboratories LLC, Marykay Inc., Kose Corporation, MAC Cosmetics, Revlon Inc., bareMinerals, Bioderma, Lancôme, Tatcha LLC, Bobbi Brown Professional Cosmetics Inc, Billie Inc., Onyx Brands LLC.

North America was the largest region in the makeup remover market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the makeup remover market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the makeup remover market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The makeup remover market consists of sales of micellar water, cleansing balms, cleansing lotions and bi-phase makeup removers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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