In recent years, third-party app stores have been gaining serious traction, especially across Southeast Asia. The latest white paper highlights a steady climb in both user adoption and engagement in the region. For those in the gaming industry, understanding the dynamics behind this trend is key to tapping into this lucrative opportunity.
So, what’s driving gamers toward third-party platforms-and how can developers respond? This Knowledge Brief dives into the data, exploring user demographics, consumer preferences, and gamer behavior to reveal what’s fueling this growth. For mobile game publishers, this Brief offers actionable insights on how to ride the wave and engage more with gamers.
These Briefs are timely short-form topic reports written by senior analysts using proprietary data on Asia and MENA. Based on proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits
- Female Gamer App Store Share Relative to Men
- Mobile App Store Usage by Survey Respondent
- Driving Factors Why Third-Party App Store Users Spend Money
- Third-Party App Store Share by Usage
- Monthly Mobile Spend by App Store User Group
