The U.S. organic personal care products market size is anticipated to reach USD 10.85 billion by 2030 and is projected to grow at a CAGR of 9.5% from 2025 to 2030. Increasing consumer awareness and preference for natural and organic products. As consumers become more health-conscious and environmentally aware, they are actively seeking personal care products free from synthetic chemicals, such as parabens, sulfates, and artificial fragrances. This shift in consumer behavior is fueled by the desire for safer and gentler options for their skin and hair, leading to a surge in demand for organic skincare, haircare, and cosmetic products.
The increasing disposable income and urbanization in the U.S. have contributed to the market's expansion. With higher disposable incomes, consumers are willing to invest in premium organic personal care products that offer long-lasting benefits. Urbanization has also led to increased exposure to international beauty trends, further driving the demand for high-quality organic cosmetics and skincare products.
The proliferation of online shopping platforms has revolutionized the distribution of organic personal care products, making them more accessible to a broader audience. E-commerce giants, local retailers, and direct-to-consumer brands leverage digital marketing strategies, social media influencers, and promotional campaigns to reach and educate consumers about the benefits of organic products. This digital transformation has played a crucial role in shaping purchasing decisions and driving market growth.
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The increasing disposable income and urbanization in the U.S. have contributed to the market's expansion. With higher disposable incomes, consumers are willing to invest in premium organic personal care products that offer long-lasting benefits. Urbanization has also led to increased exposure to international beauty trends, further driving the demand for high-quality organic cosmetics and skincare products.
The proliferation of online shopping platforms has revolutionized the distribution of organic personal care products, making them more accessible to a broader audience. E-commerce giants, local retailers, and direct-to-consumer brands leverage digital marketing strategies, social media influencers, and promotional campaigns to reach and educate consumers about the benefits of organic products. This digital transformation has played a crucial role in shaping purchasing decisions and driving market growth.
U.S. Organic Personal Care Products Market Report Highlights
- The organic personal skin care segment accounted for the largest revenue share in 2024. The rise of skin health awareness has fueled demand for organic skincare. Consumers are increasingly focused on maintaining healthy, radiant skin rather than relying on heavy makeup to cover imperfections. Organic skincare products, which are often rich in antioxidants, vitamins, and essential nutrients, cater to this demand by offering long-term benefits such as hydration, anti-aging properties, and protection against environmental stressors.
- The women segment accounted for the largest market revenue share in 2024.Women are increasingly scrutinizing skincare product formulations, seeking alternatives that are free from synthetic chemicals, parabens, sulfates, and artificial fragrances. Growing awareness of the potential long-term effects of toxic ingredients-such as skin irritation, hormonal disruptions, and premature aging-has accelerated the preference for organic formulations that utilize naturally derived, plant-based, and non-toxic ingredients.
- The Organic shower and bath personal care segment in the U.S. are expected to grow at a significant CAGR from 2025 to 2030. Organic shower and bath products are made with certified organic ingredients, such as plant-based oils, botanical extracts, and natural exfoliates, without synthetic detergents, artificial fragrances, parabens, or sulfates.
- Based on distribution channel, the hypermarkets & supermarkets segment accounted for a significant share in 2024. Consumers frequently favor purchasing organic personal care products through offline channels as they can physically examine and test the products. This is particularly significant for skincare and fragrance items, where the ability to evaluate texture, scent, and compatibility with individual skin types is paramount. The tactile and sensory experience offered in physical retail environments provides a higher level of confidence and assurance, driving purchasing decisions in these categories.
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- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
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- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
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This Report Addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
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Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. U.S. Organic Personal Care Products Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. U.S. Organic Personal Care Products Market: Product Estimates & Trend Analysis
5.1. U.S. Organic Personal Care Products Market, Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
5.3.1. Skin Care
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.2. Face Skin Care
5.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.2.2. Lotions, Face Creams, & Moisturizers
5.3.1.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.2.3. Cleansers & Face Wash
5.3.1.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.2.4. Facial Serums
5.3.1.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.2.5. Sunscreen/Sun Care
5.3.1.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.2.6. Sheet Face Masks
5.3.1.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.2.7. Others (Scrub, etc.)
5.3.1.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.3. Body Skin Care
5.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.3.2. Hair Removal Products
5.3.1.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.3.3. Lotions, Creams, & Moisturizers
5.3.1.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.3.4. Body Sunscreen/Sun Care
5.3.1.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.3.5. Body Scrub
5.3.1.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.1.3.6. Others (Serum, Oils, etc.)
