The Thailand bot market size was valued at USD 125.5 million in 2024 and is projected to grow at a CAGR of 23.6% from 2025 to 2030. This growth is influenced by factors such as the increasing adoption of digital technologies and the growing demand for AI-powered solutions. The integration of AI technologies in various sectors, including customer service and support functions, is contributing to the growth of Thailand's bot industry. Additionally, the use of chatbots in platforms such as LINE, a popular messaging app in Thailand, further supports this growth by enabling businesses to engage with customers more effectively through personalized and automated interactions.
Government initiatives and investments in research and development have significantly influenced the market. For instance, the Thai government is proactively implementing policies to foster a favorable investment environment and stimulate domestic consumption. The Thailand Board of Investment (BOI) plays a crucial role by offering a range of incentives to investors, including tax benefits and targeted support for specific sectors. Moreover, the rapid advancements in AI technologies, including machine learning and natural language processing, are enhancing the efficiency and performance of chatbots. This technological progress is expected to boost the adoption of AI-powered chatbots and virtual assistants across various sectors.
Furthermore, this growth is supported by the broader economic trends in Thailand, including the recovery of key sectors such as tourism and private consumption. As the economy continues to grow, driven by fiscal stimulus measures and technological advancements, the demand for AI-powered solutions is likely to increase. This trend aligns with the overall digital transformation and innovation strategies being implemented across various industries in Thailand. In addition, initiatives like Thailand's 4.0 strategy and the National AI Strategy are fostering a conducive environment for AI adoption by enhancing data governance, infrastructure development, and human resource capacity, further bolstering the integration of AI technologies across the country.
Government initiatives and investments in research and development have significantly influenced the market. For instance, the Thai government is proactively implementing policies to foster a favorable investment environment and stimulate domestic consumption. The Thailand Board of Investment (BOI) plays a crucial role by offering a range of incentives to investors, including tax benefits and targeted support for specific sectors. Moreover, the rapid advancements in AI technologies, including machine learning and natural language processing, are enhancing the efficiency and performance of chatbots. This technological progress is expected to boost the adoption of AI-powered chatbots and virtual assistants across various sectors.
Furthermore, this growth is supported by the broader economic trends in Thailand, including the recovery of key sectors such as tourism and private consumption. As the economy continues to grow, driven by fiscal stimulus measures and technological advancements, the demand for AI-powered solutions is likely to increase. This trend aligns with the overall digital transformation and innovation strategies being implemented across various industries in Thailand. In addition, initiatives like Thailand's 4.0 strategy and the National AI Strategy are fostering a conducive environment for AI adoption by enhancing data governance, infrastructure development, and human resource capacity, further bolstering the integration of AI technologies across the country.
Thailand Bot Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, the analyst has segmented the Thailand bot market report based on offerings, technology, deployment, enterprise size, sales channel, and vertical.Offerings Outlook (Revenue, USD Million, 2017 - 2030)
- Solution
- Chatbots
- Voice Bots
- Virtual Assistants
- AI Chatbot Platforms
- Omnichannel Bots
- Others
- Services
- Integration Services
- Consulting Services
- Training and Onboarding Services
- Support and Maintenance Services
- Others
Technology Outlook (Revenue, USD Million, 2017 - 2030)
- AI-powered Bots
- Rule-based Bots
- Hybrid Bots
Deployment Outlook (Revenue, USD Million, 2017 - 2030)
- Cloud
- On-premises
- Distributed Recipient Deployments
Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)
- Small and Medium Enterprises (SMEs)
- Large Enterprises
Sales Channel Outlook (Revenue, USD Million, 2017 - 2030)
- B2B (Business-to-Business)
- Customer Support
- Sales Enablement
- IT Support
- HR Automation
- Training Assistance
- E-commerce Support
- Others
- B2C (Business-to-Consumer)
- Customer Service
- E-commerce
- Healthcare
- Travel and Hospitality
- Education
- Entertainment
- Others
Vertical Outlook (Revenue, USD Million, 2017 - 2030)
- Retail & E-commerce
- BFSI
- IT & Telecommunication
- Healthcare
- Education
- Travel & Tourism
- Media & Entertainment
- Transportation & Logistics
- Other
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players worldwide.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This Report Addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Thailand Bot Market Variables, Trends and Scope
Chapter 4. Thailand Bot Market: Offerings Estimates and Trend Analysis
Chapter 5. Thailand Bot Market: Technology Estimates and Trend Analysis
Chapter 6. Thailand Bot Market: Deployment Estimates and Trend Analysis
Chapter 7. Thailand Bot Market: Enterprise Size Estimates and Trend Analysis
Chapter 8. Thailand Bot Market: Sales Channel Estimates and Trend Analysis
Chapter 9. Thailand Bot Market: Vertical Estimates and Trend Analysis
Chapter 10. Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
- Amazon Web Services, Inc.
- Botnoi Group
- Cloudee Thailand
- ConvoLab
- Dialogflow
- Google LLC
- KORE Group Holdings, Inc.
- Mampu A
- Microsoft
- Nuance Communications Inc.
- YourGPT
- ZWIZ.AI
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 112 |
| Published | March 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 125.5 Million |
| Forecasted Market Value ( USD | $ 442.1 Million |
| Compound Annual Growth Rate | 23.6% |
| Regions Covered | Thailand |
| No. of Companies Mentioned | 12 |
