Understanding the key consumer trends impacting kids nutrition will give you a huge advantage in an area that’s facing very some specific opportunities and challenges.
Launching a healthier kids product is risky - it’s a crowded and challenging market and the failure rate is high. This report will help you reduce risk and maximise your chances of success. It includes:
- The 7 key consumer trends that you can utilise to create a point of difference and achieve sales growth
- The 4 Mega-Trends that must form part of any strategy
- The 7 strategies that you can use to guide your innovations
- A life-cycle analysis so you can work out where to best position your brand in the market - and what that means for your pricing strategy and volume targets.
The report is illustrated with mini case studies of brands that have either achieved mainstream success or have carved out a niche - or failed.
Companies everywhere are facing economic challenges, with recession, inflation, or both at the same time. That makes this report both timely and useful. We draw on:
- The publisher's 15+ years of expert consultancy in the kid's nutrition sector
- The publisher's wealth of primary research, including interviews with hundreds of industry executives
Table of Contents
1. Seven strategies in kids nutrition
2. Using the lifecycle model for brand positioning & pricing
3. Mega Trends & Key Trends in kids nutrition
- Mega Trend 1: Snackification at the heart of strategy
- Mega Trend 2: Naturally functional
- Mega Trend 3: Fragmentation of health beliefs
- Mega Trend 4: Sustainability
- Key Trend 1: Real food and UPFs
- Key Trend 2: Plants made convenient
- Key Trend 3: Animal protein
- Key Trend 4: Sweetness reinvented
- Key Trend 5: Rethinking fat
- Key Trend 6: Provenance & authenticity
- Key Trend 7: Digestive wellness diversifies