5.3.1.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Hair Care
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2.2. Shampoo
5.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2.3. Conditioner
5.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2.4. Oils
5.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2.5. Serums
5.3.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2.6. Others (Hair Masks, Peels, Etc.)
5.3.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.3. Oral Care
5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.4. Shower and Bath
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.5. Perfume/Fragrances
5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. U.S. Organic Personal Care Products Market: Gender Estimates & Trend Analysis
6.1. U.S. Organic Personal Care Products Market, By Gender: Key Takeaways
6.2. Gender Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Gender, 2018 - 2030 (USD Million)
6.3.1. Male
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Female
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. U.S. Organic Personal Care Products Market: Distribution Channel Estimates & Trend Analysis
7.1. U.S. Organic Personal Care Products Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
7.3.1. Hypermarket & Supermarket
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Specialty Beauty Stores
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Pharmacies & Drugstores
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Online/E-commerce
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Others (Department Stores, etc.)
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. U.S. Organic Personal Care Products Market: Competitive Analysis
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis, 2024
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. L'Oréal S.A.
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Johnson & Johnson Consumer Services Inc. (Neutrogena)
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Amorepacific Corporation
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Thesis Beauty
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. Botanic Organic LLC
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Aveda Corporation
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. Bare Escentuals Beauty, Inc.
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Burt's Bees, Inc.
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. The Estée Lauder Companies Inc.
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. Kiehl's LLC
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
List of Tables
Table 1 U.S. organic personal care products market: Key market driver analysis
Table 2 U.S. organic personal care products market: Key market restraint analysis
Table 3 U.S. organic personal care products market estimates & forecast, by product (USD Million)
Table 4 U.S. organic skin care market estimates & forecast, 2018 - 2030 (USD Million)
Table 5 U.S. organic face skin care market estimates & forecast, 2018 - 2030 (USD Million)
Table 6 U.S. organic lotions, face creams, & moisturizers market estimates & forecast, 2018 - 2030 (USD Million)
Table 7 U.S organic cleansers & face wash market estimates & forecast, 2018 - 2030 (USD Million)
Table 8 U.S. organic facial serums market estimates & forecast, 2018 - 2030 (USD Million)
Table 9 U.S. organic sunscreen/sun care market estimates & forecast, 2018 - 2030 (USD Million)
Table 10 U.S. organic sheet face masks market estimates & forecast, 2018 - 2030 (USD Million)
Table 11 U.S. other organic face skin care products market estimates & forecast, 2018 - 2030 (USD Million)
Table 12 U.S. organic body skin care market estimates & forecast, 2018 - 2030 (USD Million)
Table 13 U.S. organic hair removal products market estimates & forecast, 2018 - 2030 (USD Million)
Table 14 U.S. organic lotions, creams, & moisturizers market estimates & forecast, 2018 - 2030 (USD Million)
Table 15 U.S. organic body sunscreen/sun care market estimates & forecast, 2018 - 2030 (USD Million)
Table 16 U.S. organic body scrub market estimates & forecast, 2018 - 2030 (USD Million)
Table 17 U.S. other organic body skin care products market estimates & forecast, 2018 - 2030 (USD Million)
Table 18 U.S. organic hair care products market estimates & forecast, 2018 - 2030 (USD Million)
Table 19 U.S. organic shampoo market estimates & forecast, 2018 - 2030 (USD Million)
Table 20 U.S. organic conditioner market estimates & forecast, 2018 - 2030 (USD Million)
Table 21 U.S. organic oils market estimates & forecast, 2018 - 2030 (USD Million)
Table 22 U.S. organic serums market estimates & forecast, 2018 - 2030 (USD Million)
Table 23 U.S. other organic hair care products market estimates & forecast, 2018 - 2030 (USD Million)
Table 24 U.S. organic oral care products market estimates & forecast, 2018 - 2030 (USD Million)
Table 25 U.S. organic shower and bath market estimates & forecast, 2018 - 2030 (USD Million)
Table 26 U.S. organic perfume/fragrances market estimates & forecast, 2018 - 2030 (USD Million)
Table 27 U.S. organic personal care products market estimates & forecast, by gender (USD Million)
Table 28 U.S. men’s organic personal care products market estimates & forecast, 2018 - 2030 (USD Million)
Table 29 U.S. women’s organic personal care products market estimates & forecast, 2018 - 2030 (USD Million)
Table 30 U.S. organic personal care products market estimates & forecast, by distribution channel (USD Million)
Table 31 U.S. organic personal care products market estimates & forecast, through supermarkets and hypermarkets, 2018 - 2030 (USD Million)
Table 32 U.S. organic personal care products market estimates & forecast, through specialty stores, 2018 - 2030 (USD Million)
Table 33 U.S. organic personal care products market estimates & forecast, through pharmacies and drugstores, 2018 - 2030 (USD Million)
Table 34 U.S. organic personal care products market estimates & forecast, through online/e-commerce, 2018 - 2030 (USD Million)
Table 35 U.S. organic personal care products market estimates & forecast, through other channels, 2018 - 2030 (USD Million)
Table 36 Recent developments & impact analysis, by key market participants
Table 37 Company market share analysis, 2024 (%)
Table 38 Company heat map analysis, 2024
Table 39 Companies implementing key strategies
List of Figures
Fig. 1 U.S. organic personal care products market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Parent industry and U.S. organic personal care products market size, 2024 (USD Million)
Fig. 11 U.S. organic personal care products market: Value chain analysis
Fig. 12 U.S. organic personal care products market: Dynamics
Fig. 13 U.S. organic personal care products market: Porter’s five forces analysis
Fig. 14 U.S. organic personal care products market, by product: Key takeaways
Fig. 15 U.S. organic personal care products market: Product movement analysis, 2024 & 2030 (%)
Fig. 16 U.S. organic skin care market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 17 U.S. organic face skin care market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 18 U.S. organic lotions, face creams, & moisturizers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 19 U.S organic cleansers & face wash market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 20 U.S. organic facial serums market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 21 U.S. organic sunscreen/sun care market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 22 U.S. organic sheet face masks market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 23 U.S. organic face skin care market estimates & forecast, for others 2018 - 2030 (USD Million)
Fig. 24 U.S. organic body skin care market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 25 U.S. organic hair removal products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 U.S. organic lotions, creams, & moisturizers market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 U.S. organic body sunscreen/sun care market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 U.S. organic body scrub market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 U.S. organic body skin care market estimates & forecast, for others, 2018 - 2030 (USD Million)
Fig. 30 U.S. organic hair care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 U.S. organic shampoo market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 U.S. organic conditioner market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 U.S. organic oils market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 U.S. organic serums market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 U.S. organic hair care products market estimates & forecast, for others 2018 - 2030 (USD Million)
Fig. 36 U.S. organic oral care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 U.S. organic shower and bath market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 U.S. organic perfume/fragrances market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 U.S. organic personal care products market, by gender: Key takeaways
Fig. 40 U.S. organic personal care products market: Gender movement analysis, 2024 & 2030 (%)
Fig. 41 U.S. men’s organic personal care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 U.S. women’s organic personal care products market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 U.S. organic personal care products market, by distribution channel: Key takeaways
Fig. 44 U.S. organic personal care products market: Distribution Channel movement analysis, 2024 & 2030 (%)
Fig. 45 U.S. organic personal care products market estimates & forecast, through supermarkets and hypermarkets, 2018 - 2030 (USD Million)
Fig. 46 U.S. organic personal care products market estimates & forecast, through specialty stores, 2018 - 2030 (USD Million)
Fig. 47 U.S. organic personal care products market estimates & forecast, through pharmacies and drugstores, 2018 - 2030 (USD Million)
Fig. 48 U.S. organic personal care products market estimates & forecast, through online/e-commerce, 2018 - 2030 (USD Million)
Fig. 49 U.S. organic personal care products market estimates & forecast, through other channels, 2018 - 2030 (USD Million)
Fig. 50 Key company categorization
Fig. 51 Company market share analysis, 2024
Fig. 52 Strategic framework of the U.S. organic personal care products market
Companies Mentioned
- L'Oréal S.A.
- Johnson & Johnson Consumer Services Inc. (Neutrogena)
- Amorepacific Corporation
- Thesis Beauty
- Botanic Organic LLC
- Aveda Corporation
- Bare Escentuals Beauty, Inc.
- Burt's Bees, Inc.
- The Estée Lauder Companies Inc.
- Kiehl's LLC
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 90 |
| Published | March 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 6.31 Billion |
| Forecasted Market Value ( USD | $ 10.85 Billion |
| Compound Annual Growth Rate | 9.5% |
| Regions Covered | United States |
| No. of Companies Mentioned | 10 |
